Sales and Marketing Communications (01242), 5 cr

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Implementation plan Finished



 Study unit                            Sales and Marketing Communications (01242), 5.0
 Implementation                        MTE1211: 1/2012-2013 (27.08.2012 - 21.12.2012)
 Type                                  COMMUNICATIONS AND TOURISM COMPETENCE (E023)
 Groups                                Primary: MTE10SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      21.05.2012 08:00 - 03.06.2012
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Rinne Tarja (Other teacher)
 Campus                                Laurea Kerava
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D Language: English Virtuality: 1 cr Integration of R&D: 4 cr
 Implementation class
 Focus areas
 Evaluation at the latest              21.01.2013 Storing of graded material ends.: 21.12.2013
 Exam days

 Having completed the study unit the   Students will be able:
 student is able to
                                       - Understand the different types of selling organizations, their roles and responsibilities

                                       - Understand the fundamentals of marketing communications

                                       - Develop own selling skills and use persuasive tactics
 Previous studies




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