Customer-oriented Marketing (A9293), 5 cr

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Implementation plan Being edited



 Study unit                              Customer-oriented Marketing (A9293), 5.0
 Implementation                          HBA1412: 1/2014-2015 (08.09.2014 - 23.12.2014)
 Type                                    DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                  Primary: HBA214SN Others :
 Involved in the project
 Lecturers                               Maria Ekström
 Number of participants                  Minimum: Maximum:
 Enrolment period                        25.08.2014 08:00 - 29.08.2014
 Main timing for implementation          According to a schedule agreed by the parties
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         No Suitable for virtual UAS: Yes

 Teachers                                Ekström Maria (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation
 Implementation method                   Optima realization/student group, Web/virtual Language: English Virtuality:
                                         5 cr Integration of R&D: 0 cr
 Implementation class
 Focus areas                             Service business, Student entrepreneurship
 Evaluation at the latest                30.11.2014 Storing of graded material ends.: 23.12.2015
 Exam days

 Having completed the study unit the     The student is able to
 student is able to                      ●      apply the marketing mix model in service business
                                         ●      estimate customer needs and choose the right marketing procedures for different
                                                segments
                                         ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject         Content                                       Status           Teachers
 25.09.2014         15:00      2   The course      This course is mainly onlin in the optima     Laurea
                                   starts          space. We will meet face-to-face on the       Leppävaara
                                                   25th of Septemerb and 6th o November.
                                                   Presence is not mandatory bevause all the
                                                   material will be available in optima, where
                                                   all the action will be.The course consists
                                                   of five modules with a certain
                                                   rhythm:Module 1 Marketing and me (25th
                                                   ofSeptember - 2nd of October)Module 2
                                                   Marketing mix (2nd of October - 9th of
                                                   October)Module 3 Services marketing
                                                   (9th of October - 16th of October)Module
                                                   4 Learning circle (deadline 23rd of
                                                   October)Module 5 Company Cases
                                                   (deadline 30th of October)
 06.11.2014         15:00     2    Reflecting on                                                 Laurea
                                   the course                                                    Leppävaara




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