Customer-Oriented Business Development and Marketing (A9480), 10 cr

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Implementation plan Finished



 Study unit                            Customer-Oriented Business Development and Marketing (A9480), 10.0
 Implementation                        HBA1721: 2/2017-2018 (08.01.2018 - 22.06.2018)
 Type                                  BUSINESS DEVELOPMENT (R039)
 Groups                                Primary: HBA217SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      27.11.2017 08:00 - 08.12.2017
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Backlund Ove (Teacher in charge), Setälä Sini (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                       R&D: 0 cr
 Implementation class
 Focus areas
 Evaluation at the latest              22.07.2018 Storing of graded material ends.: 22.06.2019
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      evaluate prerequisites for customer#oriented operation, and different customer
                                              needs and solutions
                                       ●      develop customer#oriented business models and processes
                                       ●      develop customer#oriented products and services
                                       ●      choose the right marketing measures for different target groups
 Previous studies




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