Service Marketing and Selling (A9306), 5 cr

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Implementation plan Finished



 Study unit                            Service Marketing and Selling (A9306), 5.0
 Implementation                        HYA21521: 2/2015-2016 (15.01.2016 - 12.05.2016)
 Type                                  BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION
                                       (A863)
 Groups                                Primary: HYA215SJ Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      30.11.2015 08:00 - 07.12.2015
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Ekström Maria (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation      Outside Laurea
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       3 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas                           Service business, Student entrepreneurship
 Evaluation at the latest              23.07.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   ●     explain the evolution of services marketing thought
 student is able to                    ●     identify the strategic approach in service marketing
                                       ●     establish, maintain and develop customer relationships
                                       ●     conceptualize and sell services

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