Commercialisation of Products and Services (A0150), 5 cr

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 Study unit                            Commercialisation of Products and Services (A0150), 5.0
 Implementation                        HBA1021: 2/2010-2011 (03.01.2011 - 20.06.2011)
 Type                                  INITIATION OF PROFESSIONAL GROWTH (A025)
 Groups                                Primary: HBA10SN Others :
 Involved in the project
 Lecturers                             Kati Tawast, Jukka Linna
 Number of participants                Minimum: Maximum:
 Enrolment period                      29.11.2010 08:00 - 05.12.2010
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Tawast Kati (Teacher in charge), Linna Jukka (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D Language: English Virtuality: 0 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas
 Evaluation at the latest              31.05.2010 Storing of graded material ends.: 31.12.2011
 Exam days

 Having completed the study unit the   ●      plan the commercialisation of products and services
 student is able to                    ●      understand the importance of customer oriented marketing operations

 Previous studies
 Previous studies, more information    Customer oriented marketing A0145.
 Learning objectives
 Study material                        Kotler, P., Keller, K., Brady, M., Goodman, M. & Hansen, T. 2009. Marketing
                                       Management. Rotolito Lombarda: Pearson Education Limited
 Tutoring and communication            Tutoring and communication via Optima.
 Evaluation criteria and methods       EXCELLENTgrade 5Students are able to:        • Apply professional concepts
                                       expertly.• Comply with occupational safety instructions responsibly and independently.

                                       • Justify activities using research knowledge.

                                       • Work independently and take initiatives in line with objectives. Operations are often
                                       flexible, systematic, development-oriented, creative and active.

                                       • Select the appropriate techniques and models for activities, and justify the choices.

                                       • Act in customer-oriented ways and according to the situation.

                                       • Promote group activities.

                                       • Able to critically apply ethical principles in the subject field in one's conduct and
                                       tasks.

                                       GOODgrade 3Students are able to:          • Apply professional concepts systematically.

                                       • Apply occupational safety instructions in their activities.

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished




                                 • Justify, compare and analyse their activities using general guidelines.

                                 • Able to cope independently in different tasks in each operating environment.

                                 • Apply acquired techniques and models diversely.

                                 • Act professionally in customer situations.

                                 • Work in a group in line with objectives.

                                 • Justify their activities in accordance with ethical principles.

                                 SATISFACTORYgrade 1Students are able to:

                                 • Apply most important/individual and appropriate professional concepts, and indicate
                                 their familiarity with the knowledge base.

                                 • Act safely, although activities are often schematic/ experimental/ fumbling/
                                 self-involved.

                                 • Comply with rules and intructions, and justify their activities using provided
                                 instructions.

                                 • Act appropriately under guidance.

                                 • Use acquired techniques and models.

                                 • Take customers into account in their actions.

                                 • Act as group members.

                                 • Act in accordance with ethical principles.



 Work strain
 Other arrangements              Starting in week 2 2011.




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy