Understanding Customer Behaviour (R0230), 5 cr

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Implementation plan Finished



 Study unit                              Understanding Customer Behaviour (R0230), 5.0
 Implementation                          HBA1711: 1/2017-2018 (28.08.2017 - 22.12.2017)
 Type                                    BUSINESS OPERATIONS (R038)
 Groups                                  Primary: HBA217SN Others :
 Involved in the project
 Lecturers                               Sini Setälä
 Number of participants                  Minimum: Maximum:
 Enrolment period                        15.05.2017 08:00 - 31.05.2017
 Main timing for implementation
 Applicabililty                          For exchange students: No For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: Yes

 Teachers                                Setälä Sini (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation
 Implementation method                   Optima realization/student group Language: English Virtuality: 1 cr Integration of
                                         R&D: 0 cr
 Implementation class
 Focus areas
 Evaluation at the latest                22.01.2018 Storing of graded material ends.: 22.12.2018
 Exam days

 Having completed the study unit the     The student is able to:
 student is able to                      ●      define the factors that underlie customer actions, feelings and judgment processes
                                         ●      understand purchasing decisions from the perspective of the individual and the
                                                organization
                                         ●      analyze patterns and trends in customer behavior
 Previous studies
 Learning objectives                     Please see optima for details
 Study material                          Please see optima for details
 Evaluation criteria and methods         Please see optima for details
 Other arrangements                      Presence is compulsory during the following sessions:31.8.2017 Introduction12.9.2017
                                         Guest Lecturer21.11.2017 Presentations

Learning events
 Date             o'clock/at h     Subject          Content                                      Status            Teachers
 31.08.2017       12.30-15         Introduction     Presence compulsory
 12.09.2017       12.30-15         Guest
                                   Lecturer:
                                   Cultural
                                   Differencies
 19.09.2017       12.30-15         Customer
                                   Relationships
 26.09.2017       12.30-15         What Is
                                   Behaviour
 03.10.2017       12.30-15         Consumer
                                   Behaviour
 10.10.2017       12.30-15         Organizational
                                   Behaviour
 24.10.2017       9-15             Assignment 1:


SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



                           Individual
                           feedback
 07.11.2017   12.30-15     Customer
                           Quality
 14.11.2017   12.30-15     Advertisements
 21.11.2017   12.30-15     Assignment 2: Presence compulsory
                           Presentations
 28.11.2017   12.30-15     Closing of the
                           unit




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy