Customer-oriented Marketing (A0145), 10 cr

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Implementation plan Finished



 Study unit                               Customer-oriented Marketing (A0145), 10.0
 Implementation                           HBA1111: 1/2011-2012 (08.09.2011 - 08.12.2011)
 Type                                     INITIATION OF PROFESSIONAL GROWTH (A025)
 Groups                                   Primary: HBA11SN Others :
 Involved in the project
 Lecturers
 Number of participants                   Minimum: Maximum:
 Enrolment period                         23.05.2011 08:00 - 05.06.2011
 Main timing for implementation
 Applicabililty                           For exchange students: Yes For elective studies: No Open UAS student:
                                          No Suitable for virtual UAS: No

 Teachers                                 Fred Minna (Teacher in charge), Chydenius Tarja (Other teacher), Salmi Laura (Other
                                          teacher)
 Campus                                   Laurea Leppävaara
 Main location for implementation
 Implementation method                    Optima realization/student group, Other method of implementation,
                                          Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 4 cr
 Implementation class
 Focus areas
 Evaluation at the latest                 08.01.2012 Storing of graded material ends.: 20.12.2012
 Exam days                                Real: 20.10.2011 Re-exams: 01.12.2011, 19.01.2012

 Having completed the study unit the      ●         create value for customers by understanding their buying behaviour
 student is able to                       ●         analyse and develop a customer-oriented marketing mix
                                          ●         operate in multicultural teams
                                          ●         carry out a small research project with the help of basic quantitative and some
                                                    qualitative methods
 Previous studies
 Contents                                 Marketing of services Customer knowledge Key marketing methods (5 P’s to 5 C´s)
                                          Overview of research process Basics of research methods Intercultural communication
                                          and team work in LbD
 Study material                           Kotler, Keller, Brady, Goodman, Hansen, Marketing management, 2009, European
                                          Edition
 Tutoring and communication               All communication in the study unit is done through the Optima workspace.Guidance
                                          will be provided through workshops, team meetings and on demand.
 Evaluation criteria and methods          50% exams and participation in the lectures, 50% project work
 Project (name)                           Customer-oriented research project in collaboration with the Local Food (Lähiruoka)
                                          project.
 Work strain

Learning events
 Date               o'clock/at h   Subject             Content                                        Status            Teachers
 08.09.2011         9.00-15.00     Marketinig
 15.09.2011         9.00-15.00     Marketing
 22.09.2011         9.00-15.00     Cross-cultural
                                   competence
 29.09.2011         9.00-15.00     Cross-cultural
                                   competence
 06.10.2011         9.00-15.00     Project


SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
                                                    2/2
Implementation plan Finished



                           management
 13.10.2011   9.00-15.00   Marketing
 20.10.2011   9.00-15.00   Marketing
 27.10.2011   9.00-15.00   Research
 03.11.2011   9.00-15.00   Cross-cultural
                           competence
 10.11.2011   9.00-15.00   Research
 17.11.2011   9.00-15.00   Marketing
                           EXAM
 24.11.2011   9.00-15.00   Marketing
                           SELLO
                           LIBRARY
 01.12.2011   9.00-15.00   Marketing
 08.12.2011   9.00-15.00   Marketing




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy