Opinto-opas
2000
Study guide
2000
Opinto-opas · EVAMK – opinto-opas 2000–2001
8.5 RELATIONSHIP MARKETING MANAGEMENT STUDIES IN HYVINKÄÄ-INSTITUTE
Study guide · EVAMK – Study Guide 2000–2001
8.5 RELATIONSHIP MARKETING MANAGEMENT STUDIES IN HYVINKÄÄ-INSTITUTE
EVAMK – Study Guide 2000–2001
8.5 RELATIONSHIP MARKETING MANAGEMENT STUDIES IN HYVINKÄÄ-INSTITUTE
The convergence of computing and telecommunication technologies has completely transformed the basis by which relationships are established and maintained between enterprises, their markets and customers. In the Relationship Marketing Management studies third year students focus on the latest techniques which are of important value in the design, implementation and control of customer-focused, business to consumer marketing.