Service Business and Marketing (A9264), 10 cr

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Implementation plan Being edited



 Study unit                            Service Business and Marketing (A9264), 10.0
 Implementation                        MEA1821: 2/2018-2019 (07.01.2019 - 21.06.2019)
 Type                                  BUSINESS AND ENTREPRENEURSHIP IN THE SERVICE FIELD (A910)
 Groups                                Primary: MEA218SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      12.04.2018 08:00 - 11.04.2018
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Antinluoma Sirkka (Other teacher), Jääskeläinen Sari (Other teacher), Vakkuri Miia
                                       (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Language: English Virtuality: cr Integration of R&D: cr
 Implementation class
 Focus areas
 Evaluation at the latest              21.07.2019 Storing of graded material ends.: 21.06.2020
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      classify the business functions of a service company in the hospitality sector
                                       ●      present the business models and business logic of a service company
                                       ●      segment both business-to-business and consumer customers
                                       ●      apply marketing mix in service business
 Previous studies




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