Service Business and Marketing (A9264), 10 cr

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Implementation plan Finished



 Study unit                            Service Business and Marketing (A9264), 10.0
 Implementation                        MEA1521: 2/2015-2016 (04.01.2016 - 23.06.2016)
 Type                                  CUSTOMER-ORIENTED SERVICE BUSINESS DEVELOPER (A860)
 Groups                                Primary: MEA215SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      30.11.2015 08:00 - 07.12.2015
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Antinluoma Sirkka (Other teacher), Jääskeläinen Sari (Other teacher), Pääskyvuori
                                       Marjo (Other teacher), Vakkuri Miia (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Project/venture/R&D Language: English Virtuality: 1 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas                           Service business, Student entrepreneurship
 Evaluation at the latest              23.07.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      classify the business functions of a service company in the hospitality sector
                                       ●      present the business models and business logic of a service company
                                       ●      segment both business-to-business and consumer customers
                                       ●      apply marketing mix in service business
 Previous studies




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