Customer-oriented Marketing (A9293), 5 cr

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Implementation plan Finished



 Study unit                              Customer-oriented Marketing (A9293), 5.0
 Implementation                          HCA1411: 1/2014-2015 (21.10.2014 - 09.12.2014)
 Type                                    DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                  Primary: HCA214SN Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        19.05.2014 08:00 - 02.06.2014
 Main timing for implementation          On working days during daytime
 Applicabililty                          For exchange students: No For elective studies: No Open UAS student: No Suitable
                                         for virtual UAS: No

 Teachers                                Backlund Ove (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                         R&D: 4 cr
 Implementation class                    LbD based on local project or development task
 Focus areas                             Service business
 Evaluation at the latest                06.01.2015 Storing of graded material ends.: 23.12.2015
 Exam days                               Re-exams: 22.01.2015, 12.02.2015

 Having completed the study unit the     The student is able to
 student is able to                      ●      apply the marketing mix model in service business
                                         ●      estimate customer needs and choose the right marketing procedures for different
                                                segments
                                         ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject          Content                                     Status            Teachers
 11.11.2014         12.30-15       Lecture,                                                                       Ove Backlund
                                   assignment
 18.11.2014         12.30-14.30    Exam                                                                           Ove Backlund
 25.11.2014                        No class                                                                       Ove Backlund
                                   (project work)
 02.12.2014         12-30-15       Presentation                                                                   Ove Backlund
                                   of project
                                   work
 09.12.2014         12.30-15       Presentation                                                                   Ove Backlund
                                   of project
                                   work




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