International Market Entry (A9339), 10 cr

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Implementation plan Finished



 Study unit                            International Market Entry (A9339), 10.0
 Implementation                        CCA1621: 2/2016-2017 (09.01.2017 - 20.06.2017)
 Type                                  DEVELOPING INTERNATIONAL BUSINESS FOR SME'S (A839)
 Groups                                Primary: CCA16SY Others :
 Involved in the project
 Lecturers                             Ove Backlund, Milton Aldrete + visiting lecturer
 Number of participants                Minimum: Maximum:
 Enrolment period                      28.11.2016 08:00 - 01.01.2017
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: No For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Backlund Ove (Teacher in charge), Aldrete Milton (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group, Project/venture/R&D, Web/virtual Language:
                                       English Virtuality: 1 cr Integration of R&D: 5 cr
 Implementation class                  LbD based on international RDI project
 Focus areas                           Service business
 Evaluation at the latest              20.07.2017 Storing of graded material ends.: 20.06.2018
 Exam days

 Having completed the study unit the   The student will be able to
 student is able to                    ●      evaluate the impact of the changing business environment on business operations
                                       ●      search for market information to gain customer and market understanding
                                       ●      identify and assess market opportunities in target markets
                                       ●      identify cultural and ethical issues related to cross-cultural business
                                       ●      develop international marketing strategies (7 P's) for target market oriented
                                              operations
                                       ●      establish a market entry plan for a target market
 Previous studies




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