Marketing Communication (F7103), 5 cr

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Implementation plan Finished



 Study unit                            Marketing Communication (F7103), 5.0
 Implementation                        CCF1521: 2/2015-2016 (01.03.2016 - 31.05.2016)
 Type                                  DIGITAL BUSINESS (F040)
 Groups                                Primary: CCF15SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      30.11.2015 08:00 - 07.12.2015
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Kyttä Janika (Teacher in charge), Seppä-Kortelainen Sini (Other teacher)
 Campus                                HAMK ja LAMK
 Main location for implementation
 Implementation method                 Other method of implementation, Project/venture/R&D Language: English Virtuality:
                                       0 cr Integration of R&D: 0 cr
 Implementation class
 Focus areas                           Service business
 Evaluation at the latest              30.06.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      utilize different methods of market research in analyzing business
                                       ●      define the principles, benefits and challenges of integrated marketing
                                              communications
                                       ●      command the tools for marketing communication and draft a plan for marketing
                                              communication to different target groups or events (e.g. fairs, campaigns etc.)
                                              taking into consideration the different channel opportunities
                                       ●      analyze the importance of business image to the company and master the
                                              elements of building corporate and product brands
 Previous studies




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