Market Entry Modes (A0157), 5 cr

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Implementation plan Finished



 Study unit                               Market Entry Modes (A0157), 5.0
 Implementation                           HBA1411: 1/2014-2015 (05.09.2014 - 05.12.2014)
 Type                                     DEEPENING PROFESSIONAL COMPETENCE (A027)
 Groups                                   Primary: HBA12SN Others :
 Involved in the project
 Lecturers                                Fia Cuerten
 Number of participants                   Minimum: Maximum:
 Enrolment period                         19.05.2014 08:00 - 02.06.2014
 Main timing for implementation           According to a schedule agreed by the parties
 Applicabililty                           For exchange students: Yes For elective studies: No Open UAS student:
                                          Yes Suitable for virtual UAS: No

 Teachers                                 Pirttineva Maarit (Teacher in charge), Aldrete Milton (Other teacher)
 Campus                                   Laurea Leppävaara
 Main location for implementation         At the campus
 Implementation method                    Optima realization/student group, Other method of implementation Language:
                                          English Virtuality: 0 cr Integration of R&D: 0 cr
 Implementation class
 Focus areas
 Evaluation at the latest                 05.01.2015 Storing of graded material ends.: 20.12.2015
 Exam days                                Real: 28.11.2014 Re-exams: 22.01.2015, 12.02.2015

 Having completed the study unit the      ●      Identify alternative market entry methods available to firms seeking new country
 student is able to                              markets
                                          ●      Compare the different levels of risk, involvement and control of the various
                                                 methods
                                          ●      Understand the criteria for selecting between the entry options
                                          ●      Determine the critical business management and HRM aspects when executing
                                                 international operations through the different entry methods

 Previous studies
 Study material                           Lecture material Svend Hollensen: Global Marketing - A Decision Oriented Approach.
                                          Prentice Hall.
 Evaluation criteria and methods          Team presentation 40 % of the final gradeTeam opposing assignment 20% of the final
                                          gradeExam 40% of the final gradeAll above parts have to be successfully
                                          completed.NB Absence from the sessions by the visiting lecturers lowers the final
                                          grade by 0.5.

Learning events
 Date               o'clock/at h   Subject            Content                                     Status           Teachers
 05.09.2014         12.30-14       Introduction,
                                   Initiation of
                                   Internationalization/Pirttineva
 08.09.2014         12.30-15       No meeting
 12.09.2014         12.30-14       Initiation of
                                   Internalization,
                                   Political and
                                   Economic
                                   Environment/Pirttineva
 15.09.2014         12.30-15       Political and
                                   Economic

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



                           Env.,
                           Sociocultural
                           Env./
                           Pirttineva
 19.09.2014   12.30-14     Political and
                           Economic
                           Env.,
                           Sociocultural
                           Env./
                           Pirttineva
 22.09.2014   12.30-15     NO
                           MEETING
 29.09.2014   12.30-15     Internationalization
                           Theories/Aldrete
 03.10.2014   12.30-14     Internationalization
                           Theories/Aldrete
 06.10.2014   12.30-15     Market Entry
                           Strategies/Aldrete
 13.10.2014   12.30-15     Market Entry
                           Strategies/Aldrete
 20.10.2014   12.30-15     No meeting
 24.10.2014   8.30-11.30   Nigeria
                           seminar
 27.10.2014   12.30-15     Working on
                           team
                           assignment
 31.10.2014   12.30-14     Working on
                           Team
                           assignment
 03.11.2014   12.30-15     CANCELLED
 07.11.2014   12.30-14     CANCELLED
 10.11.2014   12.30-15     Visiting
                           lecturer Fia
                           Cuerten/Neu-Ulm
                           University of
                           Applied
                           Sciences,
                           Germany
 14.11.2014   12.30-14     Visiting
                           lecturer Fia
                           Cuerten/Neu-Ulm
                           University of
                           Applied
                           Sciences,
                           Germany
 17.11.2014   12.30-15     Team
                           presentations+opposing
 24.11.2014   12.30-15     Team
                           presentations+opposing
 28.11.2014   12.30-14     Exam



SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy