Service Business and Marketing (A9264), 10 cr

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Implementation plan Finished



 Study unit                            Service Business and Marketing (A9264), 10.0
 Implementation                        MEA1721: 2/2017-2018 (08.01.2018 - 15.06.2018)
 Type                                  BUSINESS AND ENTREPRENEURSHIP IN THE SERVICE FIELD (A910)
 Groups                                Primary: MEA217SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      27.11.2017 08:00 - 08.12.2017
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Jääskeläinen Sari (Other teacher), Setälä Sini (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       2 cr Integration of R&D: 3 cr
 Implementation class                  LbD based on local project or development task
 Focus areas                           Service business, Student entrepreneurship
 Evaluation at the latest              15.07.2018 Storing of graded material ends.: 15.06.2019
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      classify the business functions of a service company in the hospitality sector
                                       ●      present the business models and business logic of a service company
                                       ●      segment both business-to-business and consumer customers
                                       ●      apply marketing mix in service business
 Previous studies




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