Interactive Events (E0031), 5 cr

                                                                                                                      1/1
Implementation plan Finished



 Study unit                            Interactive Events (E0031), 5.0
 Implementation                        MTE1012: 1/2010-2011 (30.08.2010 - 20.12.2010)
 Type                                  SERVICE CULTURE (E012)
 Groups                                Primary: MTE10SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      24.05.2010 08:00 - 06.06.2010
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Rinne Tarja (Teacher in charge), Isacsson Annica (Other teacher)
 Campus                                Laurea Kerava
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D Language: English Virtuality: 0 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas
 Evaluation at the latest              20.01.2011 Storing of graded material ends.: 20.12.2011
 Exam days

 Having completed the study unit the   Students will be able to:
 student is able to
                                       - plan and execute small-scale events

                                       - develop process approach to event organizing and management

                                       - understand the role of marketing and practice marketing planning

                                       - produce plans, budgets, schedules, evaluation forms and other essential documents in
                                       event management
 Previous studies
 Contents                              1. Learning circle2. Students plan and realize International Week in Laurea Kerava

                                       (week 44, 1.-5.11.2010)- planning

                                       - participating to the event

                                       - final report
 Study material                        Allison Saget, The event marketing handbook : beyound logistics and planning.
                                       Dearbornd Trade, 2006 (Available in e-library in Laurus)

                                       or
                                       optional book concerning "Event Management"
 Evaluation criteria and methods       1. Learning circle/ 5-12. International week /5-1
 Project (name)                        International Week 1.-5.11.2010
 Other arrangements                    Weekly schedule, course requirements and assessment will be provided in detail during
                                       the introduction lecture.First lecture (introduction to the study unit) is compulsory to
                                       attend!


SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy