Market Entry Modes (A0157), 5 cr

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Implementation plan Finished



 Study unit                            Market Entry Modes (A0157), 5.0
 Implementation                        HBA1211: 1/2012-2013 (27.08.2012 - 21.12.2012)
 Type                                  DEEPENING PROFESSIONAL COMPETENCE (A027)
 Groups                                Primary: HBA10SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      21.05.2012 08:00 - 03.06.2012
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Backlund Ove (Other teacher), Pirttineva Maarit (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                       R&D: 2 cr
 Implementation class
 Focus areas
 Evaluation at the latest              21.01.2013 Storing of graded material ends.: 21.12.2013
 Exam days                             Re-exams: 17.01.2013, 21.02.2013, 21.03.2013

 Having completed the study unit the   ●     Identify alternative market entry methods available to firms seeking new country
 student is able to                          markets
                                       ●     Compare the different levels of risk, involvement and control of the various
                                             methods
                                       ●     Understand the criteria for selecting between the entry options
                                       ●     Determine the critical business management and HRM aspects when executing
                                             international operations through the different entry methods

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