Strategic B-to-B Marketing Management (A0154), 10 cr

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Implementation plan Finished



 Study unit                            Strategic B-to-B Marketing Management (A0154), 10.0
 Implementation                        HBA1421: 2/2014-2015 (07.01.2015 - 30.04.2015)
 Type                                  DEVELOPMENT OF CORE COMPETENCES IN THE FIELD (A026)
 Groups                                Primary: HBA13SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      01.12.2014 08:00 - 07.12.2014
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Backlund Ove (Teacher in charge), Siuruainen Riikka (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Project/venture/R&D, Web/virtual Language:
                                       English Virtuality: 2 cr Integration of R&D: 6 cr
 Implementation class
 Focus areas
 Evaluation at the latest              30.05.2015 Storing of graded material ends.: 20.06.2016
 Exam days

 Having completed the study unit the   ●     Seek and analyse information on different international trading, political,
 student is able to                          monetary and cultural environments
                                       ●     Determine appropriate research approaches for B-to-B markets
                                       ●     Plan and execute business in complex B-to-B environments and throughout the
                                             supply chain
                                       ●     Develop control tools for the strategy
 Previous studies




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