Commercialisation of Products and Services (A0150), 5 cr

Implementation: HBA1022
Semester: 2/2010-2011
Dates: 3 Jan 2011–20 Jun 2011
Type: INITIATION OF PROFESSIONAL GROWTH (A025)
Group: HBA10SN
Campus: Laurea Leppävaara
Language of instruction: English
Teachers: Tawast Kati (Teacher in charge), Linna Jukka (Other teacher)
Lecturers: Kati Tawast, Jukka Linna
Status: Ready

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Implementation plan Finished

Study unit Commercialisation of Products and Services (A0150), 5.0
Implementation HBA1022: 2/2010-2011 (03.01.2011 - 20.06.2011)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA10SN Others :
Involved in the project
Lecturers Kati Tawast, Jukka Linna
Number of participants Minimum: Maximum:
Enrolment period 29.11.2010 08:00 - 05.12.2010
Main timing for implementation
Applicabililty For exchange students: Yes For elective studies: No Open UAS student:
No Suitable for virtual UAS: No

Teachers Tawast Kati (Teacher in charge), Linna Jukka (Other teacher)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Other method of implementation,
Project/venture/R&D Language: English Virtuality: 0 cr Integration of R&D: 5 cr
Implementation class
Focus areas
Evaluation at the latest 20.07.2011 Storing of graded material ends.: 20.06.2012
Exam days

Having completed the study unit the ● plan the commercialisation of products and services
student is able to ● understand the importance of customer oriented marketing operations

Previous studies
Study material Kotler, P., Keller, K., Brady, M., Goodman, M. & Hansen, T. 2009. Marketing
Management. Rotolito Lombarda: Pearson Education Limited
Tutoring and communication Tutoring and communication via Optima.
Evaluation criteria and methods EXCELLENTgrade 5Students are able to: • Apply professional concepts
expertly.• Comply with occupational safety instructions responsibly and independently.

• Justify activities using research knowledge.

• Work independently and take initiatives in line with objectives. Operations are often
flexible, systematic, development-oriented, creative and active.

• Select the appropriate techniques and models for activities, and justify the choices.

• Act in customer-oriented ways and according to the situation.

• Promote group activities.

• Able to critically apply ethical principles in the subject field in one's conduct and
tasks.

GOODgrade 3Students are able to: • Apply professional concepts systematically.

• Apply occupational safety instructions in their activities.

• Justify, compare and analyse their activities using general guidelines.

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished

• Able to cope independently in different tasks in each operating environment.

• Apply acquired techniques and models diversely.

• Act professionally in customer situations.

• Work in a group in line with objectives.

• Justify their activities in accordance with ethical principles.

SATISFACTORYgrade 1Students are able to:

• Apply most important/individual and appropriate professional concepts, and indicate
their familiarity with the knowledge base.

• Act safely, although activities are often schematic/ experimental/ fumbling/
self-involved.

• Comply with rules and intructions, and justify their activities using provided
instructions.

• Act appropriately under guidance.

• Use acquired techniques and models.

• Take customers into account in their actions.

• Act as group members.

• Act in accordance with ethical principles.

Other arrangements Starting in week 2 2011.