Strategic B-to-B Marketing Management (A0154), 10 cr

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Implementation plan Finished



 Study unit                               Strategic B-to-B Marketing Management (A0154), 10.0
 Implementation                           HBA1321: 2/2013-2014 (27.01.2014 - 19.05.2014)
 Type                                     DEVELOPMENT OF CORE COMPETENCES IN THE FIELD (A026)
 Groups                                   Primary: HBA12SN Others :
 Involved in the project
 Lecturers
 Number of participants                   Minimum: Maximum:
 Enrolment period                         02.12.2013 08:00 - 08.12.2013
 Main timing for implementation
 Applicabililty                           For exchange students: Yes For elective studies: No Open UAS student:
                                          No Suitable for virtual UAS: Yes

 Teachers                                 Backlund Ove (Teacher in charge), Tawast Kati (Other teacher)
 Campus                                   Laurea Leppävaara
 Main location for implementation
 Implementation method                    Optima realization/student group, Other method of implementation,
                                          Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                          R&D: 5 cr
 Implementation class
 Focus areas                              Service business
 Evaluation at the latest                 22.07.2012 Storing of graded material ends.: 22.06.2014
 Exam days                                Re-exams: 22.05.2014, 10.06.2014

 Having completed the study unit the      ●         Seek and analyse information on different international trading, political,
 student is able to                                 monetary and cultural environments
                                          ●         Determine appropriate research approaches for B-to-B markets
                                          ●         Plan and execute business in complex B-to-B environments and throughout the
                                                    supply chain
                                          ●         Develop control tools for the strategy
 Previous studies

Learning events
 Date               o'clock/at h   Subject             Content                                    Status           Teachers
 03.03.2014         9-11.30        Marketing
                                   managment,
                                   project
                                   instructions
                                   OB
 06.03.2014         12.30-15       Visiting
                                   lecturer Mika
                                   Alatonen
                                   Norpe
 10.03.2014         09-11.30       Visiting
                                   lecturer
                                   Susanne
                                   Ranta-Kiiski
                                   Novita
 13.03.2014         12.30-15       Independent
                                   working,
                                   Tutoring OB,
                                   please contact

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
                                                    2/2
Implementation plan Finished



 17.03.2014   9-11.30      Marketing
                           management
                           OB
 20.03.2014                Independent
                           working
 24.03.2014   9-11.30      Marketing
                           management
                           OB
 27.03.2014                Independent
                           working
 31.03.2014                Independent
                           working
 03.04.2014                Independent
                           working
 07.04.2014                International
                           week, various
                           lectures
 10.04.2014                International
                           week, various
                           classes
 14.04.2014   10-11.30     Project report
                           presentations
                           OB
 17.04.2014                Project report
                           presentations
 21.04.2014                Easter, no
                           class
 24.04.2014   12.30-15     Project report
                           presentations
                           OB
 28.04.2014   9-11.30      Project report
                           presentations
                           OB




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy