Customer Relationship Management (R0388), 10 cr

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Implementation plan Finished



 Study unit                            Customer Relationship Management (R0388), 10.0
 Implementation                        CCA1711: 1/2017-2018 (28.08.2017 - 22.12.2017)
 Type                                  CUSTOMER RELATIONSHIPS AND MARKETING (R049)
 Groups                                Primary: CCA17SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      15.05.2017 08:00 - 31.05.2017
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Mononen Asko (Teacher in charge), Vesterinen Oskari (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group, Web/virtual Language: English Virtuality:
                                       2 cr Integration of R&D: 0 cr
 Implementation class                  LbD based on local project or development task
 Focus areas                           Service business
 Evaluation at the latest              22.01.2018 Storing of graded material ends.: 22.12.2018
 Exam days

 Having completed the study unit the   The student is able
 student is able to                    ●      to describe the customer's purchase process and communicate about the benefits
                                              produced for customers
                                       ●      to analyse the factors related to purchasing behaviour
                                       ●      to identify the different roles taken on by company management
                                       ●      to gather and utilise data on customers
                                       ●      to create a customer relationship management plan and organisation
                                       ●      to select operative measures for sales and marketing
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