Business Online Visibility (01473), 5 cr

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Implementation plan Finished



 Study unit                              Business Online Visibility (01473), 5.0
 Implementation                          CCA1421: 2/2014-2015 (18.05.2015 - 31.07.2015)
 Type                                    TOURISM SERVICE DEVELOPER (A817)
 Groups                                  Primary: CCA14SY Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        16.03.2015 08:00 - 24.04.2015
 Main timing for implementation          According to student's own schedule
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: Yes

 Teachers                                Heinonen Johanna (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation        Virtually
 Implementation method                   Web/virtual Language: English Virtuality: 5 cr Integration of R&D: 5 cr
 Implementation class                    LbD supporting knowledge and skills development
 Focus areas                             Service business
 Evaluation at the latest                31.07.2015 Storing of graded material ends.: 19.06.2016
 Exam days                               Real: Ei tenttiä

 Having completed the study unit the     Managing online visibility and presence with interesting and engaging contents is one of
 student is able to                      the major issues in digital marketing. During this course we study different aspects of
                                         this and students learn to produce, publish and manage online content from the business
                                         perspective and understand the importance of stories, product information, multimedia
                                         content, and other online content in creating an online presence for a tourism business.
                                         After successful completion of the course the student
                                         ●      knows different methods to do pre-research of social media visibility, target
                                                groups etc.
                                         ●      can use keywords in effective marketing and social media contents
                                         ●      is able create a paid campaign in internet and social media
                                         ●      analyzes the success of social media efforts and gives grounded solutions based
                                                on them
                                         ●      manages social media channels and contents in co-operation with customers
 Previous studies

Learning events
 Date               o'clock/at h   Subject         Content                                         Status         Teachers
 24.05.2015         20:00          Preplan         Presentation or real life case and its online
                                                   visibility
 07.06.2015         20:00          A1:             Customer profile, consumer behavior,
                                   Background      channel analysis
 21.06.2015         20:00          A2: Content     Text, images, videos, keywords, urls, tags,
                                   management      meta information etc.
 05.07.2015         20:00          A2 -b:          Text, images, videos, keywords, urls, tags,
                                   Content         meta information etc.Organic and paid
                                   management      contacts
                                   and
                                   advertising
 12.07.2015         20:00          A4:             Google Analytics, FB insights etc.
                                   Follow-up

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
                                                                                           2/2
Implementation plan Finished



                           and
                           measurement
 26.07.2015                Revised           Revised online visibility plan based on the
                           online            points presented earlier on the course
                           visibility plan
 29.07.2015   20:00        Post-task         Conclusions and feedback as well as test
                                             yourself




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy