Integrated Digital Sales and Marketing (R0293), 5 cr

                                                                                                                   1/2
TOTEUTUSSUUNNITELMA Valmis



 Opintojakso                       Integrated Digital Sales and Marketing (R0293), 5.0
 Toteutus                          TOG1711: 1/2017-2018 (02.10.2017 - 22.12.2017)
 Tyyppi                            DIGITAL MARKETING AND SALES (R050)
 Ryhmät                            Ensisijainen: TOG17SY Muut:
 Projektissa mukana
 Luennoitsijat                     Ohjaajat Marjaana Marmo, Asko Mononen
 Osallistujamäärät                 Minimi: 20 Maksimi:
 Ilmoittautumisaika                15.05.2017 08:00 - 31.05.2017
 Pääsääntöinen toteutusajankohta
 Soveltuvuus                       Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk:
                                   Kyllä Soveltuu virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Marstio Tuija (Vastuuopettaja), Seppänen Miia (Vastuuopettaja), Marmo Marjaana
                                   (Muu opettaja), Mononen Asko (Muu opettaja)
 Kampus                            Laurea Otaniemi
 Pääsääntöinen toteutuspaikka
 Toteutustapa                      Verkko/virtuaali Kieli: englanti Virtuaalisuus: 5 op T&k-integraatio: 1 op
 Toteutusluokka                    Tieto- ja taitoperustaa vahvistava, LbD
 Painoalat
 Arviointi viimeistään             22.01.2018 Suoritusmateriaalin arkistointi päättyy: 22.12.2018
 Tenttipäivät

 Opintojakson suoritettuaan        The student is able to
 opiskelija osaa                   ●      build presence in internet and social media
                                   ●      make use of Search Engine Optimization (SEO), Search Engine Marketing
                                          (SEM) and website analytics
                                   ●      build an online advertising campaign
                                   ●      integrate campaign to sales activities
 Edeltävät opinnot
 Edeltävät opinnot, lisätietoja    Recommended: Digital Service Business and Marketing, R0218
 Keskeinen sisältö                 Core contents:
                                   ●        Combining social media with your website
                                   ●        Online advertising + campaign
                                   ●        SEO, SEM, Website Analytics
                                   ●        Social and email marketing
                                   ●        Law issues in digital marketing
 Oppimateriaali                    Online learning sources. All links are provided in the learning platform.
 Ohjaus ja viestintä               Please note that this course will start 2nd of October and that it will be carried out 100%
                                   online.

                                   During the course we will organize altogether 3 webinars (online meetings) which are of
                                   informative nature: you can ask questions and we will be giving feedback on the tasks
                                   carried out.
 Arviointikriteerit ja             There will be no exam. The grade is based on the scoring of individual tasks of the
 arviointimenetelmät               course.The task may be a quiz, task in a discussion area, blogging task, analysis of a
                                   case or a traditional task to be returned as written text or file upload in the tasks page.
                                   All the tasks are to be carried out individually in order to pass the course.


                                   Evaluation criteria for the tasks:Grades 1-2: Student shows in the answers that she/he
                                   understands the basics of the issue. It shows that she/he has watched the videos, read the

SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy
                                                                                                                2/2
TOTEUTUSSUUNNITELMA Valmis



                                 material from the course page. Student shows that she/he is able to use the possible tools
                                 given.Grades 3-4: Student shows her/his ability think deeply and add own opinios to the
                                 issue. It is easy to indicate that she/he has spent time with the material from the course
                                 page. Student shows that she/he is able to use possible tools given and finds clear
                                 development ideas for the possible selected companies.Grades 5: Student shows very
                                 good and clear understanding of the issue. She/he has most likely searched about the
                                 topic in addition to the course material and is capable to refer to additional findings.
                                 Student is very familiar with the tools presented (if any) and can argument development
                                 ideas for selected companies. The ability to think deeply about the issue shows clearly
                                 from the written text and video tasks. The student has contribued to other students'
                                 discussions/blogs.
 Muut toteutusjärjestelyt        The course will take place in the Eliademy learning platform. You will receive an
                                 invitation to this platform by email from the instructors.




SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy