Customer knowledge (01455), 5 cr

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Implementation plan Finished



 Study unit                            Customer knowledge (01455), 5.0
 Implementation                        CCA1621: 2/2016-2017 (19.01.2017 - 20.04.2017)
 Type                                  CUSTOMER KNOWLEDGE AS THE DRIVER OF MARKETING (0387)
 Groups                                Primary: CCA16SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      28.11.2016 08:00 - 09.12.2016
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Harmoinen Päivi (Teacher in charge), Nisula Janne-Valtteri (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       2 cr Integration of R&D: 1 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           Service business
 Evaluation at the latest              19.05.2017 Storing of graded material ends.: 20.06.2018
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define factors that affect buying behavior
                                       ●      use market reseach as a source of customer knowledge in the international
                                              business environment
 Previous studies




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