Tourism Marketing (A9182), 5 cr

Implementation: CCA1621
Semester: 2/2016-2017
Dates: 17 Jan 2017–24 Apr 2017
Type: TOURISM SERVICE DEVELOPER (A817)
Group: CCA16SY
Campus: Laurea Leppävaara
Language of instruction: English
Teachers: Fred Minna (Teacher in charge)
Status: Ready

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Study unit Tourism Marketing (A9182), 5.0
Implementation CCA1621: 2/2016-2017 (17.01.2017 - 24.04.2017)
Type TOURISM SERVICE DEVELOPER (A817)
Groups Primary: CCA16SY Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 28.11.2016 08:00 - 09.12.2016
Main timing for implementation According to a schedule agreed by the parties
Applicabililty For exchange students: Yes For elective studies: Yes Open UAS student:
No Suitable for virtual UAS: Yes

Teachers Fred Minna (Teacher in charge)
Campus Laurea Leppävaara
Main location for implementation Virtually
Implementation method Optima realization/student group, Project/venture/R&D, Web/virtual Language:
English Virtuality: 5 cr Integration of R&D: 5 cr
Implementation class LbD based on local project or development task
Focus areas Service business
Evaluation at the latest 22.05.2017 Storing of graded material ends.: 20.06.2018
Exam days

Having completed the study unit the The student is able to:
student is able to ● analyze the marketing environment of the tourism sector
● plan and design experiential marketing strategies
● apply co-marketing in a digital environment with partners
Previous studies
Previous studies, more information Discovering tourism or other tourism studies recommended.Suitable for Hospitality
Management exchange students.
Contents ● marketing and sales strategies in tourism
● marketing planning in tourism
● markets and networks
● marketing mix in tourism (services, pricing, distribution channels, marketing
communication)
● e-marketing
Study material For example:Pike, S. 2008.Destination marketing: an integrated marketing
communication approach. Oxford: Buttenworth-Heinemann.Koza, M., Gnoth, J.,
Andreu, L.L.A. (Eds.) 2010. Advances in tourism destination marketing: managing
networks.Dasgupta, D. 2011. Tourism marketing. Dorling Kinsey: India.
Tsiotsou, R. T. & Goldsmith, R. E. 2012. Strategic Marketing in Tourism Services.
Emerald Group Publishing Limited:UK.

ARTICLES

Woodside, A. G. 2010. Tourism advertising and marketing performance metrics.
Advances in Culture, Tourism and Hospitality Research 09/2010;4. Pages 1-14.

Soteriades, M. 2012. Tourism Destination Marketing: Approaches Improving
Effectiveness and Efficiency. Journal of Hospitality and Tourism, Technology, 2012,
vol:3, iss:2

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished

Molina, A., Gómez, M. and Martín-Consuegra, D. 2010. Tourism marketing information
and destination image management. African Journal of Business Management Vol. 4(5),
pp. 722-728, May 2010OTHER MATERIAL

Basu, A. 2010. Tourism Marketing. URL:
http://www.slideshare.net/Arijitbasu/tourism-marketing-2850672. Published 1.7.2010.
Visited 29.1.2016

Dougherty, T. 2016. Destination and Tourism Market Study. URL:
http://www.stealingshare.com/pages/destination-and-tourism-market-study/. Visited:
29.1.2016.

Johnson, K. 2016. What is Tourism Marketing. URL:
http://smallbusiness.chron.com/tourism-marketing-56473.html. Visited 29.1.2016.

Mulvey, J. 2015. 5 New Tactivs for Your 2016 Tourism Marketing strategy. URL:
http://blog.hootsuite.com/5-tactics-tourism-marketing-strategy/. Published 8.9.2015.
Visited 29.1.2016.

ReportLinker. 2016. Tourism Marketing Reports. URL:
http://www.reportlinker.com/report/best/keywords/Tourism?utm_source=adwords1&utm_medium
Visited 29.1.2016

UNWTO. 2016. Tourism Market Trends UNWTO.URL: http://mkt.unwto.org/. Visited
29.1.2016.
Tutoring and communication Through Optima, contact sessions
Evaluation criteria and methods TBC on first contact session on 17.1.2017
● Assignments 60 % (theory put in practice, late submissions affect the grade)
● Marketing plan 30 % (late submission affects the grade)
● Participation (i.e. discussions on forum as well as dynamic group work in contact
hours) 10 %
LAUREA 010409COMPETENCE EVALUATION

BACHELOR'S DEGREEINITIAL STAGE STUDENTSGRADUATION STAGE
STUDENTS

EXCELLENTgrade 5Students are able to:
● Apply professional concepts expertly.
● Comply with occupational safety instructions responsibly and independently.
● Justify activities using research knowledge.
● Work independently and take initiatives in line with objectives. Operations are
often flexible, systematic, development-oriented, creative and active.
● Select the appropriate techniques and models for activities, and justify the
choices.
● Act in customer-oriented ways and according to the situation.
● Promote group activities.
● Able to critically apply ethical principles in the subject field in one's conduct and
tasks.
● Apply professional concepts expertly and extensively, and manage the big
picture.
● Develop occupational safety of their operating environment.
● Develop operating methods by comparing, combining and selecting research
knowledge.

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished

● Work independently and innovatively in line with objectives. Activities are
mostly creative, focused on developing the workplace and distinctly professional.
● Select, combine and develop appropriate techniques and models for activities.
● Take initiatives and act responsibly in customer relations, and understand the
meaning of customer relationships for the big picture.
● Develop and renew activities of multidisciplinary teams.
● Critically apply ethical principles in the subject field in complex and
unanticipated situations.

GOODgrade 3Students are able to:
● Apply professional concepts systematically.
● Apply occupational safety instructions in their activities.
● Justify, compare and analyse their activities using general guidelines.
● Able to cope independently in different tasks in each operating environment.
● Apply acquired techniques and models diversely.
● Act professionally in customer situations.
● Work in a group in line with objectives.
● Justify their activities in accordance with ethical principles..
● Apply professional concepts expertly.
● Take care of occupational safety for themselves and the work community, and
perceive development objects.
● Select methods of operation in accordance with research knowledge and
guidelines.
● Work systematically and critically in line with objectives in complex situations.
Operations are often flexible, systematic, creative and active.
● Select the appropriate techniques and models for activities, and justify the
choices.
● Prioritise and maintain customer relationships.
● Promote group activities.
● Critically apply ethical principles in the subject field in one's conduct and tasks.

SATISFACTORY,grade 1Students are able to:
● Apply most important/individual and appropriate professional concepts, and
indicate their familiarity with the knowledge base.
● Act safely, although activities are often schematic/ experimental/ fumbling/
self-involved.
● Comply with rules and instructions, and justify their activities using provided
instructions.
● Act appropriately under guidance.
● Use acquired techniques and models.
● Take customers into account in their actions.
● Act as group members.
● Act in accordance with ethical principles.
● Apply professional concepts systematically.
● Comply with occupational safety instructions responsibly and independently.
● Justify and analyse their activities using general guidelines and in accordance
with evidence-based information.
● Act professionally and responsibly in unanticipated customer and problem
situations.
● Work independently in different tasks in each operating environment.
● Apply acquired techniques and models diversely.
● Act in customer-oriented ways and according to the situation, and understand
customer needs.

● Work in a group in line with objectives.
● Act and justify their activities in accordance with ethical principles.

LAUREA'S COMPETENCES,www.ncp.fi/ects
● Evaluated from the portfolio in accordance with Laurea's generic competence
target/s related to each study unit
● Laurea's competences, minimum personal competence level of every generic
competence
● Generic competences defined for a Bachelor's degree.

EQF, Level 6, Bachelor
● Evaluation of the competence produced by the Degree will not take place until
the graduation stage
● Knowledge (cognitive competence).
In the EQF, knowledge can be theoretical and/or factual. Students have advanced skills
in the field of work or study, which include a critical understanding of theories and
principles.
● Skills (functional competence). In the EQF, skills are described as cognitive
(use of logical, intuitive and creative thinking) and practical (involving manual
dexterity and the use of methods, materials, tools and instruments). Advanced
skills, which indicate comprehension of matters and innovation skills and which
are required in the specialised field of work or study for solving complex or
unanticipated problems.
● Competence. In the EQF, competence is described in terms of responsibility and
autonomy. Management of complex technical or professional operations or
projects, assuming responsibility in decision-making in unanticipated work or
study environments. Assuming responsibility for the management of professional
development of individual persons and groups.

Project (name) TBA
Other arrangements Two mandatory contact sessions: 17.1.2017 at 15.15-17.45 and 24.4.2017 at 15.15-17.45
at Leppävaara Campus. By participating on the first contact sesson you confirm your
place on the study unit.Please note also that there is a task to be done at MATKA Nordic
Travel Fair (20.-22.1.2017) which is also mandatory. More info at the contact session on
January 17th, 2017.Otherwise the study unit will be held virtually.

Learning events
Date o'clock/at h Subject Content Status Teachers
17.01.2017 15.15 Introduction By participating on the first contact sesson
you confirm your place on the study unit.
Tickets to MATKA2017 fair.
20.01.2017 MATKA2017 there is a task to be done at MATKA
Nordic Travel Fair (20.-22.1.2017)which
is also mandatory. More info and tickets at
the contact session on January 17th, 2017.
24.04.2017 15.15 Mandatory
meeting