Business Online Visibility (01473), 5 cr

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 Opintojakso                       Business Online Visibility (01473), 5.0
 Toteutus                          TOE1521: 2/2015-2016 (18.05.2016 - 31.07.2016)
 Tyyppi                            MUU TÄYDENTÄVÄ OSAAMINEN (R020)
 Ryhmät                            Ensisijainen: TOE15SY Muut:
 Projektissa mukana
 Luennoitsijat
 Osallistujamäärät                 Minimi: 20 Maksimi: 40
 Ilmoittautumisaika                14.03.2016 08:00 - 27.04.2016
 Pääsääntöinen toteutusajankohta   Projektin aikataulun mukaan
 Soveltuvuus                       Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk:
                                   Kyllä Soveltuu virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Heinonen Johanna (Vastuuopettaja)
 Kampus                            Laurea Kerava
 Pääsääntöinen toteutuspaikka      Virtuaalisesti
 Toteutustapa                      Verkko/virtuaali Kieli: englanti Virtuaalisuus: 5 op T&k-integraatio: 3 op
 Toteutusluokka                    Tieto- ja taitoperustaa vahvistava, LbD
 Painoalat                         Palveluliiketoiminta
 Arviointi viimeistään             23.07.2016 Suoritusmateriaalin arkistointi päättyy: 23.06.2017
 Tenttipäivät

 Opintojakson suoritettuaan        Managing online visibility and presence with interesting and engaging contents is one of
 opiskelija osaa                   the major issues in digital marketing. During this course we study different aspects of
                                   this and students learn to produce, publish and manage online content from the business
                                   perspective and understand the importance of stories, product information, multimedia
                                   content, and other online content in creating an online presence for a tourism business.
                                   After successful completion of the course the student
                                   ●      knows different methods to do pre-research of social media visibility, target
                                          groups etc.
                                   ●      can use keywords in effective marketing and social media contents
                                   ●      is able create a paid campaign in internet and social media
                                   ●      analyzes the success of social media efforts and gives grounded solutions based
                                          on them
                                   ●      manages social media channels and contents in co-operation with customers
 Edeltävät opinnot
 Edeltävät opinnot, lisätietoja    Basic knowledge of online marketing is preferrable
 Osaamistavoitteet                 Managing online visibility and presence with interesting and engaging contents is one of
                                   the major issues in digital marketing.During this course we study different aspects of
                                   this and students learn to produce, publish and manage online content from the business
                                   perspective and understand the importance of stories, product information, multimedia
                                   content, and other online content in creating an online presence for a tourism business. A
                                   studdent will be able to create an online visibility planor campaign for A REAL
                                   COMPANY that s/he finds her/himself and CONTACTS IT!After successful
                                   completion of the course the student

                                   - knows different methods to do pre-research of social media visibility, target groups etc.

                                   - can use keywords in effective marketing and social media contents

                                   - is able create a paid campaign in internet and social media



SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy
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TOTEUTUSSUUNNITELMA Valmis



                                 - analyzes the success of social media efforts and gives grounded solutions based on
                                 them

                                 - manages social media channels and contents in co-operation with customers
 Keskeinen sisältö               During the course the student will create his/her own multi-channeled social media mix
                                 based on the pre-research for A REAL COMPANY that s/he finds her/himself before
                                 course start.S/he uses keywords effectively and skillfully as well as knows how to boost
                                 his/her social media presence with paid campaigns.S/he also follows up and measures
                                 his/her efforts in different ways and makes further decisions based on them.The
                                 elements that are covered during the course are

                                 - Multi-channel management in internet

                                 - Target group and content analysis (e.g. Google consumer)

                                 - Content management online

                                 - Advertising in internet (Facebook adverts, Google Adwords etc.)

                                 - Follow-up and measurement (Google Analytics etc)

                                 - Organic and paid search engine optimization (SEO)
 Oppimateriaali                  Any reliable and up-to-date book, article, specialist interview or internet source is
                                 suitable.A range of literature, articles and internet links are introduced by the teacher in
                                 order to help students find the proper sources.
 Ohjaus ja viestintä             Submission of tasks and personal consultation online every second week by the teacher.
                                 Once students have given comments to each other, teacher concludes the discussions
                                 and answers the questions online.Instructions on the platform to guide you throught the
                                 course.If something is unclear or a student wants to ask something or has problems,
                                 please contact the teacher by email.
 Arviointikriteerit ja           The student must pass each course part in order to get a grade.
 arviointimenetelmät
                                 - Exercises 30 %

                                 - Giving comments to the others (amount of comments as well as quality of comments)
                                 and overall participation 20 %

                                 - Online visibility plan/campaign 30 %

                                 - Conclusions and feedback incl. test yourself 20 %

 Käytettävät T&K menetelmät      The course concentrates more on each students own case than general teaching, so it
                                 more of a consultative course. Beginning is the real life case (own or made for some
                                 company) which is thenelaborated and perfected during the course with the help of
                                 comments of the others as well as teachers advice.
 Muut toteutusjärjestelyt        100 % online course in OpenMoodle of Lappi UAS
                                 https://openmoodle.eoppimispalvelut.fi/course/view.php?id=133Software for detecting
                                 plagiarism is used when returning assignmentsLate assignments are assessed according
                                 to the schedule the teacher/teachers have given. Late returns affect negatively the
                                 assessment of the assignmentNOTE! You must find a REAL COMPANY for the course
                                 and CONTACT IT. You shall analyse the current situation of the company and then plan
                                 the improvements or renewals for the company during the course.


SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy