Service Marketing and Selling (A9306), 5 cr

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Implementation plan Finished



 Study unit                            Service Marketing and Selling (A9306), 5.0
 Implementation                        HYA21721: 2/2017-2018 (08.01.2018 - 22.06.2018)
 Type                                  BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION
                                       (A863)
 Groups                                Primary: HYA217SJ Others :
 Involved in the project
 Lecturers                             Henrich Nyman, Johanna Arantola-Hattab
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      27.11.2017 08:00 - 08.12.2017
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Kaartti Virpi (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group Language: English Virtuality: 2 cr Integration of
                                       R&D: 3 cr
 Implementation class
 Focus areas                           Service business
 Evaluation at the latest              22.07.2018 Storing of graded material ends.: 22.06.2019
 Exam days

 Having completed the study unit the   ●      explain the evolution of services marketing thought
 student is able to                    ●      identify the strategic approach in service marketing
                                       ●      establish, maintain and develop customer relationships
                                       ●      conceptualize and sell services

 Previous studies
 Contents                              The study unit consists of three contact days and assignments.
 Other arrangements                    Contact sessions: 11.1. at 9:00-16:30, 1.3. at 16:30-19:30 & 28.4. at 9:00-16:30




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