Neuromarketing (01453), 5 cr

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Implementation plan Finished



 Study unit                              Neuromarketing (01453), 5.0
 Implementation                          CCA1421: 2/2014-2015 (19.01.2015 - 20.04.2015)
 Type                                    CUSTOMER KNOWLEDGE AS THE DRIVER OF MARKETING (0387)
 Groups                                  Primary: CCA14SY Others :
 Involved in the project
 Lecturers                               Jarmo Heinonen, Kaisa Hytönen, Jyrki Suomala
 Number of participants                  Minimum: Maximum:
 Enrolment period                        01.12.2014 08:00 - 07.12.2014
 Main timing for implementation          On working days during daytime
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: No

 Teachers                                Suomala Jyrki (Teacher in charge), Heinonen Jarmo (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                         0 cr Integration of R&D: 5 cr
 Implementation class                    LbD based on regional RDI project
 Focus areas                             Service business
 Evaluation at the latest                19.05.2015 Storing of graded material ends.: 19.06.2016
 Exam days                               Real: Project will be presented by students on Monday 13.4.

 Having completed the study unit the     The student is able to:
 student is able to
                                         •apply the knowledge of neuroscience to marketing

                                         •analyse marketing problems from the point of view of the brain's rewarding, fear and
                                         social circuitry

 Previous studies

Learning events
 Date               o'clock/at h   Subject        Content                                        Status           Teachers
 19.01.2015         9-11.30 3      Starting.      Starting. Course timetable.Reward areas in     253              Jyrki Suomala
                                   Course         brain. How brain works – principal things
                                   timetable.     about it.
                                   Introduction
 26.01.2015         9-11.30   3    Neuromarketing Cases. NeuroMarketing cases, for expl.         254              Jyrki Suomala
                                   cases          SuperBowl and other samples.
 02.02.2015         9         3    Marketing      Marketing research principles in               254              Jarmo
                    -11.30         research       NeuroMarketing 1. Teamwork and teams.                           Heinonen
                                   principles     (Homework I)
 09.02.2015         9-11.30   3    Methods used   Methods used in Marketing research             253              Jarmo
                                   in Marketing   companies. Cases and examples (for expl.                        Heinonen
                                   research       cluster analysis). What kind of methods
                                   companies      research companies use, when how they
                                                  analyze their customers? Positioning
                                                  (marketing vs market research).
 16.02.2015                        NO CLASS:
                                   Students own
                                   work

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                                                                                                       2/2
Implementation plan Finished



                            (Homework
                            given by
                            Jarmo
                            Heinonen)
 23.02.2015   9-11.30   3   Teamwork       Teamwork: how to use NeuroMarketing       253            Jarmo
                                           comparing previous marketing methods?                    Heinonen
                                           (Homework II)
 02.03.2015   9-11.30   3   NEurmarketing NeuroMarketing and principal marketing     253            Jarmo
                            and marketing researches together. Modelling previous                   Heinonen
                            together       Homework II.
 09.03.2015   9-11.30   3   Principles in  Nielsen NeuroCase. Principles in          253            Jyrki Suomala
                            NeuroMarketing NeuroMarketing, part 1. The description
                            1              of the final task for students.
 16.03.2015   9-11.30   3   Examples       Examples about neuroeconomics studies     253
                            about          (Trust, risk and human decision making)
                            neuroeconomics
                            studies
 23.03.2015   9-11.30   3   Neuromarketing Principles in NeuroMarketing, part 2.     253            Jyrki Suomala
                            principles II
 30.03.2015                 Students own
                            work (Final
                            project)
 06.04.2015                 Students own
                            work (Final
                            project)
 13.04.2015   9-11.30   3   Demo at        The demonstration, how does the           Otakaari 5 l
                            AMI-centre     brain-scanner and fMRI infrastucture      Espoo,
                            about fMRI     work.                                     AMI-centre
 20.04.2015   9-11.30   3   Eastern
                            holiday
 27.04.2015   8.30 -    4   Final projects Each student presents own                 253            Jyrki Suomala
              12.00         presentations  neuromarketing analyse and results to
                            by students    whole class.OBS! TIme 8.30 - 12.00




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy