Tourism Marketing (E0059), 10 cr

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Implementation plan Finished



 Study unit                            Tourism Marketing (E0059), 10.0
 Implementation                        MTE1411: 1/2014-2015 (25.08.2014 - 23.12.2014)
 Type                                  COMMUNICATIONS AND TOURISM COMPETENCE (E023)
 Groups                                Primary: MTE12SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      19.05.2014 08:00 - 02.06.2014
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Rinne Tarja (Teacher in charge)
 Campus                                Laurea Kerava
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D, Web/virtual Language: English Virtuality: 2 cr Integration of
                                       R&D: 8 cr
 Implementation class
 Focus areas                           Service business
 Evaluation at the latest              20.01.2014 Storing of graded material ends.: 20.12.2014
 Exam days

 Having completed the study unit the   - understand the basics of marketing in tourism industry
 student is able to
                                       - discuss the characteristics of hospitality and services marketing

                                       - recognize and use the key terms of marketing

                                       - plan marketing activities for tourism services and for destinations

                                       - conduct research, development and innovation projects applying the existing
                                       knowledge and methods of the field

                                       - know the prerequisites for profitable and customer-oriented operations

                                       - possess entrepreneurial skills
 Previous studies




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