Opetussuunnitelma
2011
Laurean yhteiset opinnot
Laurea Lohja
Täydentävä osaaminen ja yhteiset opinnot
Curriculum
2011
Laurea common studies
Laurea Lohja
Complementary competence and common studies
Opetussuunnitelma · Yhteiset ja vapaasti valittavat opinnot (LYF), Laurea Lohja · Ryhmä LYF11SY
Opetussuunnitelma 2011 – LYF11SY (englanniksi)
Curriculum · Common and elective studies (LYF), Laurea Lohja · Group LYF11SY
Curriculum 2011 – LYF11SY (in English)
Back to Common and elective studies (LYF), Laurea Lohja
Curriculum 2011 – LYF11SY (in English)
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LAUREA UNIVERSITY OF APPLIED SCIENCES
Common and elective studies, Laurea Lohja, LYF11SY
Learning concept at Laurea
Universities of applied sciences have three tasks set by law: research and development, regional development, and
pedagogy. The effective integration of these three tasks has been seen as one of the keys to the successful
completion of Laurea's statutory duties. The aim for Laurea is to produce competent graduates who become
research-oriented developers of their work and their fields. A further aim is to develop and renew labour market
competence through research and to produce innovations that make use of multidisciplinary competence to have an
impact on our surroundings.
Laurea's learning concept is embodied in the Learning by Developing model, which has been rewarded by the
Finnish Higher Education Evaluation Council. The objective of learning is competence, which is visible as new ways
and means of working, and which allows for renewal of the labour market and the field. Learning by Developing
takes place in workplace-oriented projects in which students, lecturers, workplace experts and customers work
together to develop innovative solutions.
Students are seen as partners who, as their competence develops, are able to take on increasing responsibility and
make use of their creativity to complete research and development tasks. Students acquire competence in learning
environments comprising diverse workshops and labs. Professional competence is constructed out of the integrated
combination of empirical data, a deep understanding of it, and skills in doing and handling situations. Working
together to build knowledge-based skills leads to competence that allows students to manage diverse situations in
the constantly changing world of work.
Learning at Laurea progresses through an orientation of skills. Scientific data is significant as a tool. Learning directs
students to process knowledge and to select ethically significant knowledge that can be utilised and applied in
development projects that correspond to their degrees. Laurea places importance on ensuring that students grow
into skilled experts who can renew the labour market. Workplace-oriented development projects as learning
environments allow for genuine learning, the construction of partnership networks, the application of meaningful
experiences and the development of creativity and research orientation. In the work-oriented development projects,
individuals and the target community develop their competence together. In addition, they generate new knowledge
for developing and reforming the labour market.
Learning environments
The aim of the learning environment is to facilitate the achievement of learning outcomes while supporting the
generation and development of new competence. Laurea's learning environments utilise internal and external
networks and are in constant interaction with the workplace. Regional influence increases through communities and
the networks that they form. Students use projects to learn the basics of networking, social skills and communication
with experts in the field. Students grow into developers by carrying out development tasks and by interacting in
competence networks.
Practical applications of learning environments include initiatives and projects that form innovation environments for
the community, as well as various operating spaces designed for learning and development, competence hubs and
development labs.
The student's role and responsibility in learning
In Laurea’s work-oriented research and development projects, the concept of partnership implies cooperation
between teachers, experts from the labour market and students. The cooperation is based on responsible
commitment to the development project. Studying at Laurea requires critical thinking, problem-solving skills, self-
directiveness, a proactive attitude and cooperation skills from students. The studies place a focus on an
independent attitude. In development projects, all participants are seen as learners, because the projects aim to
produce change and generate something new. Partnership also means mutual respect and appreciation for diverse
skills. The progress of the development project requires sharing competence and building new competence out of
different areas of expertise. Students participate as partners who build their competence by obtaining new tools and
by taking part in various research and development initiatives.
The teacher's role at Laurea
The teacher's role in development projects can be described as that of an expert, a participant and a pedagogical
leader. The teacher cannot transfer competence to students but guides the student's learning process.Depending on
their roles, Laurea's teachers are both researchers and developers, influencers in regional development, and
pedagogues. Teachers who work as researchers publish reports that demonstrate the effectiveness of development
projects as reformers and developers of competence in the labour market. As a developer, a teacher is responsible
for ensuring the progress of a development project.
Structure of the curriculum
Laurea’s curricula are based on themes and study units. A theme refers to a wider competence area that typically
requires that a student master several study units within the subject area. The contents of the themes and study
units cover the core vocational competence in the field. Annual themes form an umbrella for studies from the
perspective of increased professional growth. The curriculum contains the nationally defined generic competences
(see Table 1) as part of the objectives set for the themes or study units. Mastering the generic competences
ensures vocational education that meets the requirements set for the level to be obtained at universities of applied
sciences, and mastering the themes builds competence needed in working life.
Table 1. National generic Competences (Arene 2010)
Generic competences Description of the competence, bachelor level
LEARNING COMPETENCE • is able to self-evaluate and develop one’s
competence and learning style orientation
• is able to retrieve and analyze information and
evaluate it critically
• is capable of taking responsibility for
collaborative learning and sharing knowledge in
teams
ETHICAL COMPETENCE • is able to take responsibility for one’s own
actions and for the consequences of these
actions
• is able to work according to the ethical principles
of the subject field
• is able to take other people into account in one’s
actions
• is able to apply the principles of equality
• is able to apply the principles of sustainable
development
• is capable of social influencing using one’s know-
how and based on ethical values
WORKING COMMUNITY COMPETENCE • is able to operate as a member of a work
community
• is able to operate in communicative and
interactive situations in working life
• is able to utilize information and communications
technology in one’s subject field
• knows the working life in one’s subject field and
is able to create personal contacts in working life
and to operate in professional networks
• is capable of decision making in unpredicted
situations
• is ableto apply the principles of organizational
management and leadership in working life and
has abilities for supervision tasks
• possesses entrepreneurial skills
INNOVATION COMPETENCE
• is able to conduct research, development and
innovation projects applying the existing
knowledge and methods of the field
• is able to work in projects
• is capable of creative problem solving and
development of working methods
• is able to find customer-oriented, sustainable and
profitable solutions
INTERNATIONALIZATION COMPETENCE • possesses communicative competence
necessary for one’s work and for professional
development in the subject field
• is able to operate in a multicultural environment
• takes into account the effects of and
opportunities for internationalization development
in one’s own field
Competence evaluation
Competence evaluation is based on the objectives described in the curriculum. These objectives define the
requirements that students have to meet to achieve their degree titles. Competence evaluation shows how well the
set objectives have been met. On the one hand, competence is seen as knowledge, skills and values, and on the
other hand, as experience. Evaluation through development projects looks at an individual's and the project
community's learning, the progress and significance of different processes, and the results achieved.Study units are
evaluated on a numerical scale of 0 to 5 or on a pass/fail (H/0) basis. The evaluations apply criteria developed for
evaluating the competence of students at the beginning of their studies and at graduation (see Table 2). The
evaluation criteria for each study unit are given in the study unit's syllabus.
Table 2. Evaluation criteria for initial stage and graduation stage students
BACHELOR'S DEGREE INITIAL STAGE STUDENTS GRADUATION STAGE
STUDENTS
EXCELLENT • Apply professional concepts • Apply professional concepts
expertly. expertly and extensively, and
grade 5 manage the big picture.
• Comply with occupational safety • Develop occupational safety of
Students are able to: instructions responsibly and their operating environment.
independently. • Develop operating methods by
• Justify activities using research comparing, combining and
knowledge. selecting research knowledge.
• Work independently and take • Work independently and
initiatives in line with objectives. innovatively in line with objectives.
Operations are often flexible, Activities are mostly creative,
systematic, development-oriented, focused on developing the
creative and active. workplace and distinctly
• Select the appropriate professional.
techniques and models for • Select, combine and develop
activities, and justify the choices. appropriate techniques and models
• Act in customer-oriented ways for activities.
and according to the situation. • Take initiatives and act
• Promote group activities. responsibly in customer relations,
• Able to critically apply ethical and understand the meaning of
principles in the subject field in customer relationships for the big
one's conduct and tasks. picture.
• Develop and renew activities of
multidisciplinary teams.
• Critically apply ethical principles
in the subject field in complex and
unanticipated situations.
BACHELOR'S DEGREE INITIAL STAGE STUDENTS GRADUATION STAGE
STUDENTS
GOOD • Apply professional concepts • Apply professional concepts
systematically. expertly.
grade 3 • Apply occupational safety • Take care of occupational safety
instructions in their activities. for themselves and the work
Students are able to: • Justify, compare and analyse community, and perceive
their activities using general development objects.
guidelines. • Select methods of operation in
• Able to cope independently in accordance with research
different tasks in each operating knowledge and guidelines.
environment. • Work systematically and critically
• Apply acquired techniques and in line with objectives in complex
models diversely. situations. Operations are often
• Act professionally in customer flexible, systematic, creative and
situations. active.
• Work in a group in line with • Select the appropriate
objectives. techniques and models for
• Justify their activities in activities, and justify the choices.
accordance with ethical principles. • Prioritise and maintain customer
relationships.
• Promote group activities.
• Critically apply ethical principles
in the subject field in one's conduct
and tasks.
BACHELOR'S DEGREE INITIAL STAGE STUDENTS
GRADUATION STAGE
STUDENTS
SATISFACTORY • Apply most important/individual • Apply professional concepts
and appropriate professional systematically.
grade 1 concepts, and indicate their • Comply with occupational safety
familiarity with the knowledge base. instructions responsibly and
Students are able to: • Act safely, although activities are independently.
often schematic/ experimental/ • Justify and analyse their
fumbling/ self-involved. activities using general guidelines
• Comply with rules and and in accordance with evidence-
intructions, and justify their based information.
activities using provided • Act professionally and
instructions. responsibly in unanticipated
• Act appropriately under guidance. customer and problem situations.
• Use acquired techniques and • Work independently in different
models. tasks in each operating
• Take customers into account in environment.
their actions. • Apply acquired techniques and
• Act as group members. models diversely
• Act in accordance with ethical • Act in customer-oriented ways
principles. and according to the situation, and
understand customer needs.
• Work in a group in line with
objectives.
• Act and justify their activities in
accordance with ethical principles.
Degree programme's quality evaluation and development
The quality of Laurea’s operations is monitored and developed with the quality assurance system (picture 1.). The
aim of the quality assurance system is e.g. to extensively guarantee the quality of education and of other activities,
systematically produce quality-related data for the development of the operations and to promote recognition of
insufficient quality.
Processes have been described as support for Laurea’s basic operations. The core process is the Learning by
Developing process, its implementation is supported by the Education process, the Strategy and Management
process and the HR process.
Strategy Implementation Plan, where the critical success factors and their indicators have been defined, functions
as a tool for monitoring and evaluating operations. Central indicators for a degree programme’s quality assurance
are e.g. progress of studies, learning through research and development, dropout rate, completion of studies and
development of compentence in graduating students. The results according to the indicators are discussed annually
and based on them the appropriate measures for the development of operations are defined.
Besides the data related to critical success factor indicators, Laurea also collects other feedback and evaluation
data in order to develop the quality of a degree programme. The degree programme specific curriculum is evaluated
annually. In addition to personnel also students and working life representatives take part in the evaluation.
Students’ most important channel of evaluating and developing operations is the student feedback system. Student
feedback system includes feedback questionnaires that measure the quality of education, student’s professional
growth and student wellbeing as well as immediate feedback. Collecting feedback data, its systematic processing
with students and personnel as well as versatile exploitation of the data enable continuous quality development in
education.
Students are actively involved in different development teams both on Laurea and local unit levels. Consultation
meetings between student union LAUREAMKO and the steering group are organised regularly. The aim of the
meetings is to take into account the students’ points of view in the development of the operations. The consultation
meetings are held both on Laurea and local unit levels. Student members participate also in Laurea’s internal audits
which are organised once an academic year. Through the internal audits students contribute to the quality
development of education and other operations.
Laureas curriculum as a part of the European Higher Education Area
Finnish higher education institutions have reformed their curricula in accordance with the creation of the European
Higher Education Area, i.e., the Bologna Process. The EU's strategic objectives regarding education also guide
education in Finland. The Bologna Process covers a total 46 of countries, including some outside the EU. The aim
of the Bologna Process is to establish a consistent, compatible and attractive Higher Education Area in Europe by
2010.
To promote the adoption of internationally understandable, comparable degrees, the process has created a system
based on two main cycles: undergraduate (Bachelor level) and graduate (Master level). Finland has adapted its
degree structure to align it with this European objective. In universities of applied sciences, the two-cycle degree is
implemented in a way that students obtain a first-cycle (Bachelor’s) degree, after which they have the opportunity to
obtain a Master’s degree. The requirement for access to Master’s training is an undergraduate degree plus three
years’ work experience. The long-term objective is that approximately 20 per cent of Bachelor’s graduates will take a
Master’s degree.
Finnish universities of applied sciences adopted ECTS (European Credit Transfer and Accumulation System) credits
in 2005. In the ECTS, one academic year equals 60 credits. The ECTS is a student-centric system. It is based on
the student workload needed to achieve the targets set for each degree programme.
The curricula describe the learning outcomes and competence. From the point of view of promoting international
mobility, curricula must be internationally understandable. The aim of standardising the structures and learning
targets of degrees is to improve the conditions for mobility within and between higher education institutions during
the studies, and also in the workplace after graduation. In terms of the recognition and comparability of degrees
taken in different countries, it is important to link learning targets to concrete competence requirements and
definitions in the labour market.
Laurea’s competence-based curriculum takes into account the demands of the Common European Framework.
Studies are accumulated in the form of credits, and study units form larger modules. Competence is defined in terms
of the students’ learning outcomes. Currently resources are being directed towards further enhancing the ability of
the curriculum implementations to generate new competence and innovations for Laurea’s operating environment.
Sources:
The Bologna Process
http://www.minedu.fi/OPM/Koulutus/artikkelit/bologna/index.html
Global challenges and sustainable development in the curricula
The activities of the higher education institutions are based on responsibility, sustainable development and
understanding and appreciating diversity within the higher education community.
A suggested measure of the Strategy for the Internationalisation of Higher Education Institutions is that the higher
education institutions will increase education and research cooperation based on national and international
networking in order to contribute to the attainment of the goals of the UN Decade of Education for Sustainable
Development 2005-2014. Laurea’s curricula will be developed according to the Strategy for the Internationalisation
of Higher Education Institutions 2009-2015. Out of Laurea values sense of community and social responsibility
represent these perspectives most clearly. Moreover, ethical competence of the generic competences of university
of applied sciences degrees also means the ability to apply the principles of sustainable development in one’s own
work. Functioning in the globalising world requires the higher education institutions to critically consider the ethicality
of their operational principles.
The goal is that all Finnish degree programmes have at least 30 cr. of studies in foreign language in their curricula.
The local units proceed towards this goal gradually. In some degree programmes the goal has already been
reached. The goal is also to produce competence that enables participating in solving global problems and building
activities on an ethically sustainable foundation.
Source: http://www.minedu.fi/export/sites/default/OPM/Julkaisut/2009/liitteet/opm23.pdf?lang=fi
1. year
OP STUDIES
00532 Basic German 1 5
00533 Basic German 2 5
00207 Working German 1 5
00212 Working German 2 5
00217 Working German 3 5
00524 Basic Spanish 1 5
00525 Basic Spanish 2 5
00719 Well met - customer service in Swedish 5
00480 Fokus på Norden 5
F0018 Business Communication in Swedish 2 5
00762 Expert Communication Skills 5
00446 Finnish Language 5
00636 Written skills in Finnish 0
00637 Oral skills in Finnish 0
00720 Doing Business Abroad 5
00566 Mentoring and Career Planning 5
F0067 Creativity 5
F0068 Graphic Design Tools for Marketing Communication 5
F7008 Johtajuus - Ledarskap - Leadership 5
F7007 Asiantuntijayhteisöissä työskentely ja niiden kehittäminen 5
01030 Henkilöstövoimavarojen johtaminen ja kehittäminen 5
00501 Management in Problem Situations 5
00761 Marketing and Organisational Communication Managements 2 10
00504 International Operation Environments 10
01026 Palveluliiketoiminnan kehittäminen ja johtaminen 5
01027 Digital marketing and advertising 5
00050 Using ICT to Facilitate New Kinds of Business 10
F0066 Avainasiakkuuksien johtamisen käytännöt 5
01025 Asiakkuuksien kehittäminen liiketoimintaverkostoissa 5
01029 Myyntitoiminnan johtaminen 5
00019 Service Innovations in Business Development 10
00018 Developing Service Innovations 10
00498 Student tutoring 3
00814 Care for Patients with Severe Mental Disturbances 5
00805 The Prevention and Care of Diabetes 5
01071 Safe actions in crisis situations and emergency conditions 5
F0062 Use of drama in health promotion 5
00813 Maintaining Work and Functional Ability 5
00508 Proper Care for Critically or Seriously Ill Patients 5
00510 Proper Care for Cancer Patients 5
01310 Free from performance anxiety 3
01355 Visionary Leadership and the Future 5
F7037 Infectious diseases as a challenge in Nursing 5
00514 Marketing and Organisational Communication Managements 1 10
00048 Services as Business Innovators 10
00513 Customership in Business Networks 1 10
00512 Customer Relationships in Business Networks 2 10
F0019 International Business 10
01136 Käyttäjäyhteisöt palvelu-, tuote- ja systeemi-innovaatioiden 10
kehittäjinä
F0034 Know-how on internationalism - languages and cultures 5
F0036 Development Expert 5
F0059 Entrepreneurship and Innovation Activity 1 5
F0060 Entrepreneurship and Innovation Activity 2 5
F0061 Entrepreneurship and Innovation Activity 3 5
F0051 Management and Development of Personnel Resources 5
F0053 Advanced Course in Leadership and Foremanship 5
F0006 Commercialization of Service Innovations 5
F0014 Sales Work, Customer Negotiations and Management of 5
Sales
F0007 From a Business Idea to a Profitable Business 10
F0012 Strategic Planning and Analysis of Corporate Business Activity 10
F0011 Personnel Administration, Management and Labor Laws 5
F0017 Customer Relationships as Network in Business Activities 5
00077 Companies in Business Networks 10
00081 New Business Opportunities 10
F7029 Sales and CRM Competence 10
0
00532 Basic German 1, 5 cr
The student is able to:
• learn the basic structures and vocabulary of the language
• communicate in the target language in fairly simple situations
• write simple, targeted messages
• recognise typical cultural characteristics of the areas where the language is spoken
Contents of the study unit:
• simple communication events
• main structures
• cultural knowledge of the areas where the language is spoken
rituntemus
Study unit description:
Students attain skill level A1 as defined in the Common European Framework.
Previous studies:
None.
00533 Basic German 2, 5 cr
The student is able to:
• learn the basic structures and vocabulary of the language
• communicate in the target language in fairly simple situations
• write simple, targeted messages
• recognise typical cultural characteristics of the areas where the language is spoken
Contents of the study unit:
• simple communication events
• main structures
• cultural knowledge of the areas where the language is spoken
Study unit description:
Students attain skill level A2 as defined in the Common European Framework.
Previous studies:
Study unit Basics I of the language in question or equivalent language skills acquired elsewhere. .
00207 Working German 1, 5 cr
The student is able to:
• communicate in common workplace situations
• write clear general texts using tools
• recognise typical cultural characteristics of the areas where the language is spoken
• know the main professional vocabulary related to their fields
• use and deepen basic language skills acquired earlier
Contents of the study unit:
• workplace communication events, service events
• small talk
• strengthening and deepening basic grammar skills
• cultural differences
Study unit description:
Students attain skill level B1 as defined in the Common European Framework.
00212 Working German 2, 5 cr
The student is able to:
• use the terminology of their fields verbally and in writing
• deepen their cultural knowledge, particularly in workplace situations
• make use of various information sources related to the language in their own fields
Contents of the study unit:
• terminology of the field
• producing and making presentations
• looking for work, recruitment
• negotiations related to the field and reporting on these
• cultural differences at work
Study unit description:
Students attain skill level B1 as defined in the Common European Framework, with an emphasis on professional
communication.
Previous studies:
Working language 1 or good skills in the language acquired elsewhere.
00217 Working German 3, 5 cr
The student is able to:
• apply and utilise their language skills diversely in a project in their field or integrated into other study units
• develop their specialist language skills
Contents of the study unit:
• producing verbal and written presentations related to projects or other study units
• alternatively, language-related workplace development project
Study unit description:
This study unit is student-centred and implemented on a case-by-case basis.
Previous studies:
Working language 1 or 2 or good skills in the language acquired elsewhere.
00524 Basic Spanish 1, 5 cr
The student is able to:
• learn the basic structures and vocabulary of the language
• communicate in the target language in fairly simple situations
• write simple, targeted messages
• recognise typical cultural characteristics of the areas where the language is spoken
Contents of the study unit:
• simple communication events
• main structures
• cultural knowledge of the areas where the language is spoken
Study unit description:
Students attain skill level A1 as defined in the Common European Framework.
Previous studies:
None.
00525 Basic Spanish 2, 5 cr
The student is able to:
• learn the basic structures and vocabulary of the language
• communicate in the target language in fairly simple situations
• write simple, targeted messages
• recognise typical cultural characteristics of the areas where the language is spoken
Contents of the study unit:
• simple communication events
• main structures
• cultural knowledge of the areas where the language is spoken
Study unit description:
Students attain skill level A2 as defined in the Common European Framework.
Previous studies:
Study unit Basics I of the language in question or equivalent language skills acquired elsewhere.
00719 Well met - customer service in Swedish, 5 cr
00480 Fokus på Norden, 5 cr
The student is able to:
• tunnistaa Pohjoismaiden poliittiset, taloudelliset, sosiaaliset ja ekologiset erityispiirteet sekä viestiä niistä suullisesti
ja kirjallisesti
• viestiä suullisesti ja kirjallisesti Pohjoismaihin liittyvistä ajankohtaisista asioista
• tarkastella omaa ammattiaan ja koulutusalaa pohjoismaisesta perspektiivistä
• vaihtoehtoisesti soveltaa ja hyödyntää kielitaitoaan Pohjoismaihin liittyvässä hankkeessa
Contents of the study unit:
• pohjoismainen kulttuuri ja historia
• pohjoismainen yhteiskunta
• pohjoismaiset työmarkkinat ja elinkeinorakenne
• pohjoismainen yhteistyö
• pohjoismaiset kulttuurierot työelämässä
• ajankohtaista Pohjoismaista
• oma ammatti ja koulutusala pohjoismaisessa perspektiivissä
• vaihtoehtoisesti Pohjoismaihin liittyvä hanke tai hanke voi olla osana opintojaksoa
F0018 Business Communication in Swedish 2, 5 cr
The student is able to:
Student knows how to:
- communicate effectively orally and in written form in Swedish
- act in Swedish in his/her specialist community and communicate the specialist themes of his/her specialist field by
using different communication methods
- apply information acquired from Swedish sources
- act in multicultural operational environment
- market and sell products and services in Swedish
- manage the tasks of business and marketing communication in Swedish
- act in the trade fair projects and in the internationalization process of a business in Swedish
- maintain and develop customer relationships in Swedish.
Contents of the study unit:
- Marketing and sale of products and services in different situations
- Business and marketing communication
- Trade fairs
- Customer relationships
- International operating environment
Study unit description:
The student communicates in Swedish in business situations both orally and in written form. He/she sells and
markets products and services in Swedish in various situations. The student manages tasks in business and
marketing communication in Swedish. He/she acts in Swedish in situations connection with trade fairs and
internationalization and maintains and develops customer relationships in Swedish.
The student reaches at least the skill level B1.1 according to the context of the European standards. Additionally, he/
she reaches the language skills required from a government official and receives separate grades in oral and in
written form.
Previous studies:
A passing grade in the Swedish language level test or after a grade fail accomplished XXX preliminary Swedish
studies and study module Swedish 1 - Svenska inom affärslivet
00762 Expert Communication Skills, 5 cr
The student is able to:
• tunnistaa omat vahvuutensa ja heikkoutensa
• asettaa itselleen kehittymistavoitteet
•käyttää vuorovaikutustaitojaan rakentavan ilmapiirin sekä tuloksellisen toiminnan aikaansaamiseksi
• aktiivisesti toimia työelämän kokous- ja neuvottelutilanteissa
Contents of the study unit:
• itsetuntemus
• viestijäkuva
• asiantuntija-alustus
• ryhmäviestintä
• neuvottelutaito
• kokoustaito
Study unit description:
Opiskelija osaa tunnistaa omat vahvuutensa ja heikkoutensa ja osaa asettaa itselleen kehittymistavoitteet. Hän osaa
käyttää vuorovaikutustaitojaan avoimen ja luovan ilmapiirin sekä tuloksellisen toiminnan aikaansaamiseksi.
Opiskelija osaa aktiivisesti toimia työelämän kokous- ja neuvottelutilanteissa sekä osaa valmistella, johtaa ja
dokumentoida ne. Opiskelija osaa toimia tavoitteellisesti, tehokkaasti ja yhteistyöhenkisesti ryhmäviestintätilanteissa.
Previous studies:
Teemojen 1 -2 opinnot
00446 Finnish Language, 5 cr
00636 Written skills in Finnish, 0 cr
00637 Oral skills in Finnish, 0 cr
00720 Doing Business Abroad, 5 cr
00566 Mentoring and Career Planning, 5 cr
The student is able to:
- establish relations with working life
- create networks and use them in professional development
- market him/herself and own know-how
Contents of the study unit:
- professional development
- mentoring
- working life skills
Study unit description:
Mentoring includes an idea that an experienced person shares his/her know-how with young professionals who are
starting their careers. During this study unit a personal mentor from working life is sought for students (8-12 student
per group) for 1 -2 years. Student meets the mentor regularly and gets support regarding him/her pro-fessional
growth and development. Student and mentor groups meet with the person in charge of the study unit regularly and
discuss current and common matters connected to working life. Student keeps a learning diary about his/her
development throughout the mentoring.
F0067 Creativity, 5 cr
The student is able to:
Opintojakson päätyttyä opiskelija osaa:
- huomioida luovan ryhmäprosessin vaatimukset ja mahdollisuudet toiminnassa
- soveltaa luovan ongelmaratkaisun työtapoja toiminnan kehittämisessä
- hyödyntää luovaa ilmaisua ja kulttuuri kehittämisen voivavarana
Contents of the study unit:
Sisältö:
- Luovat ryhmäprosessit ja niiden edellytykset
- Luovat ongelmanratkaisumenetelmät
- Luovan ilmaisun, kulttuurin ja taiteen mahdollisuudet liiketoiminnassa / hoitotieteessä…?
Study unit description:
Kuvaus:
Opintojaksolla opiskelijat tutustuvat käytännönläheisesti ja soveltaen luovan ilmaisun ja luovaan
ongelmanratkaisuun mahdollisuuksiin. Opintojaksolla opiskelijat löytävät itsestään ja yhteisöstä uusia
mahdollisuuksia ja kokeilevat itselleen aikaisemmin tuntemattomia ilmaisumuotoja ja ongelmien ratkaisutapoja.
F0068 Graphic Design Tools for Marketing Communication, 5 cr
The student is able to:
Opiskelija osaa:
- tehdä Adoben InDesign-ohjelmalla helposti painojulkaisuja ja tuottaa niistä tiedostoja (pdf) tulostettavaan (esim.
painoa varten), katseltavaan (esim. Adobe Readerillä tai web-selaimella) ja lähetettävään (esim. sähköpostitse)
muotoon.
- ymmärtää graafisen teknologian ja visuaalisen journalismin käytännön läheiset asiat.
Contents of the study unit:
Sisältö:
- Sähköisen julkaisun muodot
- Esitemateriaalin visuaalinen suunnittelu
- Taitto- ja kuvankäsittelyohjelmat (Adobe)
- Yrityksen kotisivujen suunnittelu
- Videoklippien teko
- Tekijänoikeus ja kuvat
Study unit description:
Kuvaus:
Opintojaksolla perehdytään ensin erilaisten esitemateriaalien sekä yrityksen kotisivujen suunnitteluun. Sen jälkeen
opitaan oman tekemisen kautta markkinointiviestinnän keskeiset graafiset työkalut.
F7008 Johtajuus - Ledarskap - Leadership, 5 cr
The student is able to:
kesken
Contents of the study unit:
kesken
Study unit description:
kesken
F7007 Asiantuntijayhteisöissä työskentely ja niiden kehittäminen, 5 cr
The student is able to:
01030 Henkilöstövoimavarojen johtaminen ja kehittäminen, 5 cr
The student is able to:
• toteuttaa liiketoimintastrategiaa tukevan henkilöstöstrategian
• arvioida ja kehittää johtamisosaamistaan
• suunnitella organisaation tarpeita vastaavat HR-prosessit
Contents of the study unit:
• henkilöstöstrategia
• HR-prosessit
• oman johtamisosaamisen arviointi ja kehittäminen
• esimiestyön haasteet työyhteisössä
• esimiesrooliin liittyvät juridiset velollisuudet
Previous studies:
Vaikuttava ja vastuullinen johtaminen työyhteisössä -opintojakso tai vastaavat tiedot.
00501 Management in Problem Situations, 5 cr
The student is able to:
• tunnistaa työ-, yksilö- ja yhteisölähtöisiä ongelmatilanteita ja niiden syntyä erilaisissa työyhteisöissä ja verkostoissa
• toimia työroolistaan käsin tilanteiden ratkaisijana, tiedostaa omat vaikutusmahdollisuutensa niiden ratkaisemisessa
esimiehenä sekä tunnistaa omia kehittymismahdollisuuksiaan ongelmanratkaisussa
• kehittää alaistaitoja/johtamistaitoja
• toimia vuorovaikutuksellisin keinoin ongelmatilanteiden ratkaisussa ja kykenee arvioimaan toimenpiteiden
käyttökelpoisuutta
• osaa tarvittaessa käyttää ulkopuolista apua ongelmatilanteiden ratkaisuvaihtoehtona
• arvioida hyvän työn ja työhyvinvoinnin merkitystä sekä liiketaloudellisissa että voittoa tavoittelemattomissa
organisaatioissa ja määritellä siltä pohjalta kehittämistavoitteita
• toteuttaa tavoitteellisen kehittämisprojektin
Contents of the study unit:
• ongelmatilanteiden tunnistaminen, tyypittely ja jäsentäminen
• ongelmatilanteiden ratkaisu vuorovaikutuksellisin keinoin
• alais- ja esimiestaidot, asiantuntijamainen toiminta erilaisissa verkostoissa
• työyhteisön kehittämiseen liittyvä hanke
Study unit description:
Opintojaksossa syntyvä osaaminen ilmenee opiskelijan taitona tunnistaa ongelmatilanteita ja ratkaista niitä
toimiessaan sekä asiantuntijan että esimiehen rooleista käsin erilaisissa verkostoissa. Opiskelija soveltaa omia
vaikutusmahdollisuuksiaan ongelmatilanteiden ratkaisemisessa tunnistaen työ-, yksilö- ja työyhteisölähtöisiä
ongelmatilanteita ja vahvistaa omaa osaamistaan ongelmien ratkaisuissa. Opiskelija osaa tarvittaessa käyttää
ulkopuolista apua toimiessaan eri työrooleissaan. Keskeisiä osaamisen alueita on vaikuttaa vuorovaikutuksellisin
keinoin ongelmatilanteiden ehkäisyyn ja tarvittaessa niiden ratkaisuun sekä liiketaloudellisissa että voittoa
tavoittelemattomissa organisaatioissa.
00761 Marketing and Organisational Communication Managements 2, 10 cr
The student is able to:
• käyttää markkinointitutkimusta mediamainonnan ja -viestinnän suunnittelussa
• laatia yrityksen toimintaa tukevan kohderyhmäkohtaisen julkisuus- ja mediastrategian sekä ylläpitää käytännön
mediasuhteita
• soveltaa mainonnan kieli- ja merkkijärjestelmiä viestinnän suunnittelussa
• visuaalisen viestinnän ja verkkoviestinnän perusteet
• toteuttaa markkinointiviestintää eri sovellusohjelmilla sekä tekniikoilla ja menetelmillä verkkoympäristössä
• hyödyntää uusimpia teknologioita verkkoviestinnässä
Contents of the study unit:
* markkinointitutkimus ja mediavalinta
• julkisuus- ja mediastrategiat
• mediaviestintä ja mediasuhteen rakentaminen
• verkko viestintäareenana
• visuaalinen suunnittelu markkinointi- ja yritysviestinnässä
• digitaalisen- ja printtijulkaisun suunnittelu ja toteutus
• digitaalinen kuvankäsittely
• verkkokirjoittaminen
Study unit description:
Opintojaksolla opiskelija syventää osaamistaan yrityksen mediamainonnassa ja -viestinnässä sekä
viestintäteknologiassa. Opiskelija osaa käyttää monipuolisesti hyväkseen markkinointitutkimusta nykyaikaisen
julkisuus- ja mediastrategian suunnittelussa. Opiskelija tiedostaa median merkityksen liiketoiminnassa sekä osaa
rakentaa ja ylläpitää yrityksen mediasuhteita. Opiskelija osaa suunnitella ja luoda julkaisuja painotuotteeksi ja
verkkoympäristöön eri sovellusohjelmilla. Opiskelija hallitsee tekstin, liikkuvan kuvan ja äänen hyödyntämisen
markkinointiviestinnän suunnittelussa ja toteuttamisessa.
Previous studies:
Liiketalouden perusopinnot.
00504 International Operation Environments, 10 cr
The student is able to:
• arvioida kansainvälisen talouden keskeisiä kehitystekijöitä ja syy-, seuraussuhteita
• arvioida valitun markkina-alueen erityispiirteitä organisaation liiketoimintamahdollisuuksien näkökulmasta
• analysoida kohdemarkkina-alueita
• huomioida kommunikoinnissa valtakulttuurien ominaispiirteet
• ennakoida ja arvioida arvojen, stereotypioiden ja rakenteiden vaikutuksia kulttuurien väliseen viestintään
• toimia monikansallisissa tiimeissä
Contents of the study unit:
• kansainvälisen talouden teoriaperusta
• maailmankaupan rakenne ja kehityssuunnat
• taloudellinen globalisaatio
• keskeiset kansainväliset taloudelliset organisaatiot
• kansainväliset toimintaympäristöt ja niiden analysointi
• maailman valtakulttuurien ominaispiirteet
• tapakulttuuri, businesskulttuuri
• kulttuurien välinen viestintä
• monikulttuuriset tiimit ja niiden johtaminen
Study unit description:
Opintojaksossa opiskelijan osaaminen ilmenee kykynä ymmärtää kansainvälisen talouden lainalaisuuksia ja
hahmottaa eri alueiden taloudellisia-, kulttuurisia-, sosiaalisia ominaispiirteitä sekä rakenteita. Opiskelija osaa toimia
ja kommunikoida kansainvälisissä toimintaympäristöissä. Opiskelijalla on taito analysoida
liiketoimintamahdollisuuksia sekä arvioida kilpailutilanteita valituilla kohdemarkkina – alueilla.
Previous studies:
Kansainvälinen liiketoiminta-opintojakso.
01026 Palveluliiketoiminnan kehittäminen ja johtaminen, 5 cr
The student is able to:
analysoida yritysasiakkaan prosesseja ja liiketoimintaa ja kehittää siltä pohjalta asiakkaan liiketoimintaa tukevia
kokonaisratkaisuja
• analysoida ja kehittää uudenlaisia liiketoimintamalleja, joissa palveluliiketoiminnalla on merkittävä rooli
• hyödyntää teknologiaa palvelujen kehittämisessä
• kehittää yhteistoimintamalleja tieto- ja osaamisintensiivisten palvelujen tuottamisessa ja käyttämisessä
Contents of the study unit:
erilaiset palveluliiketoimintamallit
• tietointensiivinen palveluliiketoiminta
• teollisuuden palveluliiketoiminta
• tieto- ja viestintäteknologian hyödyntäminen
• ulkoistaminen
Study unit description:
Opintojaksossa osaaminen ilmenee opiskelijan taitona nähdä uudenlaiset palvelumallit liiketoimintaa kehittävinä ja
uudistavina muutosvoimina.
Previous studies:
Keskeiset ammatilliset opintojaksot tai vastaavat tiedot.
01027 Digital marketing and advertising, 5 cr
Study unit description:
Opintojakson osaaminen ilmenee opiskelijan taitona jäsentää, kuinka markkinointia johdetaan tehokkaasti
digitalisoitumisen aikakautena. Opiskelija tuntee digitaalisen markkinoinnin välineet ja kanavat ja osaa laatia
yritykselle suunnitelman niiden hyödyntämiseksi.
Opintojakso linkittyy Lohjan Laureassa käynnistyneeseen T & K –hankkeeseen (Töpseli), joka tähtää länsi-
uusimaalaisten PK-yritysten kilpailukyvyn vahvistamiseen lisäämällä yritysten ymmärrystä sosiaalisen median
tarjoamista mahdollisuuksista liiketoiminnalle. Töpseli-hankkeen konkreettinen tavoite on tarjota mukana oleville pk-
yrityksille jäsennelty käsitys siitä, minkälaisia liiketoimintamahdollisuuksia sosiaalinen media tarjoaa ja kuinka
yritykset voivat kehittää toimintojaan sen avulla (esim. digitaalinen markkinointi).
00050 Using ICT to Facilitate New Kinds of Business, 10 cr
The student is able to:
• ennakoida ja arvioida uuden tieto- ja viestintäteknologian luomia mahdollisuuksia liiketoiminnalle
• hahmottaa sähköisen liiketoiminnan kehittämisen olevan kiinteässä yhteydessä yrityksen kokonaisstrategiaan
• eritellä sähköisen liiketoiminnan hyötyjä ja ongelmia sekä yrityksen että kuluttaja- ja yritysasiakkaiden
näkökulmasta
• analysoida kriittisesti olemassa olevia sähköisen liiketoiminnan malleja ja käytänteitä
• löytää ja analysoida uudenlaisia sähköisen liiketoiminnan malleja
• arvioida sähköisen liiketoiminnan asettamia vaatimuksia logististen ratkaisujen suunnittelussa
Contents of the study unit:
• ICT:n liiketoiminnalle tuottamat mahdollisuudet
• uudenlaiset tietointensiiviset tuotteet
• virtuaalinen palvelutuotanto
Study unit description:
Opintojakso käsittelee tieto ja viestintäteknologian mahdollistamia uudenlaisia toimintamalleja, esimerkiksi tilaus- ja
toimitusketjut ja asiakkuuden hallinta sekä kokonaan uudenlaisia tietointensiivisiä tuotteita ja palveluja ja virtuaalista
palvelutuotantoa.
Previous studies:
Keskeiset ammatilliset opintojaksot tai vastaavat tiedot.
F0066 Avainasiakkuuksien johtamisen käytännöt, 5 cr
The student is able to:
• hallita asiakastietoa ja hyödyntää asiakastietojärjestelmiä asiakkuuksien johtamisessa ja kehittämisessä
• käyttää erilaisia analyysityökaluja kannattavien ja uskollisten asiakkuuksien johtamisessa
• arvioida strategisten kumppanuuksien merkitystä asiakaslähtöisen toiminnan kehittämisessä
• ymmärtää verkostojohtamisen merkityksen yrityksen menestymisen kannalta
Contents of the study unit:
• asiakasinformaatio ja -tietojärjestelmät
• asiakasjohtamisen analyysi- ja seurantatyökalut
• key account management toiminta
• strategisten kumppanuuksien kehittäminen
Study unit description:
Opintojaksolla opiskelija tarkastelee ja arvioi yrityksen yhteistyösuhteista strategisen kumppanuuden kehittämisen
näkökulmasta. Opiskelija tutustuu avainasiakkuuksien johtamisen käytäntöihin sekä oppii hyödyntämään erilaisia
analyysityökaluja kannattavien ja uskollisten asiakkuuksien johtamisessa.
Previous studies:
01025 Asiakkuuksien kehittäminen liiketoimintaverkostoissa
01025 Asiakkuuksien kehittäminen liiketoimintaverkostoissa, 5 cr
The student is able to:
arvioida asiakaspääoman merkitystä yrityksen liiketoiminnalle
• tehdä ulkoiset ja sisäiset lähtökohta-analyysit asiakkuusstrategian kehittämiseksi
• asettaa tavoitteet asiakastoiminnalle ja kehittää eri asiakaskohderyhmille soveltuvan asiakasstrategian
• hallita asiakastietoa asiakasjohtamisen tehokkaana työkaluna
• johtaa asiakkuuksia kannattavasti
• suunnitella yrityksen sisäisen toiminnan tukemaan kannattavaa asiakkuusjohtamisen järjestelmä
Contents of the study unit:
• lähtökohta-analyysit ja asiakasjohtamisen visio
• asiakastieto asiakasjohtamisen työkaluna
• asiakaslähtöinen liiketoimintamalli
• asiakkuuksien tehokas hallinta ja johtaminen
• sisäisten kyvykkyyksien johtaminen asiakkuusstrategiassa
Study unit description:
Opiskelija osaa analysoida asiakaslähtöisen liiketoimintamallin kehittämiseksi yrityksen ulkoista toimintaympäristöä
ja yrityksen sisäistä toimintaa. Hän ymmärtää kannattavan asiakaspääoman merkityksen yrityksen pitkän tähtäimen
menestykselle. Opiskelija tuntee eri asiakaskohderyhmien merkityksen ja osaa laatia niille asiakassuhteen
kehittämiseen tähtäävän strategian. Hän osaa rakentaa kannattavan asiakkuusjohtamisen järjestelmän ja toteuttaa
sitä yrityksen kaikessa toiminnassa. Näkökulmana on eettinen ja verkottuva asiakastoiminta. Reflektiivisyys ilmenee
systemaattisena tiedonhankintana ja asiakastiedon analysointina kehittämiskohteiden määrittämiseksi ja toiminnan
aikaansaamiseksi
01029 Myyntitoiminnan johtaminen, 5 cr
The student is able to:
• arvioida myyntityön ja vuorovaikutuksen merkitystä asiakassuhteiden hoidossa
• suunnitella ja johtaa kannattavaan liiketoimintaan tähtäävää myyntitoimintaa hyödyntäen erilaisia
jakelukanavaratkaisuja
• suunnitella myynti- ja jakelukanavastrategian
• suunnitella, kehittää ja johtaa organisaation eri myyntikanavien myyntiprosessia
• laatia budjetteja sekä sisäistää kannattavan myynnin perusteet
• johtaa myyntitilanteita
• hallita vuorovaikutuksen ja vaikuttavan esiintymisen periaatteet ja liike-elämän tapatiedot
• ottaa huomioon myyntityöhön liittyvät eettiset asiat ja myyntiin liittyvät juridiset kysymykset
Contents of the study unit:
• myynnin ja jakelukanavien strateginen suunnittelu ja toteutus
• myyntiprosessien suunnittelu ja -seuranta
• kysyntä- ja myyntiennusteet
• vuosi-, kausi- ja kampanjasuunnittelu
• myyntitoiminnan budjetointi
• myyntikampanjan suunnittelu ja järjestäminen
• tehokas myyntineuvottelu
Study unit description:
Opintojakson osaaminen ilmenee opiskelijan taitona analysoida asiakkuuksien ja myynnin tuloksellisuutta. Opiskelija
osaa suunnitella, organisoida, seurata ja kehittää eri myyntikanavien toimintaa. Opiskelija osaa vaikuttavan
myyntineuvottelun taidot. Opintojaksossa perehdytään myös myyntikampanjan suunnitteluun ja toteuttamiseen.
Previous studies:
Keskeisten ammatillisten opintojaksojen osaaminen
00019 Service Innovations in Business Development, 10 cr
The student is able to:
• analyse the competence of the region and of organisations and set suitable development objectives
• carry out an objective-oriented development project
• generate new solutions, services and service systems
• assess their usefulness in terms of the profitability of either a start-up company or an existing business
• understand the effects of their own actions in an open network for the sector
• promote creativity with their actions
Contents of the study unit:
• familiarisation with major regional and national development strategies
• creating a context and knowledge base
• planning, implementing and evaluating the development process
• working in a shared expertise group as part of an innovation network
• analysing development and information needs
• evaluating the usefulness of generated solutions, services, products or systems
• copyright issues
Study unit description:
The competence gained in this study unit forms the basis of target-oriented developmental competence in promoting
business operations. The framework is the promotion of innovations and related entrepreneurship. A development
project is carried out to produce new competence for cluster interfaces and evaluate the added value generated by
the competence for a network. Multidisciplinary teams are formed on the basis of the competence needs of each
development project.
Previous studies:
Developing Service Innovations or equivalent knowledge.
00018 Developing Service Innovations, 10 cr
The student is able to:
• describe development objectives from the perspectives of the labour market and regional development
• participate in a partnership network
• work effectively in a team and act as opinion leaders in a community of experts
• evaluate their own and others’ competence, work and results in accordance with development objectives
• use the tools and methods of applied R&D in development work
• carry out and report on an objective-oriented development project
Contents of the study unit:
• determining development needs
• creating a context and knowledge base
• planning, implementing and evaluating the development process
• working in a shared expertise group
Study unit description:
The study unit forms an objective-oriented development project, where the competence gained is that of a developer
using investigative research methods. The object of competence development is determined for each cluster by
Laurea’s research and development policy.
Previous studies:
Main professional competences minimum of 120 cr or equivalent knowledge.
00498 Student tutoring, 3 cr
The student is able to:
• understand the objectives and operating methods of the university of applied science and their degree programme
• plan ways of encouraging and motivating new students
• orientate new students in the local learning environment and culture
• market Laurea and its opportunities for studying
• use the communicating and marketing skills needed in marketing Laurea
• act as mentors for students who need special support
• actively promote well-being in a work community
Contents of the study unit:
• intensive training shared by all Laurea student tutors
• planning of the tutoring process at each unit
• orientation of new students
• marketing Laurea’s studying opportunities
• acting as a student tutor
• developing competence in personal guidance and counselling
Study unit description:
The competence gained in the study unit relates to orientating new students and to behaving responsibly in typical
situations requiring student tutoring at Laurea or one of its units. Competence is based on understanding Laurea’s
objectives and the basic principles of its operating culture.
00814 Care for Patients with Severe Mental Disturbances, 5 cr
The student is able to:
• carry out comprehensive nursing of patients with severe mental disturbances
• encounter and support mental health patients and their friends and family
• provide comprehensive care and rehabilitation for mental health patients as members of a multiprofessional team
and network
Contents of the study unit:
• special needs of patients and their families in evidence-based mental health nursing and rehabilitation
• instruction includes lectures by experts, various field trips and independent work
Study unit description:
Students broaden their competence in the care and rehabilitation of mental health patients. They receive skills in
patient care, as well as in encountering and supporting patients and their families.
Students evaluate their own learning and competence through independent work, develop their competence
independently and with others, and share what they have learnt with a team.
Previous studies:
Recommended after completion of the Mental Health Assistance Methods study unit.
00805 The Prevention and Care of Diabetes, 5 cr
The student is able to:
vvv
01071 Safe actions in crisis situations and emergency conditions, 5 cr
The student is able to:
Perceive the actions public authorities are performing in various conditions (normal conditions, disasters, emergency
conditions) as laid out in the regulations and principles guiding these actions
Define the various tasks and responsibilities of different authorities when working under emergency conditions
Analyze the effects and importance of crisis/disasters/emergency conditions have on individuals / population and
learn to help and support them at crisis work
learn to deliver first aid in different danger or accident situations and co-operate with various public authorities
recognize risks, evaluate the effects from the operating environmental point of view as well as use risk
management tools and develop the targets by using these tools
Contents of the study unit:
Basic information about rescue politics (personnel safety, fire and rescue services, police services, civil protection,
and dangerous goods) first aid in emergency conditions, emergency medical aid and debriefing, emergency medical
air exercise performed together with the defence forces.
Study unit description:
Tutored teaching, learning journal, visits, first aid teaching, exercises during the course with several authorities (e.g.
a terrain course, usually during weekends).
F0062 Use of drama in health promotion, 5 cr
The student is able to:
- Prevent bullying through active methods and problem solving-models
- interpret their own and other people’s body language and non-verbal communication
-use drama and its methods when promoting health
Contents of the study unit:
- Students will explore and develop their self-expression, communication as well as communication skills through
methods used in drama and theatre
- basics of drama and theatre work
-process in the drama work, improvisation, exploring statuses and non-verbal communication
- sharing experiences, expressing emotions and thoughts, exploring co-operation and learning to listen to others
Study unit description:
During the tutored teaching students will rehearse a dramatic presentation which will be performed at KUUTOS –
happening. This is an experimental workshop day aimed at the Grade 6 students studying in the project schools.
00813 Maintaining Work and Functional Ability, 5 cr
The student is able to:
• use diverse methods and procedures for furthering and maintaining their own well-being and resources, as
individuals and members of a community
Contents of the study unit:
• diverse activities related to students’ empowerment and coping ability
• instruction includes lectures by experts, team exercises and independent work.
Study unit description:
Students maintain and improve their own well-being and increase their coping ability through creative activities,
instructor-led sports and fitness, and sharing.
Students evaluate their own learning and competence through independent work, develop their competence
independently and with others, and share what they have learnt with a team.
Previous studies:
Recommended for students at any level.
00508 Proper Care for Critically or Seriously Ill Patients, 5 cr
The student is able to:
• toteuttaa kriittisesti tai vakavasti sairaan potilaan hoitotyötä kokonaisvaltaisesti
• tukea kriittisesti tai vakavasti sairasta potilasta ja hänen läheisiään
Contents of the study unit:
• Kriittisesti tai vakavasti sairaan aikuispotilaan hoidon ja hoitotyön luonnehdintaa ja periaatteita
• Potilaan ja omaisten erityistarpeet erilaisissa kriittisesti tai vakavasti sairastuneen potilaan hoitoa vaativissa
tilanteissa
• Tavallisimpia tutkimus- ja hoitotoimenpiteitä kriittisesti tai vakavasti sairaan potilaan hoidossa
• Opetus sisältää asiantuntijaluentoja, erilaisia tutustumiskäyntejä ja itsenäistä työskentelyä
Study unit description:
Opiskelija perehtyy kriittisesti tai vakavasti sairaan aikuispotilaan kokonaisvaltaiseen hoitotyöhön. Opiskelija saa
valmiuksia potilaan hoitoon sekä potilaan ja omaisten kohtaamiseen ja tukemiseen.
Opiskelija kehittää osaamistaan itsenäisen työskentelyn avulla ja muiden kanssa sekä jakaa oppimaansa ryhmässä
ja arvioi omaa oppimistaan.
Previous studies:
Opintojaksoa suositellaan loppuvaiheen opiskelijoille.
00510 Proper Care for Cancer Patients, 5 cr
The student is able to:
• toteuttaa syöpää sairastavan potilaan hoitotyötä kokonaisvaltaisesti
• tukea syöpää sairastavaa potilasta ja hänen läheisiään
Contents of the study unit:
• Syöpään sairastuneen potilaan ja hänen läheistensä selviytymisen tukeminen
• Erilaiset hoitotyön auttamismenetelmät syöpää sairastavan potilaan hoidossa
• Sairaanhoitaja syöpäpotilaan kivunhoidon ja saattohoidon toteuttajana
• Opetus sisältää asiantuntijaluentoja ja itsenäistä työskentelyä
Study unit description:
Opiskelija perehtyy syöpään sairastuneen potilaan kokonaisvaltaiseen hoitotyöhön. Opiskelija saa valmiuksia
potilaan hoitoon sekä potilaan ja omaistensa kohtaamiseen ja tukemiseen.
Opiskelija kehittää osaamistaan itsenäisen työskentelyn avulla ja muiden kanssa sekä jakaa oppimaansa ryhmässä
ja arvioi omaa oppimistaan
Previous studies:
Opintojaksoa suositellaan loppuvaiheen opiskelijoille.
01310 Free from performance anxiety, 3 cr
The student is able to:
Tavoitteena on, että opiskelija osaa tunnistaa ja analysoida esiintymisjännitystään. Tavoitteena on myös, että
opiskelija käyttää omaa itsetuntemustaan pohtiessaan esiintymisjännitykseen liittyviä syitä ja löytää keinoja hallita
esiintymisjännitystään.
Contents of the study unit:
Sisältö:
Tutustuminen ja ryhmäytyminen
Orientaatiotehtävä aiheeseen
Esiintymisjännitys
Esiintymisjännityksen ilmenemismuodot
Kokemukset esiintymisjännityksestä
Selviytymiskeinoja esiintymisjännitykseen
01355 Visionary Leadership and the Future, 5 cr
The student is able to:
Tulevaisuus on epävarma. Tulevaisuuden johtaminen edellyttää monipuolista toimintaympäristön tarkkailua
etukenossa, jotta voi ajoissa tehdä päätökset, jotka muokkaavat tulevaisuutta haluttuun suuntaan kohti visiota. Visio
on tulevaisuuden arvoankkuroitunut tahtotila. Visionäärinen johtaminen on organisaaation luotaaminen kohti
haluttua tulevaisuutta yhteisen, jaetun vision avulla. Opintojaksossa käsitellään visionäärisen johtamisen ja
tulevaisuusajattelun peruskäsitteet ja työkalut eri aloilta olevien käytännön esimerkkien avulla.
Contents of the study unit:
Opintojakson tavoitteena on antaa osallistujille käytännönläheinen kuva tulevaisuusajattelun käytöstä osana
organisaatioiden johtamista. Opintojakson tavoitteena on antaa osallistujille käytännönläheinen kuva
tulevaisuusajattelun käytöstä osana organisaatioiden johtamista. Jakson luennot,esimerkit ja välitehtävät avaavat
osallistujille monialaisen toimintaympäristön haltuunoton osana oman organisaation johtamista. Jakson lopuksi
osallistujat ymmärtävät tulevaisuuden tekemisen luonteen ja erottavat sen tulevaisuuden näkemisestä. Opintojakson
päätteeksi osallistujat ymmärtävät jaetun vision tehtävän ja voiman osana strategista ajattelua yksittäisessä
yrityksessä, julkishallinnossa ja järjestötoiminnassa, mutta myös toimiala- ja aluetason kehittämisessä. Osallistujat
myös osaavat yhteisen kielen keskustella tulevaisuutta koskevista asioista ja nostaa agendalle tulevaisuutta
koskevia haasteita kehittämiskohteiksi.
Study unit description:
Opintojakso sopii eri organisaatioiden kehittämisestä vastaaville henkilöille, jotka haluavat laajentaa osaamistaan
monialaisen tulevaisuuden tutkimuksen soveltamiseen johtamiseen ja kehittämiseen. Jakson voi myös sisällyttää
osaksi YAMK-opintoja.
F7037 Infectious diseases as a challenge in Nursing, 5 cr
The student is able to:
Ehkäistä tartuntatautien leviämistä hoitotyössä. Tartuntatauteja tarkastellaan hoitotyön ja terveyden edistämisen
näkökulmasta.
Contents of the study unit:
Taurtuntataudit, niiden yleisyys, leviäminen ja torjunta niin kansallisesti kuin kansainvälisesti.
00514 Marketing and Organisational Communication Managements 1, 10 cr
The student is able to:
* käyttää erilaisia markkinointitutkimuksen menetelmiä liiketoiminnan analysoinnissa
• suunnitella yrityksen toimintaa tukevan sisäisen ja ulkoisen markkinointi- ja viestintästrategian
• rakentaa tuote- ja palvelubrändeja
• suunnitella viestintää erilaisille sisäisille ja ulkoisille sidosryhmille
• laatia tehokkaan kohderyhmäkohtaisen markkinointiviestintäsuunnitelman
Contents of the study unit:
• markkinointitutkimus johtamisen tukena
• yrityskulttuuri, yrityksen identiteetti ja arvot yrityskuvan rakentamisessa
• brändien rakentaminen ja johtaminen yrityksen kilpailukyvyn edistäjänä
• integroitu markkinointiviestintä ja markkinoinnin kilpailukeinojen johtaminen
• maineen ja julkisuuden hallinta
Study unit description:
Opintojaksolla opiskelija syventää osaamistaan yrityksen markkinointi- ja viestintätaidoissa. Hän tietää positiivisen
yrityskuvan tärkeyden yritykselle ja osaa rakentaa yrityksen brändejä. Hän tuntee yrityksen identiteetin ja
yrityskulttuurin merkityksen yrityksen asiakaslähtöisen toiminnan kehittämisessä ja osaa laatia ja toteuttaa eri
kohderyhmille suunnatun tehokkaan sisäisen ja ulkoisen markkinointi- ja viestintäsuunnitelman. Opiskelija osaa
soveltaa monipuolisesti markkinointi- ja yritysviestinnän kilpailukeinoja liiketoiminnan kehittämisessä.
Previous studies:
Liiketalouden ja markkinoinnin perusopinnot
00048 Services as Business Innovators, 10 cr
The student is able to:
• analysoida yritysasiakkaan prosesseja ja liiketoimintaa ja kehittää siltä pohjalta asiakkaan liiketoimintaa tukevia
kokonaisratkaisuja
• analysoida ja kehittää uudenlaisia liiketoimintamalleja, joissa palveluliiketoiminnalla on merkittävä rooli
• hyödyntää teknologiaa palvelujen kehittämisessä
• kehittää yhteistoimintamalleja tieto- ja osaamisintensiivisten palvelujen tuottamisessa ja käyttämisessä
Contents of the study unit:
• erilaiset palveluliiketoimintamallit
• tietointensiivinen palveluliiketoiminta
• teollisuuden palveluliiketoiminta
• tieto- ja viestintäteknologian hyödyntäminen
• ulkoistaminen
Study unit description:
Opintojaksossa osaaminen ilmenee opiskelijan taitona nähdä uudenlaiset palvelumallit liiketoimintaa kehittävinä ja
uudistavina muutosvoimina.
Previous studies:
Keskeiset ammatilliset opintojaksot tai vastaavat tiedot.
00513 Customership in Business Networks 1, 10 cr
The student is able to:
• arvioida asiakaspääoman merkitystä yrityksen liiketoiminnalle
• tehdä ulkoiset ja sisäiset lähtökohta-analyysit asiakkuusstrategian kehittämiseksi
• asettaa tavoitteet asiakastoiminnalle ja kehittää eri asiakaskohderyhmille soveltuvan asiakasstrategian
• hallita asiakastietoa asiakasjohtamisen tehokkaana työkaluna
• johtaa asiakkuuksia kannattavasti
• suunnitella yrityksen sisäisen toiminnan tukemaan kannattavaa asiakkuusjohtamisen järjestelmää
Contents of the study unit:
• lähtökohta-analyysit ja asiakasjohtamisen visio
• asiakastieto asiakasjohtamisen työkaluna
• asiakaslähtöinen liiketoimintamalli
• asiakkuuksien tehokas hallinta ja johtaminen
• sisäisten kyvykkyyksien johtaminen asiakkuusstrategiassa
Study unit description:
Opiskelija osaa analysoida asiakaslähtöisen liiketoimintamallin kehittämiseksi yrityksen ulkoista toimintaympäristöä
ja yrityksen sisäistä toimintaa. Hän ymmärtää kannattavan asiakaspääoman merkityksen yrityksen pitkän tähtäimen
menestykselle. Opiskelija tuntee eri asiakaskohderyhmien merkityksen ja osaa laatia niille asiakassuhteen
kehittämiseen tähtäävän strategian. Hän osaa rakentaa kannattavan asiakkuusjohtamisen järjestelmän ja toteuttaa
sitä yrityksen kaikessa toiminnassa. Näkökulmana on eettinen ja verkottuva asiakastoiminta. Reflektiivisyys ilmenee
systemaattisena tiedonhankintana ja asiakastiedon analysointina kehittämiskohteiden määrittämiseksi ja toiminnan
aikaansaamiseksi.
00512 Customer Relationships in Business Networks 2, 10 cr
The student is able to:
• kuvata elinkeinoelämän verkostoituneen toimintaympäristön erilaisia liiketoimintaverkkoja ja osaa hyödyntää niitä
liiketoiminnan kehittämisessä
• hallita asiakastietoa ja hyödyntää asiakastietojärjestelmiä asiakkuuksien johtamisessa ja kehittämisessä
• käyttää erilaisia analyysityökaluja kannattavien ja uskollisten asiakkuuksien johtamisessa
• arvioida strategisten kumppanuuksien merkitystä asiakaslähtöisen toiminnan kehittämisessä
• ymmärtää verkostojohtamisen merkityksen yrityksen menestymisen kannalta
Contents of the study unit:
• liiketoimintaverkot arvontuotantojärjestelmässä
• verkostojohtaminen yrityksen ydinkyvykkyytenä
• asiakasinformaatio ja -tietojärjestelmät
• asiakasjohtamisen analyysi- ja seurantatyökalut
• key account management toiminta
• strategisten kumppanuuksien kehittäminen
Study unit description:
Opintojaksossa osaaminen ilmenee opiskelijan taitona hahmottaa ja jäsentää verkostoitunutta toimintaympäristöä ja
ymmärtää siinä toimivien strategisten verkkojen antamia mahdollisuuksia liiketoiminnan kehittämiseen. Opiskelija
ymmärtää verkostojohtamisen merkityksen yrityksen kilpailukyvyn edistäjänä. Opiskelija osaa arvioida asiakastiedon
merkityksen asiakkuuksien johtamisessa ja suunnitella asiakastiedon keräämis- ja hallintajärjestelmän
hyväksikäyttäen asiakastietojärjestelmiä. Opiskelija osaa suunnitella tehokkaan key account management toiminnan
ja hyödyntää asiakastietojärjestelmiä tavoitteena kannattavat ja uskolliset asiakkuudet. Hän ymmärtää strategisten
kumppanuuksia merkityksen ja osaa luoda kumppanuuksia kannattavan ja tehokkaan liiketoiminnan edistämiseksi.
Näkökulmana on eettinen ja verkottuva asiakas- ja partneritoiminta. Reflektiivisyys ilmenee systemaattisena
asiakastiedon analysointina kehittämiskohteiden määrittämiseksi ja toiminnan aikaansaamiseksi.
Previous studies:
Keskeisten ammatillisten opintojaksojen osaaminen
Asiakkuudet liiketoimintaverkostoissa 1-opintojakson suorittaminen
F0019 International Business, 10 cr
The student is able to:
- construe international business environment and define the main theories of internationalization
- take into consideration the development phase of the life cycle of the business area, the product and the market
and their meaning in the internationalization of the business
- recognize the possibilities and preconditions for the growth and internationalization of the business and be familiar
with making a market study of the target markets
- analyze the impacts of internationalization on the different operations of a business and its corporate structure
- identify the strategies of internationalization and business as well as service models supporting them
- compare and choose the operational form suitable to the business on the market by market basis.
Contents of the study unit:
- Globalization and international operating environment
- Internationalization in science and research; internationalization theories
- Different phases and life cycle models for growth and internationalization
- Market research supporting internationalization
- International negotiations and written communications
- The impact of internationalization on the production and administration of a business/corporation
- The impact of internationalization on the funding of a business
- International solutions for logistics
- Networks and partnerships in growth and internationalization
- Practical operations of export and an introduction to import
Study unit description:
In the study module the students will observe the operations of a business/corporation in an international, rapidly
changing operating environment. Within the study module the students review the internationalization process of a
business and its impacts on the different activities of the business. While observing the central focus is especially on
the internationalization of services.
The study module includes a development project: e.g. a composition of a market research project about the given
target markets or making plans for participating an international fair. The study module will partly be executed in
English.
01136 Käyttäjäyhteisöt palvelu-, tuote- ja systeemi-innovaatioiden kehittäjinä, 10 cr
The student is able to:
• ymmärtää käyttäjätiedon merkityksen osana käyttäjäkeskeistä ja käyttäjälähtöistä suunnittelua
• ymmärtää käyttäjien roolin osana yritysten innovaatioprosesseissa
• toimia käyttäjäkeskeisessä ja/tai käyttäjälähtöisessä kehityshankkeessa
toimia osana asiantuntijatiimiä tutkimusverkostossa
F0034 Know-how on internationalism - languages and cultures, 5 cr
The student is able to:
Upon completion, students know how to act in an international operating environment in an appropriate way and
learn to communicate in foreign languages. Students know how to take action in a goal-oriented way, for example
by planning a project where they apply their business economics skills as well as their language and cultural
studies. Students develop their knowledge when working in an international operating environment as defined by the
personally outlined curriculums.
Contents of the study unit:
The contents of the course will be based on students’ own interests. Students will develop their language and
culture studies by either studying in their native country or abroad. The course may include selected tailored studies
executed through an international student exchange programme or a developing project carried out in an
international working environment or it may include an international project work, such as organising a fair or a trip
to a certain destination. The contents of this module may be a part of another study module or project and be
organised by an external client or agent.
F0036 Development Expert, 5 cr
The student is able to:
• apply group work and development methods in developing business/corporate operations
• choose appropriate research method and to make a research plan
• execute a quantitative research and/or a qualitative research project, to report and to present research findings
and development proposals
• assess research process and to pay attention to the ethical principles in research and development activity.
Contents of the study unit:
• Most common group work and development methods and the total cycle of the development of the business
operations
• Research process
• Execution of quantitative and qualitative research
• Execution of qualitative research
• Research ethics
Study unit description:
The student gets acquainted with the utilization of research findings in developing business. During the study
module the students carry out a research project from the research plan to the discharge of the results and get
familiar with practical application to different development and group working habbits. The student justifies his/her
choices in the research and development project on the basis of research literature.
F0059 Entrepreneurship and Innovation Activity 1, 5 cr
The student is able to:
• construe the role of innovation activity in the development operations of a business/corporation and be familiar with
its theoretic frames of reference
• describe the Finnish innovation system and its most important actors
• orientate him-/herself on the preconditions of a functioning innovation strategy and the phases of its creation
• define innovation process in stages, internalize the methods of creative work and apply them
• analyze the importance and methods of innovative management/leadership
• orientate himself/herself on the preconditions and the phases of the creation process of a functional innovation
strategy
• create new solutions, services and service systems and evaluate their applicability to either a start-up venture or to
an already existing business activity.
Contents of the study unit:
• Defining innovation concepts
• Innovation strategy and innovation processes
• Anticipation of consumer behavior
• Research and development operations as a basis for innovation
• Launching innovations, from inventions to innovations
• Innovation architecture and innovation environments
• Innovation culture
• New technology and relationship networks
• Methods for creative working
• Goal-oriented management and leadership of innovation process
• Innovative foremanship and an organization that supports innovations
• Green innovation: eco-innovations
F0060 Entrepreneurship and Innovation Activity 2, 5 cr
The student is able to:
The student is able to:
• construe the role of innovation activity in the development operations of a business/corporation and be familiar
with its theoretic frames of reference
• describe the Finnish innovation system and its most important actors
• orientate him-/herself on the preconditions of a functioning innovation strategy and the phases of its creation
• define innovation process in stages, internalize the methods of creative work and apply them
• analyze the importance and methods of innovative management/leadership
• orientate himself/herself on the preconditions and the phases of the creation process of a functional innovation
strategy
• create new solutions, services and service systems and evaluate their applicability to either a start-up venture
or to an already existing business activity.
Contents of the study unit:
Sisältöjä:
- Innovaatiokäsitteiden määrittely
- Innovaatiostrategia ja innovaatioprosessit
- Kuluttajakäyttäytymisen ennakointi
- Tutkimus- ja kehittämistoiminta innovoinnin pohjana
- Innovaation lanseeraus, keksinnöistä innovaatioiksi
- Innovaatioarkkitehtuuri ja innovaatioympäristöt
- Innovaatiokulttuuri
- Uusi teknologia ja suhdeverkot
- Luovan työskentelyn menetelmät
- Innovaatioprosessin tavoitteellinen johtaminen
- Innovatiivinen esimiestoiminta ja innovaatiota tukeva organisaatio
- Vihreä innovointi: ekoinnovaatiot
Previous studies:
Teemojen 1, 2 ja 3 opinnot.
F0061 Entrepreneurship and Innovation Activity 3, 5 cr
The student is able to:
The student is able to:
• construe the role of innovation activity in the development operations of a business/corporation and be familiar
with its theoretic frames of reference
• describe the Finnish innovation system and its most important actors
• orientate him-/herself on the preconditions of a functioning innovation strategy and the phases of its creation
• define innovation process in stages, internalize the methods of creative work and apply them
• analyze the importance and methods of innovative management/leadership
• orientate himself/herself on the preconditions and the phases of the creation process of a functional innovation
strategy
• create new solutions, services and service systems and evaluate their applicability to either a start-up venture
or to an already existing business activity.
Contents of the study unit:
Sisältöjä:
- Innovaatiokäsitteiden määrittely
- Innovaatiostrategia ja innovaatioprosessit
- Kuluttajakäyttäytymisen ennakointi
- Tutkimus- ja kehittämistoiminta innovoinnin pohjana
- Innovaation lanseeraus, keksinnöistä innovaatioiksi
- Innovaatioarkkitehtuuri ja innovaatioympäristöt
- Innovaatiokulttuuri
- Uusi teknologia ja suhdeverkot
- Luovan työskentelyn menetelmät
- Innovaatioprosessin tavoitteellinen johtaminen
- Innovatiivinen esimiestoiminta ja innovaatiota tukeva organisaatio
- Vihreä innovointi: ekoinnovaatiot
Previous studies:
Teemojen 1, 2 ja 3 opinnot.
F0051 Management and Development of Personnel Resources, 5 cr
The student is able to:
The student acquires skills for versatile expertise in developing personnel resources and management/leadership.
He/she knows how to make a personnel strategy in accordance with the corporate/business strategy and manages
and develops operations and human resources according to the strategies. The student knows the challenges of
managing change and knows how to function in an active role in situations of change in accordance with the
requirements of the work community’s and co-workers’ wellbeing and effectiveness. He/she is able to function in
international organizations and with international actors with an advancing grip to work. The student masters the
most essential soft ware programs for personnel management and is familiar with the legislation of his/her field.
Contents of the study unit:
* management of personnel and leadership of teams
* strategic management and leadership
* managing the risks of business
* skills of responsible business
* skills for managing and leading international business.
F0053 Advanced Course in Leadership and Foremanship, 5 cr
The student is able to:
x
Contents of the study unit:
The student advances his/her knowledge in one special course organized on a yearly basis
• Package of books
• Visiting lecturers
• Internationalization
• Part of the lectures are shared with Yrkeshögskola Novia
Some of the lectures will be executed in English, compare Leadership/Ledarskap
F0006 Commercialization of Service Innovations, 5 cr
The student is able to:
• develop, productize and commercialize innovative and economically profitable products and services
• produce a marketing plan for a small enterprise
• study and analyze customers and markets
• choose functioning delivery channels.
Contents of the study unit:
• Development process of products and services
• Diverse market situations: B2B, B2C, C2C,
• Creating and developing customer relationships
• Solutions for sales and delivery channels
• Planning marketing and composing a marketing plan
• Cost accounting
• Different models for setting a price
F0014 Sales Work, Customer Negotiations and Management of Sales, 5 cr
The student is able to:
• understands the importance of sales work as a success factor of a business
• commands the stages of sales process and is aware of the ethical challenges connected to sales work
• masters different sales techniques
• is aware of the characteristics of business to business –marketing (B2B)
• construes organizational purchase process and the stages of B2B-sales
• makes a goal-directed preliminary plan for a sales situation
• knows how to manage productive sales work and the principles of leadership in sales work.
Contents of the study unit:
• Sales process and organization of sales work
• Techniques for planning and control of the sales situation: solution sales, consultative sales
• Business to business –marketing
• Sales and marketing of products versus sales and marketing of services
• Leadership/management of productive sales work and measurement (systems for planning and control of sales,
leadership of sales force, leadership of single sales person’s work)
Study unit description:
The study module familiarizes students with the basics of sales work and the leadership/ management of sales. With
practical exercises the students will learn to function in real life sales work situations. They will understand the
ethical starting points of sales work and will understand the meaning of sales in creating productive business.
F0007 From a Business Idea to a Profitable Business, 10 cr
The student is able to:
• identify his/her own chances to become an entrepreneur
• find and evaluate business opportunities
• construct an appropriate business model to match the business idea
• make a realistic customer-oriented business plan.
Contents of the study unit:
• Entrepreneurship and internal entrepreneurship
• Business idea
• Business plan and business model
• Planning the finance and funding of a start-up
• Risk management of a start-up
• Company forms, immaterial rights, jurisprudence for marketing, product safety and product liability
Study unit description:
The student learns to search and evaluate business opportunities, to construct a realistic business plan and to write
documents that are needed to set up a business. The student becomes familiar with the financial and legal liabilities
as well as factors affecting profitability of a start-up.
F0012 Strategic Planning and Analysis of Corporate Business Activity, 10 cr
The student is able to:
• analyze and develop the operations of a corporation or another organization in a strategy-oriented way
• estimate factors having effect on the selection of the strategy
• plan and implement a lead-through process of a strategy change
• lead and administer projects
• make well-founded choices related to the implementation of a qualitative research
• make a small-scale qualitative research.
Contents of the study unit:
• Comprehensive analysis of the operations of a corporation or another organization
• Central methods and tools to implement the strategy through the whole organization
• Management and analysis of finances
• Customer-oriented business model as a strategic choice
• Budgeting and investment calculations
• Project management
• Basics for qualitative research
Study unit description:
The student implements the strategy. The student can make well-founded choices for the implementation of
qualitative research and to utilize the methods of qualitative research in developing business/corporate operations.
F0011 Personnel Administration, Management and Labor Laws, 5 cr
The student is able to:
• function according to the strategy of the organization
• develop stand-by skills of his/her own and of the work community to correspond to the changing challenges of the
organization
• understand personnel management as part of the strategy
• act to create actively renewable, supportive and healthy work community
• apply norms and laws applicable to labor in conventional situations as a superior and/or worker or as an
entrepreneur
Contents of the study unit:
• Management of personnel resources and leadership
• Methods and tools of personnel management
• Leadership of oneself, knowledge of oneself and growing to become a superior
• Interaction and influence in the work community
• Principles of laws applicable to labor and the norm structure
F0017 Customer Relationships as Network in Business Activities, 5 cr
The student is able to:
- observe the business activity as part of the networking operational environment
- assess partnership and the targets of improving it from the point of view of different actors in the
partnership network
- produce customer-oriented goals for business operations
- develop a customer strategy and a customer care model applicable to different customer groups .
Contents of the study unit:
• Customer strategy
• Objectives and measurement of customer relationships
• Customer know-how
• Life cycle of customer relationship
• Customer relationship marketing and management of key customer relationships, KAM (key account manager)
• Advancing co-operation in business networks
Study unit description:
The student is able to perceive and construe the networking business environment and understands the possibilities
provided by the functioning strategic networks for developing business operations. The student identifies and knows
how to justify the possibilities the customer-oriented business model provides for business operations and knows
how to form a strategy aimed at enhancing customer relationship, a strategy oriented business model with
objectives and a system for follow-up. The student knows the practices of developing key customer relationships.
00077 Companies in Business Networks, 10 cr
The student is able to:
• map the main operators and clusters involved in commerce in the sector
• describe various business networks existing between companies and organisations in the area
• identify the mechanisms by which global events are reflected at the local business level and vice versa
• recognise different business models and earnings principles
• compare factors affecting companies’ profits and assets
• interpret phenomena in the economy from a business perspective
• make financial calculations and analyses
Contents of the study unit:
• operators and clusters in the operating environment
• economic structures and processes
• company stakeholders
• companies’ business models
• financial mathematics
Study unit description:
The competence gained in the study unit is based on examining the operations of and interaction between
companies and organisations in the field. It relates to knowing the different operators in the region and being able to
define different business models. Students understand the ways in which companies and organisations can form
business clusters. They also understand multiculturalism and have assumed global responsibility and sustainable
development as part of their professional identities
Previous studies:
None.
00081 New Business Opportunities, 10 cr
The student is able to:
• recognise their entrepreneurial skills
• analyse customer needs and look for competitive advantages
• utilise the main forecasting methods
• find and assess business opportunities
• formulate business models and earnings logics in line with a business idea
• create a realistic, customer-driven business plan and start up operations
• create partnerships and networks and recognise strategic partnerships
• use research methods to analyse business operations
Contents of the study unit:
• value networks and partnerships
• methods of governance of the future
• internal and external company analyses and positioning on the market
• business ideas, business models and business plans
• planning the finances and funding of a start-up company
• managing risk in a start-up company
• regulations governing business
Study unit description:
The competence gained in the study unit is the skill to look for and assess business opportunities, to create a
customer-oriented, realistic business model, and to compile the necessary documents for starting up a company.
Students learn to recognise their entrepreneurial skills and become familiar with factors affecting a company’s
economic, legal and social responsibilities as well as its profitability.
Previous studies:
Companies in Business Networks and Business Operations and Processes or equivalent knowledge.
F7029 Sales and CRM Competence , 10 cr
The student is able to:
• Assess the significance of customer relationships and sales management for a company’s operations
• Understand a networked operating environment and its impacts for customer relationships and sales
management
• Conduct starting point analyses for developing customer relationship strategies
• Understand the features of business to business marketing (B2B)
• Set targets for customer work and formulate a customer strategy suited to different target groups
• Manage customer data as an effective customer management tool
• Know the sales process stages and have an in-depth understanding of ethical challenges relating to sales
• Build a CRM operating model and understand its meaning for practical sales management
Contents of the study unit:
• Customer-oriented business model
• CRM and sales management analysis and monitoring tools
• Effective customer relationship management
• Steering and developing CRM
• Sales responsibility in B2B relationships
• Understanding sales situations
• Customer relationship strategies and implementing sales management
Study unit description:
Students understand the meaning of profitable customer capital for a company's long-term success. They know the
importance of various customer target groups and can create appropriate developmental strategies. They can build
a profitable CRM system and implement it in all business operations. They are able to analyse the profitability of
CRM and sales. Students can plan, organise, monitor and develop the operations of various sales channels. They
master effective sales negotiation skills. A company-driven CRM and sales management development project is
carried out during the study unit.
Previous studies:
No previous studies.