B2C Consumer at Focus (F7105), 5 cr

Implementation: CCF1611
Semester: 1/2016-2017
Dates: 29 Aug 2016–23 Dec 2016
Type: DIGITAL BUSINESS (F040)
Group: CCF16SY
Campus: Laurea Lohja
Language of instruction: English
Teachers: Jussila Annukka (Teacher in charge), Kyttä Janika (Other teacher), Mononen Asko (Other teacher)
Lecturers: Annukka Jussila, Asko Mononen
Status: Ready

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Implementation plan Finished



 Study unit                            B2C Consumer at Focus (F7105), 5.0
 Implementation                        CCF1611: 1/2016-2017 (29.08.2016 - 23.12.2016)
 Type                                  DIGITAL BUSINESS (F040)
 Groups                                Primary: CCF16SY Others :
 Involved in the project
 Lecturers                             Annukka Jussila, Asko Mononen
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: No

 Teachers                              Jussila Annukka (Teacher in charge), Kyttä Janika (Other teacher), Mononen Asko
                                       (Other teacher)
 Campus                                Laurea Lohja
 Main location for implementation
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       0 cr Integration of R&D: 2 cr
 Implementation class                  LbD based on local project or development task
 Focus areas                           Service business
 Evaluation at the latest              23.01.2017 Storing of graded material ends.: 23.12.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      understand consumer behavior
                                       ●      understand elements of consumer experience
                                       ●      understand consumer journey & touchpoints
                                       ●      understand the online consumer
 Previous studies




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