Creating Innovation through Service Design (A0132), 10 cr

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 Study unit                             Creating Innovation through Service Design (A0132), 10.0
 Implementation                         MFA1412: 1/2014-2015 (25.08.2014 - 23.12.2014)
 Type                                   DEEPENING PROFESSIONAL COMPETENCE (A023)
 Groups                                 Primary: MFA12SN Others : HBA12SN , HCA12SN , NIA12SN , NTA12SN ,
                                        NTA13KN
 Involved in the project
 Lecturers
 Number of participants                 Minimum: Maximum:
 Enrolment period                       19.05.2014 08:00 - 02.06.2014
 Main timing for implementation         On working days during daytime
 Applicabililty                         For exchange students: Yes For elective studies: Yes Open UAS student:
                                        No Suitable for virtual UAS: Yes

 Teachers                               Lybäck Henry (Teacher in charge), Ligthart Ruusa (Other teacher), Matvejeff Pekka
                                        (Other teacher), Nieminen Susanna (Other teacher), Tossavainen Päivi (Other teacher)
 Campus                                 Laurea Leppävaara
 Main location for implementation
 Implementation method                  Optima realization/student group, Other method of implementation,
                                        Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 8 cr
 Implementation class                   LbD based on regional RDI project
 Focus areas
 Evaluation at the latest               21.01.2014 Storing of graded material ends.: 21.03.2015
 Exam days

 Having completed the study unit the    • carry out an innovation project applying the newest existing knowledge and service
 student is able to                     innovation and design methods

                                        • carry out creative problem solving and development of working methods

                                        • know the prerequisites for profitable and customer-oriented operations

                                        • work in a diversified project




 Previous studies                       Developing ICT Systems or equivalent knowledge.
 Previous studies, more information     120 cr
 Study material                         Miettinen, S. & Koivisto, M. (toim.) (2009). Designing Services with Innovative
                                        Methods. Moritz, S. (2005). Service Design. A practical access to an evolving field
                                        (http://stefan-moritz.com/welcome/Service_Design_files/Practical%20Access%20to%20Service%
                                        The future of service business innovations. Tekes 2010
 Tutoring and communication             Optima

Learning events
 Date             o'clock/at h    Subject          Content                                      Status             Teachers
 08.09.2014       09-15           Introduction     Getting to know each othersUnderstand
                                  to course and    the course structure and objectivesGetting
                                  timetable        to know team membersGetting tasks for
                                                   next week



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 15.09.2014   9-14.30      One-site visit   Learning the company environment and           Haltia
                           to Haltia        project context
 22.09.2014   9-15         Preparing and    Understand Service Design and the SD
                           organizing the   process
                           project
                                            Creating teams' service design processes
                                            according to own project
                                            casesAssignments: 1) Teams start making
                                            own reports with at least following
                                            sections: Haltia as a company, product and
                                            services. Background of the case. Team's
                                            own topic. Overview of service design and
                                            the service design process. Using Laurea's
                                            reporting format. Save first draft in
                                            Optima until next Monday.2) Teams study
                                            for next week the different methods that
                                            will be used in the
                                            Understanding/Thinking phases (you can
                                            start using the methods if you like). If you
                                            need information from Haltia, the team's
                                            project manager can directly email Petra
                                            Niskanen (Haltia).

 29.09.2014   09-15        Guidance and     Team work to create own customer
                           team work        journeys, service blueprints, and customer
                                            profiles (personas).Each team should have
                                            a first draft ready during the day.
 06.10.2014   09-11        Theory and       Review progress with Teachers (make a
                           team work        timetable for students)Review questions to
                                            be made to Petra Niskanen.Team work to
                                            continue making report, customer
                                            journeys, service blueprints, and trainee
                                            profiles (personanas).
 13.10.2014   09-15        Guidance and     Teacher guided idea generation
                           team work        session.Teams generate own ideas for the
                                            service concepts being developed
 20.10.2014   09-15        Guidance and     Teams self-evaluation and creation of
                           Team work        teams project check list, first version

                                            Review progress with teacher and also
                                            review material for 03/Nov

 27.10.2014   9-16         Team             Independent team work advance with
                           working          project report and rehearsal presentation.
 03.11.2014   09-15        Visualization    Guest lecturer Heidi Uppa
                           (Heidi Uppa)
 10.11.2014   09-15        Theory and       Theory: SWOT                                            Susanna
                           team work                                                                Nieminen,
                                            Teams under guidance of teacher prepare                 Päivi
                                            a SWOT chart about own solutions being                  Tossavainen
                                            developed



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                                          Teacher explains requirements for next
                                          week's face-to-face meetings

                                          Independent team work to continue with
                                          own cases

 17.11.2014   09-15        Guidance and   Face-to-face meeting at Beat Corner 1
                           team work      (161A) to cover following agenda:

                                          - By using the projector, the team presents
                                          and describes own reports to teachers:
                                          report structure, theory, teams own SD
                                          process, outcomes of each applied SD
                                          method.

                                          - Teachers' feedback

                                          Meeting times:

                                          0800-0845: Team 1

                                          0845-0930: Team 2

                                          0930-1015: Team 3

                                          1015-1100: Team 4

                                          1100-1145: Team 5

 24.11.2014   9-15         Team work      Independent team work to advance with
                                          project report and rehearsal presentation
 01.12.2014   09-15        Guidance and   Face-to-face meeting at Beat Corner 1
                           presentation   (161 A) to cover following agenda:
                           rehearsals
                                          - rehearsal of customer presentation to
                                          teachers (max 15 minutes)

                                          - review of team's final report and other
                                          material with teachers

                                          - teachers give self-evaluation and
                                          peer-to-peer evaluation forms to students

                                          -Provides peer evaluation team members
                                          and functionality with comments in
                                          numerical estimate of 1-5

                                          - Students provide feedback on the A0132
                                          course (room 204)

                                          Meeting times:



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                                          0800-0845: Team 5

                                          0845-0930: Team 4

                                          0930-1015: Team 3

                                          1015-1100: Team 2

                                          1100-1145: Team 1

 08.12.2014   09-15        Presentation   Teams deliver completed self-evaluation   Laurea
                           to customer    and peer-to-peer evaluation forms to      Leppävaara
                                          teachers                                  234

                                          Teams' final presentation to customer

                                          Teams uopload final reports to Optima
                                          NOTE!(Deadline,Thursday 04.12 23:59)

                                          Discussing feedback provided by A0132
                                          students and closure of course




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