Tourism Marketing (A9182), 5 cr

Implementation: CCA1521
Semester: 2/2015-2016
Dates: 21 Mar 2016–23 Jun 2016
Type: TOURISM SERVICE DEVELOPER (A817)
Group: CCA15SY
Campus: Laurea Leppävaara
Language of instruction: English
Teachers: Heinonen Johanna (Teacher in charge), Salomaa Marjaana (Other teacher)
Status: Ready

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Implementation plan Finished

Study unit Tourism Marketing (A9182), 5.0
Implementation CCA1521: 2/2015-2016 (21.03.2016 - 23.06.2016)
Type TOURISM SERVICE DEVELOPER (A817)
Groups Primary: CCA15SY Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 30.11.2015 08:00 - 07.12.2015
Main timing for implementation According to the project schedule
Applicabililty For exchange students: Yes For elective studies: Yes Open UAS student:
Yes Suitable for virtual UAS: Yes

Teachers Heinonen Johanna (Teacher in charge), Salomaa Marjaana (Other teacher)
Campus Laurea Leppävaara
Main location for implementation At the campus
Implementation method Optima realization/student group, Project/venture/R&D, Web/virtual Language:
English Virtuality: 5 cr Integration of R&D: 5 cr
Implementation class LbD based on local project or development task
Focus areas Service business
Evaluation at the latest 23.07.2016 Storing of graded material ends.: 23.06.2017
Exam days

Having completed the study unit the The student is able to:
student is able to ● analyze the marketing environment of the tourism sector
● plan and design experiential marketing strategies
● apply co-marketing in a digital environment with partners
Previous studies
Previous studies, more information Discovering Tourism Business or other tourism studies recommended
Contents ● marketing and sales strategies in tourism
● marketing planning in tourism
● markets and networks
● marketing mix in tourism (services, pricing, distribution channels, marketing
communication)
● e-marketing
Study material For example:Pike, S. 2008.Destination marketing: an integrated marketing
communication approach. Oxford: Buttenworth-Heinemann.Koza, M., Gnoth, J.,
Andreu, L.L.A. (Eds.) 2010. Advances in tourism destination marketing: managing
networks.Dasgupta, D. 2011. Tourism marketing. Dorling Kinsey: India.
Tsiotsou, R. T. & Goldsmith, R. E. 2012. Strategic Marketing in Tourism Services.
Emerald Group Publishing Limited:UK.

ARTICLES

Woodside, A. G. 2010. Tourism advertising and marketing performance metrics.
Advances in Culture, Tourism and Hospitality Research 09/2010;4. Pages 1-14.

Soteriades, M. 2012. Tourism Destination Marketing: Approaches Improving
Effectiveness and Efficiency. Journal of Hospitality and Tourism, Technology, 2012,
vol:3, iss:2

Molina, A., Gómez, M. and Martín-Consuegra, D. 2010. Tourism marketing information

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished

and destination image management. African Journal of Business Management Vol. 4(5),
pp. 722-728, May 2010OTHER MATERIAL

Basu, A. 2010. Tourism Marketing. URL:
http://www.slideshare.net/Arijitbasu/tourism-marketing-2850672. Published 1.7.2010.
Visited 29.1.2016

Dougherty, T. 2016. Destination and Tourism Market Study. URL:
http://www.stealingshare.com/pages/destination-and-tourism-market-study/. Visited:
29.1.2016.

Johnson, K. 2016. What is Tourism Marketing. URL:
http://smallbusiness.chron.com/tourism-marketing-56473.html. Visited 29.1.2016.

Mulvey, J. 2015. 5 New Tactivs for Your 2016 Tourism Marketing strategy. URL:
http://blog.hootsuite.com/5-tactics-tourism-marketing-strategy/. Published 8.9.2015.
Visited 29.1.2016.

ReportLinker. 2016. Tourism Marketing Reports. URL:
http://www.reportlinker.com/report/best/keywords/Tourism?utm_source=adwords1&utm_medium
Visited 29.1.2016

UNWTO. 2016. Tourism Market Trends UNWTO.URL: http://mkt.unwto.org/. Visited
29.1.2016.
Tutoring and communication Lectures, Eliademy
Evaluation criteria and methods ● Marketing project 50 %
● Theoretical assignments 40 %
● Participation (i.e. discussions on forum as well as dynamic group work in contact
hours) 20 %
Project (name) Suomenlinna in contact version and own project in virtual version
Other arrangements Please note that MATKA Nordic Travel Fair on Friday January 22nd is mandatory for
students attending lectures (not for virtual course). More info later by email.

Learning events
Date o'clock/at h Subject Content Status Teachers
22.01.2016 Please note that MATKA Nordic Travel
Fair on Friday January 22nd is mandatory
for students attending lectures (not for
virtual course). More info later by email.
23.03.2016 Contact hours start in Leppävaara,
Introduction of the courseWhat is so
special in tourism marketing?Guest
lecture: Kari Halonen10 a.m. - 4
p.mroom 195A
30.03.2016 9.00 6 Meeting Commissioner meeting in Suomenlinna9 Suomenlinna
a.m. - 3 p.m Island