Deep Customer Insights through Ethnographic Research (A9302), 5 cr

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Implementation plan Finished



 Study unit                            Deep Customer Insights through Ethnographic Research (A9302), 5.0
 Implementation                        HYA21711: 1/2017-2018 (28.08.2017 - 22.12.2017)
 Type                                  SERVICE LOGIC DRIVEN INNOVATION AND DESIGN COMPETENCES (A862)
 Groups                                Primary: HYA217SJ Others :
 Involved in the project
 Lecturers                             Taneli Heinonen
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      15.05.2017 08:00 - 31.05.2017
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: Yes

 Teachers                              Kaartti Virpi (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group Language: English Virtuality: 1 cr Integration of
                                       R&D: 3 cr
 Implementation class                  LbD based on regional RDI project
 Focus areas                           Service business
 Evaluation at the latest              22.01.2018 Storing of graded material ends.: 22.12.2018
 Exam days

 Having completed the study unit the   ●      use the ethnographic approach in service development
 student is able to                    ●      apply qualitative research methods
                                       ●      discover unarticulated customer/user needs and envision the opportunities this
                                              opens up
                                       ●      analyse customer/user experiences across all the touch points of an organisation

 Previous studies
 Contents                              ●      Consumer insights
                                       ●      Interview
                                       ●      Observation
                                       ●      Data analysis
 Study material                        The literature for the study unit will be published on optima workspace
 Evaluation criteria and methods       Evaluation criteria for the studyunits on master level
 Project (name)                        Project for the client including
                                       ●      Interviews
                                       ●      Observation
                                       ●      Data analysis
                                       ●      Creating insights
                                       ●      Presentation and report
 R&D methods                           Data gathering: interview, observation
 Other arrangements                    Contact days: 5.10., 11.11. & 30.11.2017 at 9-16:30




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