Deep Customer Insights through Ethnographic Research (A9302), 5 cr

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Implementation plan Finished



 Study unit                            Deep Customer Insights through Ethnographic Research (A9302), 5.0
 Implementation                        HYA21511: 1/2015-2016 (24.08.2015 - 23.12.2015)
 Type                                  SERVICE LOGIC DRIVEN INNOVATION AND DESIGN COMPETENCES (A862)
 Groups                                Primary: HYA215SJ Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      18.05.2015 08:00 - 31.05.2015
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student:
                                       Yes Suitable for virtual UAS: No

 Teachers                              Kaartti Virpi (Teacher in charge), Laurea Leppävaara, YAMK Taneli Heinonen (Other
                                       teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group Language: English Virtuality: 1 cr Integration of
                                       R&D: 3 cr
 Implementation class                  LbD based on local project or development task
 Focus areas                           Service business
 Evaluation at the latest              23.01.2016 Storing of graded material ends.: 23.12.2016
 Exam days

 Having completed the study unit the   ●      use the ethnographic approach in service development
 student is able to                    ●      apply qualitative research methods
                                       ●      discover unarticulated customer/user needs and envision the opportunities this
                                              opens up
                                       ●      analyse customer/user experiences across all the touch points of an organisation

 Previous studies
 Other arrangements                    Contact sessions: 1.10., 6.11. and 3.12.2015 at 9-16.30




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