Content Marketing (01517), 5 cr

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Implementation plan Finished



 Study unit                            Content Marketing (01517), 5.0
 Implementation                        CCE1611: 2/2016-2017 (09.01.2017 - 26.02.2017)
 Type                                  DIGITAL BUSINESS CLOUD (E267)
 Groups                                Primary: CCE16SY Others :
 Involved in the project
 Lecturers                             Lipasti Eija, Marstio Tuija, Mononen Asko
 Number of participants                Minimum: Maximum:
 Enrolment period                      28.11.2016 08:00 - 15.12.2016
 Main timing for implementation        According to student's own schedule
 Applicabililty                        For exchange students: No For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Lipasti Eija (Teacher in charge), Marstio Tuija (Other teacher), Mononen Asko (Other
                                       teacher)
 Campus                                Laurea Tikkurila
 Main location for implementation      Virtually
 Implementation method                 Web/virtual Language: English Virtuality: 5 cr Integration of R&D: 3 cr
 Implementation class                  LbD based on entrepreneurship
 Focus areas                           Technological competence and entrepreneurship (FUAS)
 Evaluation at the latest              26.03.2017 Storing of graded material ends.: 26.02.2018
 Exam days

 Having completed the study unit the   After taking the course the student:
 student is able to                    ●      can analyze and elaborate on the impact of digitalization on marketing now and
                                              in the future
                                       ●      has a broad perspective to the consumer trends and their reflection on the digital
                                              marketing today
                                       ●      is able to elaborate a content strategy plan based on target group needs and
                                              interests analysis
                                       ●      is able to create attractive, usable and engaging content
                                       ●      isable to measure and analyze webpage conversion rates and to optimize
                                              findability using SEO and SEM
                                       ●      has elaborated a plan for your professional development to become a digital
                                              marketing professional
                                       ●
 Previous studies




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