Customer-oriented Marketing (A9293), 5 cr

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Implementation plan Finished



 Study unit                               Customer-oriented Marketing (A9293), 5.0
 Implementation                           HBA1411: 1/2014-2015 (25.08.2014 - 23.12.2014)
 Type                                     DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                   Primary: HBA214SN Others :
 Involved in the project
 Lecturers
 Number of participants                   Minimum: Maximum:
 Enrolment period                         19.05.2014 08:00 - 02.06.2014
 Main timing for implementation           On working days during daytime
 Applicabililty                           For exchange students: No For elective studies: No Open UAS student: No Suitable
                                          for virtual UAS: No

 Teachers                                 Backlund Ove (Teacher in charge)
 Campus                                   Laurea Leppävaara
 Main location for implementation         At the campus
 Implementation method                    Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                          R&D: 4 cr
 Implementation class                     LbD based on local project or development task
 Focus areas                              Service business
 Evaluation at the latest                 23.01.2015 Storing of graded material ends.: 23.12.2015
 Exam days                                Re-exams: 06.11.2014, 04.12.2014

 Having completed the study unit the      The student is able to
 student is able to                       ●      apply the marketing mix model in service business
                                          ●      estimate customer needs and choose the right marketing procedures for different
                                                 segments
                                          ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject          Content                                      Status            Teachers
 04.09.2014         12.30-15       Introduction,                                                                   Ove Backlund
                                   grouping
 11.09.2014         12.30-15       Lecture,                                                                        Ove Backlund
                                   assignment
 18.09.2014         12.30-15       Lecture,                                                                        Ove Backlund
                                   assigment
 25.09.2014         12.30-15       Lecture                                                                         Ove Backlund
 02.10.2014         12.30-14.30    Exam                                                                            Ove Backlund
 09.10.2014                        No class,
                                   work on
                                   project report
 16.10.2014         12.30-15       Presentation                                                                    Ove Backlund
                                   of project
                                   reports
 23.10.2014                        Presentation                                                                    Ove Backlund
                                   of project
                                   reports




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