Customer-oriented Marketing (A9293), 5 cr

                                                                                                                     1/2
Implementation plan Finished



 Study unit                              Customer-oriented Marketing (A9293), 5.0
 Implementation                          HBA1511: 1/2015-2016 (24.08.2015 - 23.12.2015)
 Type                                    DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                  Primary: HBA215SN Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        18.05.2015 08:00 - 31.05.2015
 Main timing for implementation
 Applicabililty                          For exchange students: No For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: No

 Teachers                                Setälä Sini (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                         R&D: 2 cr
 Implementation class
 Focus areas                             Service business
 Evaluation at the latest                23.01.2016 Storing of graded material ends.: 23.12.2016
 Exam days

 Having completed the study unit the     The student is able to
 student is able to                      ●      apply the marketing mix model in service business
                                         ●      estimate customer needs and choose the right marketing procedures for different
                                                segments
                                         ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject         Content                                      Status            Teachers
 22.09.2015         9-11.30        Orientation,
                                   The basic
                                   "truths" of
                                   marketing
 29.09.2015         9-11.30        The
                                   marketing
                                   environments
 06.10.2015         9-11.30        Customer
                                   relationships
 20.10.2015         9-11.30        Segmentation
                                   and buying
                                   behaviour
 27.10.2015         9-11.30        Group Work -
                                   intermediate
                                   check-up
 17.11.2015         9-11.30        The
                                   Marketing
                                   Mix
 24.11.2015         9-11.30        The
                                   Marketing

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
                                                    2/2
Implementation plan Finished



                           Mix
 01.12.2015   8-11.30      Group Work -
                           final
                           presentations
 08.12.2015   9-11.30      Feedback and
                           discussion




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy