Strategic B-to-B Marketing Management in a Global Context (00314), 20 cr

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 Study unit                            Strategic B-to-B Marketing Management in a Global Context (00314), 20.0
 Implementation                        HBA1121: 2/2011-2012 (02.01.2012 - 22.06.2012)
 Type                                  MANAGING A BUSINESS IN THE GLOBAL MARKETPLACE (104)
 Groups                                Primary: HBA09SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: 15 Maximum: 25
 Enrolment period                      28.11.2011 08:00 - 04.12.2011
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Backlund Ove (Teacher in charge), Matilainen Taru (Other teacher), Tissari Lassi (Other
                                       teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 10 cr
 Implementation class
 Focus areas
 Evaluation at the latest              30.05.2012 Storing of graded material ends.: 31.12.2012
 Exam days                             Re-exams: 05.05.2011, 09.06.2011

 Having completed the study unit the   • plan and execute B-to-B marketing in various business areas and cultural environments
 student is able to
                                       • seek and analyse information on different market areas

                                       • develop customer relations and understand the relationships throughout the supply
                                       chain

                                       • understand the role of network knowledge in business development

                                       • understand the significance of integrated marketing communication and the impact of
                                       culture on communication
 Previous studies
 Learning objectives                   xxx
 Contents                              • managing global business in complex B-to-B environments

                                       • international market entry modes

                                       • implementing research projects in B-to-B markets

                                       • integrated B-to-B marketing communications

                                       • managing business processes

                                       • planning and managing business processes
 Study material                        TitleBusiness marketing management : a strategic view of industrial and organizational
                                       markets / Michael D. Hutt, Thomas W. Speh.

                                       AuthorsHutt, Michael D.


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                                 ISBN0-324-19043-3 (sid.)

                                 Edition8th ed.

                                 TypeOheis

                                 AvailabilityIn Laurea library



                                 Update | Delete



                                 TitleBusiness to business marketing : analysis & practice in a dynamic environment /
                                 Robert P. Vitale, Joseph J. Giglierano.

                                 AuthorsVitale, Robert P.

                                 ISBN0-324-07296-1 (sid.)

                                 TypeTentti

                                 AvailabilityIn Laurea library



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                                 TitleIndustrial marketing strategy / Frederick E. Webster.

                                 AuthorsWebster, Frederick E.

                                 ISBN0-471-11989-X

                                 Edition3rd ed.

                                 TypeTentti

                                 AvailabilityIn Laurea library



                                 Update | Delete



                                 TitleInternational marketing strategy : analysis, development and implementation /
                                 Isobel Doole, Robin Lowe.


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                                         AuthorsDoole, Isobel.

                                         ISBN1-84480-025-3

                                         Edition4th ed.

                                         TypeTentti

                                         AvailabilityIn Laurea library



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 Evaluation criteria and methods         Module 1 (Juhani Kettunen) 40%


                                         - International trading environment/International political and monetary

                                         environment

                                         - Social and cultural considerations in international marketing

                                         - Assignments/exam 50/50


                                         Module 2 (Ove Backlund) 40%


                                         - International B2B marketing management strategy and implementation

                                         - Project report/exam 60/40


                                         Module 3 (Antero Päiviö) 25%


                                         - Future studies

                                         - Relationship marketing

                                         - Assignments/exam 20/80



Learning events
 Date           o'clock/at h       Subject         Content                                        Status            Teachers
                                                   Week 37-39 Introduction, international         tba
                                                   trading environment/political and

                                                   monetary environment (Ove Backlund,
                                                   Juhani Kettunen)


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                                         Week 40 B2B marketing communication
                                         (Andreas Zehetner)

                                         Week 41-42 Int. B2B marketing strat. and
                                         implementation (Ove Backlund)

                                         Week 43 Social and cultural
                                         considerations (Juhani Kettunen)

                                         Week 44 Future studies (Antero Päiviö)

                                         Week 45-46 Relationship marketing
                                         (Antero Päiviö)

                                         Week 47 Workshop (Ove Backlund)

                                         Week 48 No lectures, exam (Juhani
                                         Kettunen)

                                         Week 49-50 Project report presentations
                                         (Ove Backlund)

                                         Week 51 Exam (Ove Backlund/Antero
                                         Päiviö)




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy