Curriculum 2017 – MYA317SJ (in English)

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LAUREA UNIVERSITY OF APPLIED SCIENCES

Palvelumuotoilu (Laurea Leppävaara, marata), MYA317SJ

Ylemmät ammattikorkeakoulututkinnot

Laurea's Mission

Laurea is a student-centred, international, inspiring and innovative university of applied sciences whose mission is to
conduct education, research, development and innovation activities and produce new knowledge by applying the
principles of the Learning by Developing (LbD) operating model.

Laurea's focus areas are service business, expertise in nursing and coping at home as well as security, safety and
social responsibility. Education offered at Laurea as well as research and development activities are based on these
focus areas. Student entrepreneurship is a cross-cutting focus area. Student entrepreneurship is visible as an
entrepreneurial attitude, cooperation with companies and as concrete new businesses the establishing of which is
supported during the studies.

Competence Development in Master's Studies

Laurea's model of Learning by Developing (LbD) is based on authentic encounters with the world of work. The
typical characteristics of LbD include authenticity, partnership, experiential nature, creativity and a research-oriented
approach. Learning by Developing combines learning that produces competence with creativity through various
research and development projects.

In Master's degree programmes, the learning process comprises a future-oriented process of research and
development, in the course of which the students develop their competence by producing new knowledge and skills
related to questions that cannot be solved merely by relying on previously acquired knowledge and competence.
Learning is a way of creating new knowledge and competence that links learning to innovation activities in the
relevant field and area. For the students, the period they spend in education is a collective project for building up
their expertise and developing and exceeding themselves, aiming for a combination of knowledge that is relevant
and useful from the perspective of future workplace requirements.

The foundation for competence development is an enriching community. The community is an environment of
shared expertise in which the learner's role is to act as a specialist, a developer and an agent exerting influence.

The learners develop their competence by interacting with their environment and their sector. Resources for
competence development include a learning culture that favours creativity and goal-oriented action, expert guidance
and instruction, as well as a learning environment that supports competence development. Participatory instruction
is used to guide competence. Every teacher is a tutor whose expertise and operating methods support the
reinforcement of expertise. The learning environment consists of a competence network, an innovation environment,
a platform for developing competence and structures that support learning. When putting together learning
environments, empowering people and enabling their enthusiasm and their interaction is stressed to foster creativity.
Rather than focusing on presenting and repeating information and controlling the students' command of it, the
teaching strives for a learning process demonstrated as progressive problem-solving, continuous learning and
developing and exceeding oneself. The goal is at competence that is useful in knowledge-intensive service
organisations where work increasingly is a function of creativity and where a precondition for directing the
organisation is an ability to create a responsible, result-oriented management culture that is based on giving space
for the individual's creativity. Competence is demonstrated as impact and development competence.

DEGREE STRUCTURE IN EDUCATION LEADING TO A MASTER'S DEGREE

Scope and Extent of the Degree

The scope of the degree is 90 credits of which thesis forms 30 credits.The degree takes on average 1.5-2.5 years to
complete. In line with the international ECTS standard, one credit corresponds with 26.7 hours of work for an
average student.

Degree Structure
Master’s degree studies at Laurea consists of core competence modules including thesis, and complementary
competence modules. The modules comprise competence areas that are part of the degree.
The scope of the compulsory core competence modules is 60 credits in master’s degree. Complementary modules
make it possible to deepen or extend your knowledge. Complementary competence modules support individual
study paths and competence. Complementary competence modules that can be selected freely are offered on
Laurea's various campuses. The extent of complementary competence in a Master's degree is 30 credits.

ASSESSMENT OF LEARNING AND COMPETENCE

In the curriculum, the learning outcomes are described as the learner's actions, so that the development of
competence can be assessed with reference to the set goals. Competence is identified as knowledge, skills and
values related competence as well as experiential competence that includes the competence of an individual and a
community.

INTERNATIONAL COMPARABILITY OF THE DEGREE

Competence is at the centre of all activities at Laurea, and we recognize competence in a comprehensive sense.
General working life capabilities specified at the national level have been taken into account in the degree contents.

The level of the degree corresponds with level 7 of the National Qualifications Framework (NQF) and level 7 of the
European Qualifications Framework (EQF).

CURRICULUM DEVELOPMENT

The curriculum is developed by using evaluation, monitoring and feedback data. Changes may occur in the study
units and implementation modes of the modules. The offering of the complementary modules is constantly under
development to match the requirements of the working life and thus the offering may change during the studies.
                                                                  1. year         2. year
Y       CORE COMPETENCE                                                      40             20
A867    DEVELOPMENT OF SERVICE BUSINESS
A9299   Design Thinking                                                      5
A9505   Strategic Development and Management of Service                      5
        Business
A9457   Service Design Process and Methods                                   10
A9506   Co-Creation in Service Design                                        5
A9321   Financial Steering in Service Business                               5
A881    THESIS
A9331   Master´s thesis                                                      10             20
T       COMPLEMENTARY COMPETENCE                                             90
A869    MANAGING EXPERT COMMUNITIES
A9326   Change Management                                                    5
A9385   Human Resources Management in Today's                                5
        Organisations
A9327   Managing Networks                                                    5
A9328   Socially Responsible Management                                      5
A9458   Changing Thought Models in Service Business                          5
A868    RESEARCH AND DEVELOPMENT COMPETENCE
A9322   Action Research and Participatory Methods                            5
A9323   Anticipating Future                                                  5
A9324   Research Communications                                              5
A9325   Impact Research                                                      5
A870    USER-CENTERED SERVICE DESIGN
A9329   Digital in Services                                                  5
A9330   User-Centered Design of Digital Services                             10
A9529   Competence in Service Design                                         5
A9493   Agile Methods in Service Design                                      10
R024    OTHER COMPLEMENTARY COMPETENCE
A9386   Entrepreneurship as a Career                                         5
01544   Research and development projects in real life - how to              5
        get funding?
A9530   Legal Design                                                         5
                                                                            130             20
A867 DEVELOPMENT OF SERVICE BUSINESS, 30 cr


A9299 Design Thinking, 5 cr

The student is able to:
•   classify the principles of design thinking
•   apply design thinking approach and basic tools in innovation processes



A9505 Strategic Development and Management of Service Business, 5 cr

The student is able to:
•   hahmottaa organisaation strategisen johtamisen kokonaisuuden
•   analysoida, verrata ja soveltaa palvelulogiikan periaatteita ja vaikutuksia organisaation toiminnan kehittämisessä
•   tunnistaa, verrata ja arvioida uusia liiketoimintamalleja ja niiden taustoja
•   kehittää oman organisaation toimintaa uusien ajattelu- ja liiketoimintamallien näkökulmasta



A9457 Service Design Process and Methods, 10 cr

The student is able to:
•   soveltaa monipuolisesti palvelumuotoilun menetelmiä
•   viedä läpi palvelun kehittämisprosessin
•   rakentaa palvelukeskeisen liiketoimintamallin



A9506 Co-Creation in Service Design, 5 cr

The student is able to:
•   arvioida yhteiskehittämisen menetelmiä ja työtapoja sekä niiden tarkoituksenmukaisuutta
    palvelumuotoiluprosessin eri vaiheissa
•   ohjata tiedontuottamisen prosessia ja aineiston keräämistä yhteiskehittämisen työpajoissa
•   suunnitella ja toteuttaa itsenäisesti osallistavia työpajoja, analysoida työpajoissa kerätyn aineiston sekä
    raportoida tiedonkeruun tulokset
•   huomioida yhteiskehittämisen eettiset kysymykset



A9321 Financial Steering in Service Business, 5 cr


A881 THESIS, 30 cr


A9331 Master´s thesis, 30 cr


A869 MANAGING EXPERT COMMUNITIES, 15 cr


A9326 Change Management, 5 cr


A9385 Human Resources Management in Today's Organisations, 5 cr
The student is able to:
•   Analysoida erilaisia motivaatioita
•   Arvioida organisaatiokulttuurin merkitystä henkilöstöjohtamisessa
•   Toimia työelämän laadun kehittäjänä



A9327 Managing Networks, 5 cr


A9328 Socially Responsible Management, 5 cr


A9458 Changing Thought Models in Service Business, 5 cr

The student is able to:
•   arvioida liiketoimintamalleja ja niiden taustalla vaikuttavia ajattelumalleja
•   arvioida liiketoiminnan ajattelumallien ilmenemistä käytännössä
•   luoda suunnitelman liiketoiminnan ajattelumallin kehittämiseksi omassa organisaatiossa
•   syntetisoida palveluajattelun eri näkökulmia



A868 RESEARCH AND DEVELOPMENT COMPETENCE, 15 cr


A9322 Action Research and Participatory Methods, 5 cr


A9323 Anticipating Future, 5 cr


A9324 Research Communications , 5 cr


A9325 Impact Research, 5 cr


A870 USER-CENTERED SERVICE DESIGN, 15 cr

Description:
XX


A9329 Digital in Services, 5 cr


A9330 User-Centered Design of Digital Services , 10 cr


A9529 Competence in Service Design, 5 cr

The student is able to:
•   hahmottaa palvelumuotoilun mahdollisuudet oman alansa kehittämistyössä
•   palvelumuotoilun peruskäsitteet, prosessin ja keskeiset menetelmät
•   soveltaa palvelumuotoilun lähestymistapaa ja työkaluja palvelujen kehittämisessä
A9493 Agile Methods in Service Design, 10 cr

The student is able to:
•   suunnitella ja toteuttaa ketterän suunnittelusprintin sekä hahmottaa menetelmän hyödyt
•   käyttää palvelumuotoilun menetelmiä ja työkaluja suunnittelumahdollisuuksien tunnistamiseen ja
    palveluprototyyppien toteuttamiseen
•   hahmotella ja visualisoida vaihtoehtoisia suunnitteluratkaisuja sekä arvioida niitä kriittisesti
•   kehittää suunnitteluratkaisuja käyttäjätiedon pohjalta ketterästi ja iteratiivisesti



R024 OTHER COMPLEMENTARY COMPETENCE, 0 cr

Description:
Other studies which develop professional skills can be offered in this module. Studies completed elsewhere can
always be placed in this module

Learning process:
The competences described in the module can be developed either by participating in study units or working in
projects.

In the projects you participate in the development work of domestic or international businesses and communities
and in project work. The language used in the project can be either Finnish or English. Projects can also focus on
developing the student’s own business. The topic of the project and the competences developed by participating in it
will be clarified when the project is added to the study offer. The scope of the project will be agreed on in each case.
The competences generated in the projects can partly be included in the learning outcomes of some other
module(s) and thus the credits can be divided between several modules.


A9386 Entrepreneurship as a Career, 5 cr

The student is able to:
•   Kehittää omaa liiketoimintaa
•   Analysoida omaa yrittäjyysmieltä ja -rohkeutta



01544 Research and development projects in real life - how to get funding? , 5 cr

The student is able to:
•   opiskelijalla on kokemus hankevalmisteluun liittyvistä prosesseista
•   toimia itsenäisenä hankevalmistelijana


Contents of the study unit:
•  Rahoitusmahdollisuuksien löytäminen
•  Hankesuunnitelman tekeminen
•  Hankkeen budjetointi
•  Miten löytää hankekumppaneita



A9530 Legal Design, 5 cr

The student is able to:
•   syntetisoida oikeudellista osaamista ja käytäntöjä ja palvelumuotoilun menetelmiä uusien ja uudenlaisten
    palvelujen ja muiden ratkaisujen kehittämiseksi
•   kykenee arvioimaan oikeusmuotoilun ratkaisujen arvoa, erityisesti yhteiskunnallista ja liiketaloudellista
    merkitystä