Marketing Management (F7104), 5 cr

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Implementation plan Missing



 Study unit                            Marketing Management (F7104), 5.0
 Implementation                        CCF1611: 1/2016-2017 (29.08.2016 - 16.12.2016)
 Type                                  DIGITAL BUSINESS (F040)
 Groups                                Primary: CCF16SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Kyttä Janika (Other teacher), Mononen Asko (Other teacher)
 Campus                                Laurea Lohja
 Main location for implementation
 Implementation method                 Language: English Virtuality: cr Integration of R&D: cr
 Implementation class
 Focus areas
 Evaluation at the latest              16.01.2017 Storing of graded material ends.: 16.12.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      know elements of marketing management and create marketing strategy
                                       ●      understand consumer behaviour in different environments
                                       ●      utilize digital tools and social media in consumer interaction
                                       ●      plan and manage marketing communication
 Previous studies




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