Service Marketing and Selling (01037), 5 cr

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Implementation plan Finished



 Study unit                             Service Marketing and Selling (01037), 5.0
 Implementation                         HYA1321: 2/2013-2014 (07.01.2014 - 20.06.2014)
 Type                                   VALUE CREATING COMPETENCES (0318)
 Groups                                 Primary: HYA213SJ Others :
 Involved in the project
 Lecturers
 Number of participants                 Minimum: Maximum:
 Enrolment period                       02.12.2013 08:00 - 08.12.2013
 Main timing for implementation
 Applicabililty                         For exchange students: Yes For elective studies: No Open UAS student:
                                        Yes Suitable for virtual UAS: No

 Teachers                               Kaartti Virpi (Teacher in charge), Aurela Birgit (Other teacher), Martola Anne (Other
                                        teacher)
 Campus                                 Laurea Leppävaara
 Main location for implementation
 Implementation method                  Optima realization/student group, Other method of implementation,
                                        Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                        R&D: 3 cr
 Implementation class
 Focus areas                            Service business
 Evaluation at the latest               21.07.2013 Storing of graded material ends.: 21.06.2014
 Exam days

 Having completed the study unit the
 student is able to
                                        • understand the evolution of services marketing thought

                                        • understand the strategic approach in service marketing

                                        • establish, maintain and develop customer relationships

                                        • conceptualize and sell services
 Previous studies
 Other arrangements                     Contact days 17.1., 7.3. and 9.5. at 9-17.

Learning events
 Date             o'clock/at h    Subject          Content                                         Status        Teachers
 17.01.2014       9-17                             Introduction                                                  Birgit Aurela,
                                                   ●      study unit,                                            Virpi Kaartti
                                                   ●      service marketing,
                                                   ●      service selling
                                                   The Evolution of Marketing Thinking
 07.03.2014       9-17                             Service selling                                               Birgit Aurela,
                                                                                                                 Virpi Kaartti
 09.05.2014       9-17                             Visiting lecturerCase studies                                 Birgit Aurela,
                                                                                                                 Virpi Kaartti




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