Toteutussuunnitelma
2012
Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Laurea Leppävaara
Ammattikorkeakoulututkintoon johtava koulutus
Implementation plan
2012
Social Sciences, Business and Administration
Laurea Leppävaara
Bachelor's degree programmes
Toteutussuunnitelma · Degree Programme in Business Management, in English (HBA), Laurea Leppävaara · Ryhmä HBA12SN · Lukukausi 1/2012-2013
Customer-oriented Marketing (A0145), 10 op
Implementation plan · Degree Programme in Business Management, in English (HBA), Laurea Leppävaara · Group HBA12SN · Semester 1/2012-2013
Customer-oriented Marketing (A0145), 10 cr
Customer-oriented Marketing (A0145), 10 cr
Implementation plan (PDF), 3 pages
- Implementation
- HBA1211
- Semester
- 1/2012-2013
- Dates
- 30 Aug 2012–13 Dec 2012
- Type
- INITIATION OF PROFESSIONAL GROWTH (A025)
- Group
- HBA12SN
- Campus
- Laurea Leppävaara
- Language of instruction
- English
- Teachers
- Harmoinen Päivi (Teacher in charge), Chydenius Tarja (Other teacher), Cseh Monika (Other teacher), Salmi Laura (Other teacher)
- Status
- Ready
Show text version
1/3
Implementation plan Finished
Study unit Customer-oriented Marketing (A0145), 10.0
Implementation HBA1211: 1/2012-2013 (30.08.2012 - 13.12.2012)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA12SN Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 21.05.2012 08:00 - 03.06.2012
Main timing for implementation
Applicabililty For exchange students: Yes For elective studies: No Open UAS student:
No Suitable for virtual UAS: No
Teachers Harmoinen Päivi (Teacher in charge), Chydenius Tarja (Other teacher), Cseh Monika
(Other teacher), Salmi Laura (Other teacher)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Other method of implementation,
Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
R&D: 0 cr
Implementation class
Focus areas
Evaluation at the latest 13.01.2013 Storing of graded material ends.: 13.12.2013
Exam days Real: 4.10.2012 Re-exams: 08.11.2012, 29.11.2012
Having completed the study unit the ● create value for customers by understanding their buying behaviour
student is able to ● analyse and develop a customer-oriented marketing mix
● operate in multicultural teams
● carry out a small research project with the help of basic quantitative and some
qualitative methods
Previous studies
Other arrangements Study unit face-to-face sessions will be held on Mondays at 9-11:30 and Thursdays at
12:30 - 16:00.
Learning events
Date o'clock/at h Subject Content Status Teachers
30.08.2012 9-10:30 1 Study unit Introduction of study unit tbc Päivi
intro objectives,content and schedule (Päivi, Harmoinen,
Laura, Tarja) Grouping Getting to know Laura Salmi
each others
03.09.2012 9-11:30 2 fddfd xxx tbc Päivi
Harmoinen
06.09.2012 12:30-15:45
3 Marketing tbc Laura Salmi
(Päivi)
10.09.2012 9-11:30 2 Project Introduction of project (Laurea marketing) tbc Päivi
(Laura) Harmoinen
13.09.2012 12:30-15:45
3 Marketing tbc tbc Päivi
(Päivi) Harmoinen,
Laura Salmi
17.09.2012 9-11:30 2 Cross-cultural tbc tbc Päivi
(Tarja) Harmoinen
20.09.2012 12:30-16 3 Marketing tbc tbc Päivi
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
2/3
Implementation plan Finished
(Päivi) Harmoinen,
Laura Salmi
24.09.2012 9-11:30 2 Marketing tbc tbc Päivi
(Päivi) Harmoinen
27.09.2012 12:30-15:45
3 Marketing tbc tbc Päivi
Harmoinen
01.10.2012 9-11:30 2 Marketing tbc tbc Laura Salmi
04.10.2012 12:30-16 3 Exam Exam (marketing) tbc Päivi
/marketing Harmoinen
08.10.2012 9-11:30 2 Research tbc tbc Tarja
project? Chydenius
11.10.2012 12:30-16 3 Research tbc tbc Tarja
project? Chydenius
15.10.2012 9-12:30 2 Independent Small group independent working tbc Laura Salmi
work
18.10.2012 12:30-16 Independent Small group independent working tbc Laura Salmi
work
22.10.2012 9-11:30 2 Tutoring Tutoring - timing for small groups /pairs tbc Päivi
to be confirmed Harmoinen,
Laura Salmi
25.10.2012 12:30-16 3 Tutoring Tutoring - timing for small groups / pairs tbc Tarja
to be confirmed Chydenius
29.10.2012 9-11:30 2 Cross-cultural tbc tbc Päivi
Harmoinen
01.11.2012 12:30-16 Cross-cultural tbc tbc Laura Salmi
05.11.2012 9-11:30 2 Research tbc tbc Laura Salmi
project
08.11.2012 12:30-16 3 Independent Small group / pair independent working tbc Päivi
working Harmoinen,
Laura Salmi
12.11.2012 9-11:30 2 Independent Small group / pair independent working tbc Laura Salmi
working
15.11.2012 12:30-16 3 Tutoring Tutoring sessions tbc Päivi
Harmoinen,
Laura Salmi
19.11.2012 9-11:30 2 Tutoring Tutoring sessions tbc Päivi
Harmoinen,
Laura Salmi
22.11.2012 12:30-16 3 ? tbc tbc Päivi
Harmoinen,
Laura Salmi
26.11.2012 9-11:30 2 ? ? tbc Päivi
Harmoinen,
Laura Salmi
29.11.2012 12:30-16 3 ? ? tbc Päivi
Harmoinen,
Laura Salmi
03.12.2012 9-11:30 2 Presentations Small group presentations part I tbc Laura Salmi
10.12.2012 9-11:30 2 Presentations Small group presentations part II tbc Päivi
Harmoinen,
Laura Salmi
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
3/3
Implementation plan Finished
13.12.2012 12:30-16 3 Feedback Feedback discussion tbc Tarja
discussion Chydenius,
Päivi
Harmoinen,
Laura Salmi
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy