Customer-oriented Marketing (A9293), 5 cr

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Implementation plan Finished



 Study unit                              Customer-oriented Marketing (A9293), 5.0
 Implementation                          HBA1611: 1/2016-2017 (29.08.2016 - 23.12.2016)
 Type                                    DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                  Primary: HBA216SN Others :
 Involved in the project
 Lecturers                               Sini Setälä and visitors
 Number of participants                  Minimum: Maximum:
 Enrolment period                        16.05.2016 08:00 - 31.05.2016
 Main timing for implementation
 Applicabililty                          For exchange students: No For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: No

 Teachers                                Setälä Sini (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                         R&D: 3 cr
 Implementation class
 Focus areas                             Service business
 Evaluation at the latest                23.01.2017 Storing of graded material ends.: 23.12.2017
 Exam days

 Having completed the study unit the     The student is able to
 student is able to                      ●      apply the marketing mix model in service business
                                         ●      estimate customer needs and choose the right marketing procedures for different
                                                segments
                                         ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject         Content                                      Status            Teachers
 05.09.2016         12.30-15       Orientation,
                                   Basic Truths
                                   about
                                   Marketing,
                                   The
                                   Marketing
                                   Process
 12.09.2016         12.30-15       Company
                                   Presentation
 19.09.2016         12.30-15       Operating
                                   Environments
 26.09.2016         12.30-15       Project Plans   Presence compulsory
 03.10.2016         12.30-15       Customer
                                   Relationship
                                   Marketing
 10.10.2016         12.30-15       Buying
                                   Behaviour
                                   and
                                   Segmentation
 24.10.2016         12.30-15       Intermediate    Presence compulsory

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



                           Check-up
 07.11.2016   12.30-15     Marketing
                           Mix
 14.11.2016   12.30-15     Individual
                           Feedback for
                           "My
                           Company"
 28.11.2016   12.30-15     Discussion
                           and Feedback
 14.12.2016   9-12.30      Final           Presence compulsory
                           Presentations




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy