Opinto-opas
2001
Study guide
2001
Opinto-opas · Laurea – opinto-opas 2001–2002
11 STUDIES IN TOURISM, CATERING AND INSTITUTIONAL MANAGEMENT
Study guide · Laurea – Study Guide 2001–2002
11 STUDIES IN TOURISM, CATERING AND INSTITUTIONAL MANAGEMENT
Laurea – Study Guide 2001–2002
11 STUDIES IN TOURISM, CATERING AND INSTITUTIONAL MANAGEMENT
Tourism, catering, facility management and consumer services form a multifaceted sector within the service industry, comprising both private enterprises and the public sector. In line with the visions for the future, tourism and hotel business in particular are becoming areas of
very intensive growth. Also small restaurants with a specialized service concept as well as other catering services, are predicted to form an expanding sector. Similar development is also expected in the facility management and welfare service sector in the future.
The main services within the tourism sector are hotel and conference services, together with bed and breakfast services offered by small companies. Services in rural areas, such as farmhouse holidays together with event management, adventurous travelling and environment friendly
tourism are also rapidly growing. Catering services are performed more and more by restaurant chains, but also by specialized small businesses. Catering services are also operated by the vast public sector and catering businesses. They operate catering services for day care centres
for children, schools, in-company restaurants, hospitals, old peoples’ homes. Different types of service centres produce catering services to private households, for example with the elderly and disabled.
Facility management incorporates cleaning, custodial and laundry services to form a wide, segmented field encompassing both the private and public sectors. Services within this field contain both integrated and specialized services. The public sector, organizations and enterprises provide consumer services.
Sales and guidance services for individual consumers and households are a growing field due to the fact that operating environments are becoming more internationalized and complex than before. Laurea Polytechnic is located in a very international area with the largest number of inhabitants in the southern part of Finland. The majority of multinational companies in Finland are located in this area and many other national companies in this region run international activities.
The size and diversity of the population allows for different types of service strategies. The wide and versatile service production in a strong competitive situation entails rapid changes in this field.
New service businesses operating in networks recruit people with a high level of knowledge and with thorough familia-rity with the field. Expert duties comprise planning, developing, counselling and managerial functions. Working life projects take place in consulting and development, product development and marketing, consumer research, human resources planning and staff training, and also within international projects together with companies operating in the field.
In Brief:
Laurea Polytechnic Degree in Tourism and Service Management
- 3-4 years of full-time study
- 210 ECTS credits (140 Finnish credits), altogether 80 credits delivered in English
- Annual intake ~ 150 students
DEGREE PROGRAMMES
Tourism
The emphasis of studies is on the various services within the tourism sector together with business management. In focus are also city tourism, rural tourism, business tourism and cultural tourism. The student learns how to develop, market and implement tourism products. The degree programme provides the student with a good command of managing various service processes within the tourism industry and, in addition, developing service and business management.
Service Management
The emphasis is on managing, marketing and developing service processes of congresses and events, accommodation, catering businesses (for both private and public sectors), consumer services and facilities. The degree programme provides the students with skills that aim at managing various service processes successfully together with developing service and business management. Major options within this degree programme are management of hotel and congress services, consumer services, management of catering services and facility management.
Further information
Degree Programme in Tourism & Service Management:
Laurea Polytechnic/Tuusulanjärvi Institute
Sibeliuksenväylä 55 A
FIN-04400 Järvenpää
For Contact: Ms. Mari Syrjäpalo
Tel + 358 20 5787 913
mari.syrjapalo@laurea.fi
Degree Programme in Service Management:
Laurea Polytechnic/Espoo Institute
Lehtimäentie 1B
FIN-02770 Espoo
For Contact: Ms. Sini Setälä
Tel +358 20 5787 511
sini.setala@laurea.fi
very intensive growth. Also small restaurants with a specialized service concept as well as other catering services, are predicted to form an expanding sector. Similar development is also expected in the facility management and welfare service sector in the future.
The main services within the tourism sector are hotel and conference services, together with bed and breakfast services offered by small companies. Services in rural areas, such as farmhouse holidays together with event management, adventurous travelling and environment friendly
tourism are also rapidly growing. Catering services are performed more and more by restaurant chains, but also by specialized small businesses. Catering services are also operated by the vast public sector and catering businesses. They operate catering services for day care centres
for children, schools, in-company restaurants, hospitals, old peoples’ homes. Different types of service centres produce catering services to private households, for example with the elderly and disabled.
Facility management incorporates cleaning, custodial and laundry services to form a wide, segmented field encompassing both the private and public sectors. Services within this field contain both integrated and specialized services. The public sector, organizations and enterprises provide consumer services.
Sales and guidance services for individual consumers and households are a growing field due to the fact that operating environments are becoming more internationalized and complex than before. Laurea Polytechnic is located in a very international area with the largest number of inhabitants in the southern part of Finland. The majority of multinational companies in Finland are located in this area and many other national companies in this region run international activities.
The size and diversity of the population allows for different types of service strategies. The wide and versatile service production in a strong competitive situation entails rapid changes in this field.
New service businesses operating in networks recruit people with a high level of knowledge and with thorough familia-rity with the field. Expert duties comprise planning, developing, counselling and managerial functions. Working life projects take place in consulting and development, product development and marketing, consumer research, human resources planning and staff training, and also within international projects together with companies operating in the field.
In Brief:
Laurea Polytechnic Degree in Tourism and Service Management
- 3-4 years of full-time study
- 210 ECTS credits (140 Finnish credits), altogether 80 credits delivered in English
- Annual intake ~ 150 students
DEGREE PROGRAMMES
Tourism
The emphasis of studies is on the various services within the tourism sector together with business management. In focus are also city tourism, rural tourism, business tourism and cultural tourism. The student learns how to develop, market and implement tourism products. The degree programme provides the student with a good command of managing various service processes within the tourism industry and, in addition, developing service and business management.
Service Management
The emphasis is on managing, marketing and developing service processes of congresses and events, accommodation, catering businesses (for both private and public sectors), consumer services and facilities. The degree programme provides the students with skills that aim at managing various service processes successfully together with developing service and business management. Major options within this degree programme are management of hotel and congress services, consumer services, management of catering services and facility management.
Further information
Degree Programme in Tourism & Service Management:
Laurea Polytechnic/Tuusulanjärvi Institute
Sibeliuksenväylä 55 A
FIN-04400 Järvenpää
For Contact: Ms. Mari Syrjäpalo
Tel + 358 20 5787 913
mari.syrjapalo@laurea.fi
Degree Programme in Service Management:
Laurea Polytechnic/Espoo Institute
Lehtimäentie 1B
FIN-02770 Espoo
For Contact: Ms. Sini Setälä
Tel +358 20 5787 511
sini.setala@laurea.fi
DA1208 Introduction to Catering Management
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with central concepts of the different functions in catering services, an introduc-tion to the general process, and the most important quality and cost factors. The organising, management, purchasing and evaluation of services are also discussed.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Written test, participation in the practice sessions
Semester
Period 3
DA6005 Finnish Cuisine
3 CR, 4.5 ECTS Credits
Objectives & Content
The course will provide the students with the basics of Finnish food culture and knowledge of the variations between the different regions. Not only do the regions due to the large size of Finland make a difference in food products but also the changes in temperature. The course will help the students to understand the way of living in Finland and Finnish food culture.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Participation in the practice sessions, project work
Semester
Period 3
DA7290 Wine & Dine
2 CR, 3 ECTS Credits
Objectives & Content
The students will know the different types of wines and the main wine areas of the world. They will learn to evaluate and choose wines and know the appropriate glassware.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Participation in the practice sessions, written test
Semester
Period 2 & 4
DA1207 Introduction to Hotel and Conference Services
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with central concepts of the different functions in hotel and conference services, an introduction to the general process, the most important quality and cost factors, and the organising, management, purchasing and evaluation of services.
Prerequisites
None
Method
Lessons
Assessment
Written test
Semester
Period 3
DA3203 Business Co-operation in Hotel and Conference Management
3 CR, 4.5 ECTS Credits
Objectives & content
The students will learn the importance of collaboration between companies and will acquire knowledge to consider the needs of a multicultural clientele in producing efficient tourism, hotel and conference services. The students will be able to identify the regional, national and international co-operation partners. The course will provide the students with knowledge of organisational leadership skills of network enterprises in hospitality management.
Prerequisites
DA1207
Method
Lessons
Assessment
Written test
Semester
Period 4
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with central concepts of the different functions in catering services, an introduc-tion to the general process, and the most important quality and cost factors. The organising, management, purchasing and evaluation of services are also discussed.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Written test, participation in the practice sessions
Semester
Period 3
DA6005 Finnish Cuisine
3 CR, 4.5 ECTS Credits
Objectives & Content
The course will provide the students with the basics of Finnish food culture and knowledge of the variations between the different regions. Not only do the regions due to the large size of Finland make a difference in food products but also the changes in temperature. The course will help the students to understand the way of living in Finland and Finnish food culture.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Participation in the practice sessions, project work
Semester
Period 3
DA7290 Wine & Dine
2 CR, 3 ECTS Credits
Objectives & Content
The students will know the different types of wines and the main wine areas of the world. They will learn to evaluate and choose wines and know the appropriate glassware.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Participation in the practice sessions, written test
Semester
Period 2 & 4
DA1207 Introduction to Hotel and Conference Services
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with central concepts of the different functions in hotel and conference services, an introduction to the general process, the most important quality and cost factors, and the organising, management, purchasing and evaluation of services.
Prerequisites
None
Method
Lessons
Assessment
Written test
Semester
Period 3
DA3203 Business Co-operation in Hotel and Conference Management
3 CR, 4.5 ECTS Credits
Objectives & content
The students will learn the importance of collaboration between companies and will acquire knowledge to consider the needs of a multicultural clientele in producing efficient tourism, hotel and conference services. The students will be able to identify the regional, national and international co-operation partners. The course will provide the students with knowledge of organisational leadership skills of network enterprises in hospitality management.
Prerequisites
DA1207
Method
Lessons
Assessment
Written test
Semester
Period 4
DAH2204 Leadership and Organisational Theories
2 CR, 3 ECTS Credits
Objectives & Content
The students will gain insight into the significance of an organisation with regard to the production of services and goods. Furthermore, the students will have knowledge of the internal and external structures of organisations and the effect of leadership on business operations. The students will be able to evaluate their own leadership skills with different theories of leadership and will strive to motivate their working society by their own actions.
Prerequisites
None
Method
Lessons, work shops
Assessment
Written test
Semester
Period 3
DA7225 Multiculturalism in Service Sector
2 CR, 3 ECTS Credits
Objectives
Students cover many aspects of life in a multicultural society and therefore the course provides the students with the knowledge and skills to enable them to work in the multicultural service sector
Content
The course is aimed at providing students with an insight into the meaning of culture and the life of a multicultural society. Through theory, development of practical skills and project work, the students will be able to identify and understand the meaning of multiculturalism as a process in the service sector.
Prerequisites
None
Method
Lessons, group work, project work
Assessment
Project work
Semester
Period 3
DAH7226 Intercultural Communication
2 CR, 3 ECTS Credits
Objectives
The aim of this course is to raise the students’ level of awareness of the differences in communicative practices in different cultures and the consequences these differences might have in intercultural communication. The course will encourage the students to be critical about stereotypes in language and thinking. With the help of discussions and role plays, the aim is to activate the students and help them to become effective communicators also in intercultural situations.
Content
The course begins with a short introduction to communication theory. Against this background we look at some cultural differences in communicative practices, both with respect to verbal and non-verbal communication. Some wider cultural typologies will also be discussed, such as the difference between individualistic and collectivistic cultures. We look at what happens when the communicative patterns of two cultures are in conflict, and ponder how such cultural clashes could be prevented with the help of increased communicative skills.
Prerequisites
None
Method
Lessons, practice sessions, project work
Assessment
Project work
Semester
Period 3
DAH7215 International Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with introductory knowledge
of the main tourist destinations and attractions in the world. Other key factors included in the course are the significance and status of international tourism in modern society.
Prerequisites
None
Methods
Lessons, group work, presentations
Assessment
Group work, presentations
Semester
Period 4
DAH7254 Marketing Communication and Advertising
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with different methods of communication in the marketing of services and with an introduction to the media. The students will learn to make marketing plans, to implement them, and to follow and interpret the results of marketing communication. Advertising will be studied both from the consumers’ and the organisations’ point of view.
Prerequisites
None
Method
Lessons, project work
Assessment
Project work, written test
Semester
Period 4
DAH7228 International Student Symposium: Event Management
1 CR, 1.5 ECTS Credits
Objectives & Content
The course contains the latest trends of Event Management within the hospitality and tourism fields in Finland and Europe together with introductory knowledge of the various phases in organising large events. The students will be able to implement this knowledge and construct a well-functioning entirety in practice.
Prerequisites
None
Method
Project work, seminars and visits
Assessment
Participation in the project
Semester
Period 4
DAH9002 Working Life Project 0.66 - 4 CR, 1- 6 ECTS Credits
Objectives
The student will learn to plan, realise and evaluate working life projects in facility management, cleaning services, catering services, laundry services and consumer services.
Content
Developmental projects for one of the above mentioned services.
Prerequisites
Professional studies in the chosen sector.
Method
Project work
Assessment
Participation in the practice sessions, written report
Semester
Period 1 - 4
DAH7234 Academic Writing
1 CR, 1.5 ECTS Credits
Objectives & Content
The course will provide the students with the introductory means to write research and development reports and thesis work on polytechnical level in English. Furthermore, the students will gain practice in writing in English and in discussing various research and development phases in English.
Prerequisites None
Assessment Reports
Semester Period 1 & 4
DAH7246 Guidance to International Studies 1 CR
1.5 ECTS Credits
The students have the possibility of planning their studies together with a Finnish tutor. The students will draw up a study plan for their ECTS studies. During the studies, counselling discussions will be held to analyse the students' learning process and to evaluate whether the study plan is in need of amendments.
Prerequisites
None
Assessment
None
Semester
Period 1 – 4
2 CR, 3 ECTS Credits
Objectives & Content
The students will gain insight into the significance of an organisation with regard to the production of services and goods. Furthermore, the students will have knowledge of the internal and external structures of organisations and the effect of leadership on business operations. The students will be able to evaluate their own leadership skills with different theories of leadership and will strive to motivate their working society by their own actions.
Prerequisites
None
Method
Lessons, work shops
Assessment
Written test
Semester
Period 3
DA7225 Multiculturalism in Service Sector
2 CR, 3 ECTS Credits
Objectives
Students cover many aspects of life in a multicultural society and therefore the course provides the students with the knowledge and skills to enable them to work in the multicultural service sector
Content
The course is aimed at providing students with an insight into the meaning of culture and the life of a multicultural society. Through theory, development of practical skills and project work, the students will be able to identify and understand the meaning of multiculturalism as a process in the service sector.
Prerequisites
None
Method
Lessons, group work, project work
Assessment
Project work
Semester
Period 3
DAH7226 Intercultural Communication
2 CR, 3 ECTS Credits
Objectives
The aim of this course is to raise the students’ level of awareness of the differences in communicative practices in different cultures and the consequences these differences might have in intercultural communication. The course will encourage the students to be critical about stereotypes in language and thinking. With the help of discussions and role plays, the aim is to activate the students and help them to become effective communicators also in intercultural situations.
Content
The course begins with a short introduction to communication theory. Against this background we look at some cultural differences in communicative practices, both with respect to verbal and non-verbal communication. Some wider cultural typologies will also be discussed, such as the difference between individualistic and collectivistic cultures. We look at what happens when the communicative patterns of two cultures are in conflict, and ponder how such cultural clashes could be prevented with the help of increased communicative skills.
Prerequisites
None
Method
Lessons, practice sessions, project work
Assessment
Project work
Semester
Period 3
DAH7215 International Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with introductory knowledge
of the main tourist destinations and attractions in the world. Other key factors included in the course are the significance and status of international tourism in modern society.
Prerequisites
None
Methods
Lessons, group work, presentations
Assessment
Group work, presentations
Semester
Period 4
DAH7254 Marketing Communication and Advertising
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the students with different methods of communication in the marketing of services and with an introduction to the media. The students will learn to make marketing plans, to implement them, and to follow and interpret the results of marketing communication. Advertising will be studied both from the consumers’ and the organisations’ point of view.
Prerequisites
None
Method
Lessons, project work
Assessment
Project work, written test
Semester
Period 4
DAH7228 International Student Symposium: Event Management
1 CR, 1.5 ECTS Credits
Objectives & Content
The course contains the latest trends of Event Management within the hospitality and tourism fields in Finland and Europe together with introductory knowledge of the various phases in organising large events. The students will be able to implement this knowledge and construct a well-functioning entirety in practice.
Prerequisites
None
Method
Project work, seminars and visits
Assessment
Participation in the project
Semester
Period 4
DAH9002 Working Life Project 0.66 - 4 CR, 1- 6 ECTS Credits
Objectives
The student will learn to plan, realise and evaluate working life projects in facility management, cleaning services, catering services, laundry services and consumer services.
Content
Developmental projects for one of the above mentioned services.
Prerequisites
Professional studies in the chosen sector.
Method
Project work
Assessment
Participation in the practice sessions, written report
Semester
Period 1 - 4
DAH7234 Academic Writing
1 CR, 1.5 ECTS Credits
Objectives & Content
The course will provide the students with the introductory means to write research and development reports and thesis work on polytechnical level in English. Furthermore, the students will gain practice in writing in English and in discussing various research and development phases in English.
Prerequisites None
Assessment Reports
Semester Period 1 & 4
DAH7246 Guidance to International Studies 1 CR
1.5 ECTS Credits
The students have the possibility of planning their studies together with a Finnish tutor. The students will draw up a study plan for their ECTS studies. During the studies, counselling discussions will be held to analyse the students' learning process and to evaluate whether the study plan is in need of amendments.
Prerequisites
None
Assessment
None
Semester
Period 1 – 4
DA5404 Cleaning and Environmental Services
2 CR, 3 ECTS Credits
Objectives and content
The students will gain insight into the significance of cleaning and environmental services as part of the organising of facility management. The students will acquire knowledge of the qualitative factors, various production methods together with the technology used in cleaning services. The students will practice the production, planning and evaluation of quality of cleaning services in different operational sectors. The students can plan and organise environmental services required in facility management.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 3
AH2405 Security of Operations and Premises
2 CR, 3 ECTS Credits
Objectives and content
This course has been designed to enable students to develop a detailed knowledge of different aspects of managing security of operations and premises in organisations. This will develop the students’ understanding of how to analyse and assess security risks in premises and, of course, how to manage security. Students will also learn how to design complete security systems for different companies.
Introduction to the security of operations and premises: rescue work, safety supervision, controlling, technique and guarding, planning of safety supervision, create an educational program for security teaching & security of construction structural engineering.
Legal dimensions: Finnish law, EU-law, insurance contracts act & various permits issued by the authorities. Risk analysis: analyser risks, solving problems & create security policy for companies.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 4
DAH7263 Environmental studies
2 CR, 3 ECTS Credits
Objectives
The course is aimed at giving the students an insight into developing environmental policies as a response to legislative and marketing needs and carrying out environmentally beneficial measures in a service organisation.
Content
The students will understand environmental impacts of the service production and environmental management. Also systematic approaches to unit based and product based environmental management are dealt with in order to present the students environmental options for service management.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 4
DA1208 Introduction to Catering Management
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the student with central concepts of the different functions in catering services, an introduction to the general process, and the most important quality and cost factors. The organising, management, purchasing and evaluation of services are also discussed.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Written test, participation in the practice sessions
Semester
Period 3
DA5603 Marketing of Facility Services
2 CR, 3 ECTS Credits
Objectives and content
The students familiarise themselves with the principles and characteristics of the marketing of services. The students will acquire knowledge of the features that influence corporate decisions of purchases, the industrial buying process, and their effect on the marketing of services and the special features of corporate marketing.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 3
2 CR, 3 ECTS Credits
Objectives and content
The students will gain insight into the significance of cleaning and environmental services as part of the organising of facility management. The students will acquire knowledge of the qualitative factors, various production methods together with the technology used in cleaning services. The students will practice the production, planning and evaluation of quality of cleaning services in different operational sectors. The students can plan and organise environmental services required in facility management.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 3
AH2405 Security of Operations and Premises
2 CR, 3 ECTS Credits
Objectives and content
This course has been designed to enable students to develop a detailed knowledge of different aspects of managing security of operations and premises in organisations. This will develop the students’ understanding of how to analyse and assess security risks in premises and, of course, how to manage security. Students will also learn how to design complete security systems for different companies.
Introduction to the security of operations and premises: rescue work, safety supervision, controlling, technique and guarding, planning of safety supervision, create an educational program for security teaching & security of construction structural engineering.
Legal dimensions: Finnish law, EU-law, insurance contracts act & various permits issued by the authorities. Risk analysis: analyser risks, solving problems & create security policy for companies.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 4
DAH7263 Environmental studies
2 CR, 3 ECTS Credits
Objectives
The course is aimed at giving the students an insight into developing environmental policies as a response to legislative and marketing needs and carrying out environmentally beneficial measures in a service organisation.
Content
The students will understand environmental impacts of the service production and environmental management. Also systematic approaches to unit based and product based environmental management are dealt with in order to present the students environmental options for service management.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 4
DA1208 Introduction to Catering Management
2 CR, 3 ECTS Credits
Objectives & Content
The course provides the student with central concepts of the different functions in catering services, an introduction to the general process, and the most important quality and cost factors. The organising, management, purchasing and evaluation of services are also discussed.
Prerequisites
None
Method
Lessons, practice sessions
Assessment
Written test, participation in the practice sessions
Semester
Period 3
DA5603 Marketing of Facility Services
2 CR, 3 ECTS Credits
Objectives and content
The students familiarise themselves with the principles and characteristics of the marketing of services. The students will acquire knowledge of the features that influence corporate decisions of purchases, the industrial buying process, and their effect on the marketing of services and the special features of corporate marketing.
Prerequisites
None
Method
Lessons, project work
Assessment
Written test, project work
Semester
Period 3
DEGREE PROGRAMME IN TOURISM AND SERVICE MANAGEMENT (JÄRVENPÄÄ)
DB City Breaks and Short Stays
2 CR, 3 ECTS Credits
Objectives & Content
The student understands the needs of individual and group travellers. He/she knows how to combine different services in creating short stay/city packages. He/she is able to use selling arguments and marketing means effectively. The student knows how to make use of the latest information technology.
Prerequisites
Professional studies in the field.
Method
Lectures, study visits, project work
Assessment
1-5
Semester
4
DB 2222 Culture and Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The student deepens his/her knowledge on the interactive role between culture and tourism. The student recognises the different and cultural tourism attractions as well in Finland as abroad. He/she is aware of the role of local culture in developing tourism service. The student understands the importance of sustainable tourism from a cultural point of view.
Prerequisites
Preferably for 2nd year students
Method
Lectures, group work, study visits/project work
Assessment
1-5
Semester
3
DB 2223 Rural Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The student is aware of the role of rural tourism in Finland and abroad. The student recognises the role of rural tourism attractions and understands the interde-pendancy between the countryside and the city environment in developing tourism services. He/she is aware of the different forms of entrepreneurship regarding rural tourism. In addition, the student understands the role of rural tourism as an contributing part of living countryside and its development. He/she also understands the importance of sustainability in rural tourism.
Prerequisites
Preferably for 2nd year students
Method
Lectures, group work, study visits/project work, field trip
Assessment
1-5
Semester
4
DB 2024 Producing Marketing Material
2 CR, 3 ECTS Credits
Objectives & Content
The student is familiar with the visual marketing material
produced by different tourism businesses. He/she has basic knowledge on the methods of graphic design and professional photography. The student is able to plan and produce effective and interesting marketing material.
Prerequisites
Basic studies in the field of marketing
Method
Lectures, project work
Assessment
1-5
Semester
3/4
DB7019 European module: European Business Practise and Culture
5 CR, 7.5 ECTS Credits
Objectives & Content
The student has the necessary qualifications to conduct business in a transnational environment (focus on Europe) as well as to cope with increasingly international clientele. The student is aware of the cultural differen-cies that have an influence on business practises, oral and written communication and business ethics in different countries. The student is familiar with the method of distance learning as well as using the latest means of telecommunication technology. The student possesses necessary group work and interactive skills in order to manage successfully in a transnational environment.
Prerequisites
None
Method
Distance learning, group work
Assessment
1-5
Semester
3 & 4
DB9002 Working Life Project
0.66 - 4 CR. 1 - 6 ECTS Credits
Objectives & Content
The student learns to plan, realise and evaluate working life projects in tourism/catering field.
Prerequisites
Professional studies in the chosen field of study
Method
Project work
Assessment
pass/fail
Semester
4
DB Cultural Crossings
2 CR, 3 ECTS Credits
Objectives & Contents
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one´s action in confrontation and service situations. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills within tourism in different cultural environments.
Method
Examination, lectures (guest lecturers), exercises in cross-cultural communication
Prerequisites
None
Assessment
1-5
Semester
4
DB 7016 British Culture and Communication
1 CR, 1.5 ECTS Credits
Objectives & Content
The student is familiar with the British society, history, every day customs and way of life The student is aware of the cultural differencies that exist between Great Britain and Finland.
Method
Lectures, student presentations, group work
Prerequisites
None
Assessment
1-5
Semester
3
DB 2062 Cultures Meet
1 CR, 1.5 ECTS Credits
Objectives & Content
The student deepens his/her knowledge on different cultures and further develops his/her abilities as to be able to successfully deal with people from different cultures in working life situations. The student recognises the value of his/her own cultural background in multicultural settings.
Prerequisites '
None
Method
Lectures, group work, student presentations
Assessment
1-5
Semester
3
In addition to the courses mentioned above exhange students are welcome to take part in any of the language courses (English, Swedish, Spanish, French) run at Tuusulanjärvi Institute during 2001-2002.
DB City Breaks and Short Stays
2 CR, 3 ECTS Credits
Objectives & Content
The student understands the needs of individual and group travellers. He/she knows how to combine different services in creating short stay/city packages. He/she is able to use selling arguments and marketing means effectively. The student knows how to make use of the latest information technology.
Prerequisites
Professional studies in the field.
Method
Lectures, study visits, project work
Assessment
1-5
Semester
4
DB 2222 Culture and Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The student deepens his/her knowledge on the interactive role between culture and tourism. The student recognises the different and cultural tourism attractions as well in Finland as abroad. He/she is aware of the role of local culture in developing tourism service. The student understands the importance of sustainable tourism from a cultural point of view.
Prerequisites
Preferably for 2nd year students
Method
Lectures, group work, study visits/project work
Assessment
1-5
Semester
3
DB 2223 Rural Tourism
2 CR, 3 ECTS Credits
Objectives & Content
The student is aware of the role of rural tourism in Finland and abroad. The student recognises the role of rural tourism attractions and understands the interde-pendancy between the countryside and the city environment in developing tourism services. He/she is aware of the different forms of entrepreneurship regarding rural tourism. In addition, the student understands the role of rural tourism as an contributing part of living countryside and its development. He/she also understands the importance of sustainability in rural tourism.
Prerequisites
Preferably for 2nd year students
Method
Lectures, group work, study visits/project work, field trip
Assessment
1-5
Semester
4
DB 2024 Producing Marketing Material
2 CR, 3 ECTS Credits
Objectives & Content
The student is familiar with the visual marketing material
produced by different tourism businesses. He/she has basic knowledge on the methods of graphic design and professional photography. The student is able to plan and produce effective and interesting marketing material.
Prerequisites
Basic studies in the field of marketing
Method
Lectures, project work
Assessment
1-5
Semester
3/4
DB7019 European module: European Business Practise and Culture
5 CR, 7.5 ECTS Credits
Objectives & Content
The student has the necessary qualifications to conduct business in a transnational environment (focus on Europe) as well as to cope with increasingly international clientele. The student is aware of the cultural differen-cies that have an influence on business practises, oral and written communication and business ethics in different countries. The student is familiar with the method of distance learning as well as using the latest means of telecommunication technology. The student possesses necessary group work and interactive skills in order to manage successfully in a transnational environment.
Prerequisites
None
Method
Distance learning, group work
Assessment
1-5
Semester
3 & 4
DB9002 Working Life Project
0.66 - 4 CR. 1 - 6 ECTS Credits
Objectives & Content
The student learns to plan, realise and evaluate working life projects in tourism/catering field.
Prerequisites
Professional studies in the chosen field of study
Method
Project work
Assessment
pass/fail
Semester
4
DB Cultural Crossings
2 CR, 3 ECTS Credits
Objectives & Contents
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one´s action in confrontation and service situations. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills within tourism in different cultural environments.
Method
Examination, lectures (guest lecturers), exercises in cross-cultural communication
Prerequisites
None
Assessment
1-5
Semester
4
DB 7016 British Culture and Communication
1 CR, 1.5 ECTS Credits
Objectives & Content
The student is familiar with the British society, history, every day customs and way of life The student is aware of the cultural differencies that exist between Great Britain and Finland.
Method
Lectures, student presentations, group work
Prerequisites
None
Assessment
1-5
Semester
3
DB 2062 Cultures Meet
1 CR, 1.5 ECTS Credits
Objectives & Content
The student deepens his/her knowledge on different cultures and further develops his/her abilities as to be able to successfully deal with people from different cultures in working life situations. The student recognises the value of his/her own cultural background in multicultural settings.
Prerequisites '
None
Method
Lectures, group work, student presentations
Assessment
1-5
Semester
3
In addition to the courses mentioned above exhange students are welcome to take part in any of the language courses (English, Swedish, Spanish, French) run at Tuusulanjärvi Institute during 2001-2002.