Service Business and Marketing (A9264), 10 cr

                                                                                                                       1/1
Implementation plan Finished



 Study unit                            Service Business and Marketing (A9264), 10.0
 Implementation                        MEA1421: 2/2014-2015 (15.01.2015 - 19.06.2015)
 Type                                  CUSTOMER-ORIENTED SERVICE BUSINESS DEVELOPER (A860)
 Groups                                Primary: MEA214SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      01.12.2014 08:00 - 07.12.2014
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Antinluoma Sirkka (Other teacher), Harmoinen Päivi (Other teacher), Melkko Valtteri
                                       (Other teacher), Pääskyvuori Marjo (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 4 cr
 Implementation class
 Focus areas                           Service business, Student entrepreneurship
 Evaluation at the latest              19.07.2015 Storing of graded material ends.: 19.06.2016
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      classify the business functions of a service company in the hospitality sector
                                       ●      present the business models and business logic of a service company
                                       ●      segment both business-to-business and consumer customers
                                       ●      apply marketing mix in service business
 Previous studies




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy