Customer-oriented Marketing (A0145), 10 cr

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Implementation plan Finished



 Study unit                               Customer-oriented Marketing (A0145), 10.0
 Implementation                           HBA1012: 1/2010-2011 (30.08.2010 - 20.12.2010)
 Type                                     INITIATION OF PROFESSIONAL GROWTH (A025)
 Groups                                   Primary: HBA10SN Others :
 Involved in the project
 Lecturers
 Number of participants                   Minimum: Maximum:
 Enrolment period                         -
 Main timing for implementation
 Applicabililty                           For exchange students: Yes For elective studies: No Open UAS student:
                                          No Suitable for virtual UAS: No

 Teachers                                 Fischer Pirjo (Teacher in charge), Pirttineva Maarit (Other teacher)
 Campus                                   Laurea Leppävaara
 Main location for implementation
 Implementation method                    Optima realization/student group, Other method of implementation,
                                          Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 4 cr
 Implementation class
 Focus areas
 Evaluation at the latest                 20.01.2011 Storing of graded material ends.: 20.12.2011
 Exam days                                Real: 11.10.2010 Re-exams: 09.12.2010, 20.01.2011

 Having completed the study unit the      ●         create value for customers by understanding their buying behaviour
 student is able to                       ●         analyse and develop a customer-oriented marketing mix
                                          ●         operate in multicultural teams
                                          ●         carry out a small research project with the help of basic quantitative and some
                                                    qualitative methods
 Previous studies
 Contents                                 Marketing of servicesCustomer knowledgeKey marketing methods (5 P’s to 5
                                          C´s)Overview of research processBasics of qualitative researchIntercultural
                                          communication and team work in LbD
 Study material                           Kotler, Keller, Brady, Goodman, Hansen, Marketing management, 2009, European
                                          Edition
 Tutoring and communication               All communication in the study unit is done through the Optima workspace.Guidance
                                          will be provided through workshops, team meetings and on demand.
 Evaluation criteria and methods          50% exams and participation in the lectures, 50% project work
 Project (name)                           Customer-oriented research project in collaboration with the Sello library.
 Work strain

Learning events
 Date               o'clock/at h   Subject             Content                                        Status            Teachers
                    12.30-15.453   Marketinig
                    9.00-11.302    Marketing
                    12.30-15.453   Cross-cultural
                                   competence
                    12.30-15.45
                              3    Cross-cultural
                                   competence
                    9.00-11.302    Project
                                   management
                    12.30-15.45
                              3    Marketing


SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
                                                    2/2
Implementation plan Finished



              9.00-11.302   Marketing
              9.00-11.302   Research
              12.30-15.45
                        3   Cross-cultural
                            competence
              9.00-11.302   Research
              12.30-15.45
                        3   Marketing
                            EXAM
              9.00-11.302   Marketing
                            SELLO
                            LIBRARY
              9.00-11.302   Marketing
              12.30-15.45
                        3   Marketing
              9.00-11.302   Marketing
              9.00-11.302   Research
              9.00-11.302   Research
              9.00-11.302   Research
              9.00-11.302   Research
              12.30-15.45
                        3   Marketing
              9.00-11.302   Research
              12.30-15.45
                        3   Research
              9.00-11.302   Research
              12.30-15.45
                        3   Marketing
              9.00-11.302   Research
              9-11.30 2     END
                            SEMINAR




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy