Developing Conference and Congress Services into an Experience (A9379), 10 cr

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Implementation plan Finished



 Study unit                              Developing Conference and Congress Services into an Experience (A9379), 10.0
 Implementation                          CCA1421: 2/2014-2015 (19.01.2015 - 25.05.2015)
 Type                                    PRODUCER OF EVENT SERVICES (A878)
 Groups                                  Primary: CCA14SY Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        10.12.2014 08:00 - 16.12.2014
 Main timing for implementation          According to the project schedule
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: Yes

 Teachers                                Salomaa Marjaana (Teacher in charge), Meriläinen Kaija (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                         1 cr Integration of R&D: 9 cr
 Implementation class                    LbD based on local project or development task
 Focus areas                             Service business
 Evaluation at the latest                19.06.2015 Storing of graded material ends.: 31.12.2016
 Exam days

 Having completed the study unit the     The student is able to
 student is able to                      ●      analyze the experience of a service from the viewpoint of a customer
                                         ●      plan and implement international customer-oriented conference and congress
                                                services
                                         ●      apply service design methods in the development towards peak experience
                                         ●      implement a service as a conceptualization process
                                         ●      analyze the value of an experience for the customer and the service provider
 Previous studies
 Study material                          For example:Rogers, T. 2013. Conferences and conventions : a global industry.
                                         Abingdon, Oxon : RoutledgeLawson, F. 2000. Congress, convention and exhibition
                                         facilities : planning, design and management. Oxford : Architectural PressAppleby, P.
                                         2005. Organising a conference : how to plan and run a successful and effective event.
                                         Oxford: How to booksVan der Wagen, L. & White, L. 2010 Event management : for
                                         tourism, cultural, business, and sporting events. Australia : Pearson Education
 Project (name)                          International week 2015
 R&D methods                             Service Design
 Work strain                             100 hours conceptualisation150 hours planning and establishing international week
                                         program20 hours lectures and visits
 Other arrangements                      International week is at Leppävaara campus 4.-8.5.2015. The aim of the week is to offer
                                         students, staff and guests from partner universities an international and intercultural
                                         experience. Students plan and arrange programme (for example social events) for
                                         thisweek, so reserve the whole week for this course! The course schedule will be
                                         updated in January.

Learning events
 Date               o'clock/at h   Subject         Content                                      Status            Teachers
 26.01.2015         9.-15.00                       Orientation to course and LbD.                                 Kaija
                                                   Conference concepts, Customers, finding                        Meriläinen,
                                                   customer point of wiew, multicultural                          Marjaana

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Implementation plan Finished



                                           events, Budget                                       Salomaa
 02.02.2015                Understanding   Professional organisers: PCO:s, travel               Kaija
                                           agencies. Agreements and reservations:               Meriläinen,
                                           venues, accommodation, transportation                Marjaana
                                                                                                Salomaa
 09.02.2015                Understanding   International team / Sini Setälä and Hillevi         Kaija
                                           Ukkola present at 10.00 to discuss about             Meriläinen,
                                           International week program.Conference                Marjaana
                                           program: scientific, exhibitions, work               Salomaa
                                           shops, week schedule, catering, social
                                           programme, pre-ja post tours
 16.02.2015                Thinking        10.00 visitor Miikka Valo,                           Kaija
                                           VisitEspooMarketing and communication:               Meriläinen,
                                           speakers, invitations, registration,                 Marjaana
                                           payments, visas                                      Salomaa
 23.02.2015                Venue           Sightseen: 11.30 Railway station                     Kaija
                                           /Rautatientori / Mikonkatu charter bus               Meriläinen,
                                           stop opposite CasinoTour ends 13:30                  Marjaana
                                           Scandic Paasi hotel.Visit: Congress center           Salomaa
                                           Paasitorni 14-15.00
 02.03.2015                                Creating experiece
 09.03.2015                                No lectures                                          Kaija
                                                                                                Meriläinen
 16.03.2015                developing      Team guidance, follow up
 23.03.2015                selecting       Technical reuirements, IT
 30.03.2015   10.00   15                   Visit to Otaniemi: Lectures will be held in    219
                                           room 219Team guidance
 13.04.2015                                Final check
 20.04.2015                Explaining      Final check
 27.04.2015                                Final check
 04.05.2015                International
                           week
 05.05.2015                International
                           week
 06.05.2015                International
                           week
 07.05.2015                International
                           week
 08.05.2015                International
                           week
 11.05.2015                Consepting      Team work: Concept
 18.05.2015                                Concept presentations, self- and group
                                           evaluation
 25.05.2015




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy