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Opetussuunnitelma 2015 – CCF15SY (suomeksi)

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LAUREA UNIVERSITY OF APPLIED SCIENCES

Complementary competence (bachelor's studies), Laurea Lohja, CCF15SY

INTRODUCTION TO LAUREA

Laurea's Mission

The strategic intent of Laurea University of Applied Sciences is to be ”an international developer of well-being and
competitiveness of the Helsinki Metropolitan area in 2020".

Laurea is a student-centred, international, inspiring and innovative university of applied sciences whose mission is to
conduct education, research, development and innovation activities in international value networks following the
action model of Learning by Developing (LbD).

The students will encounter authentic workplace actors and their competence will be challenged during their studies.
A student graduating from Laurea will be able to act in new situations, anticipate future trends, develop new
operating models and examine the world with open eyes. Laurea's mission is to be an internationally networked
university of applied sciences with an operating method that creates links between learning and the working life.
This way, new competence will be produced and service innovations generated.

Competence Development

At Laurea our focus is on the student, emphasising the student's freedom and responsibility. The students are
offered an opportunity to develop their competence as required by their professional goals. Freedom means that the
learning outcomes may be achieved through different modes of studying. Responsibility means an active approach
to studying, responsibility for your own choices and a constructive and motivated attitude towards doing things
together. Laurea's staff is responsible for supporting and guiding the student's professional growth.

Internationality at Laurea means numerous opportunities for being active in various multicultural settings, developing
your language skills, going on student exchanges and taking part in international research and development (R&D)
projects.

Laurea’s strategic research areas are based on strong expertise on which the education offered by Laurea is based.
Strategic research areas are health and societal integrity, comprehensive security and service business. Student
entrepreneurship is supported and entrepreneurship is visible in Laurea's activities not only as an entrepreneurial
attitude and cooperation with companies but also as concrete new businesses that the students may set up even
before completing their studies.

Laurea produces experts for the future who can develop their own work, are professionally committed and have
capabilities for serving in expert tasks in their own fields.

The education aims for an extensive and strong professional competence. Workplace driven projects also develop
management competence, communication skills, creativity and ethical competence. The graduates will have
capabilities for following and promoting the development of their professional fields and for continuous improvement
of their personal professional competence. The education imparts the students adequate communication and
linguistic skills for tasks in their fields as well as for international activities and cooperation.

LEARNING BY DEVELOPING (LbD)

Laurea's inspiring and innovative learning environments are based on the model of Learning by Developing. The
idea of Learning by Developing is built around authentic encounters with the working life. The ensuing cooperation is
based on trust and creativity.

The students learn to identify targets for workplace and competence development, to create new solutions, products
and operating models and to develop their own action in observance of changing workplace requirements. The
typical characteristics of LbD include authenticity, partnership, experiential nature, creativity and a research-oriented
approach.
Learning by Developing combines learning that produces competence with creativity through various research and
development projects. Learning builds on new opportunities that open up as the project progresses. The required
competence is accumulated through practical activities in various workshops and labs.

DEGREE STRUCTURE IN EDUCATION LEADING TO A UNIVERSITY OF APPLIED SCIENCES DEGREE

Scope and Extent of the Degree

The scope of a Bachelor's degree in Business Administration, Hospitality Management, Beauty Care, and Health
Care (physiotherapist, nurse) is 210 credits, and it takes on average 3.5 years to complete. The scope of a
Bachelor's degree programme in Health Care (public health nurse) is 240 credits, and it takes on average 4 years to
complete.

In line with the international ECTS standard, one credit corresponds with 26.7 hours of work for an average student.

Degree Structure

The degree studies at Laurea consists of core competence and complementary competence modules. The modules
comprise competence areas that are part of the degree. Core competence modules impart competence that is part
of the degree's compulsory requirements. Complementary modules make it possible to deepen or extend your
knowledge.

Learning is made relevant to workplace development and the student's personal goals. The learning outcomes
specified for the modules build on future workplace needs and Laurea's focus areas.

In practice, credits are attained when the student complete study units that are part of the module or engage in
projects in which the corresponding competence area is develop (see picture 1). Credits can also be gained through
recognition of prior learning or demonstrations.

The modules have been designed so that they can mainly be completed in the course of one or two semesters.
Studies can be implemented either in Finnish or in English. The language of the implementation is decided for each
semester and is visible in the study offering.
Picture 1. Structure of the studies.

Core Competence and Complementary Competence Modules

Core competence modules lay the foundation for the competence required for a degree and are compulsory. The
scope of the core competence varies depending on the degree:
•   150 credits for a Bachelor of Business Administration, a Bachelor of Hospitality Management, a Bachelor of
    Social Services, a Bachelor of Health Care (physiotherapist) and a Bachelor of Beauty Care degree
•   180 credits for a Bachelor of Health Care degree (nurse)
•   210 credits for a Bachelor of Health Care degree (public health nurse)


The scope of core competence modules is 30 credits. The modules contain the following types of studies: basic
studies, professional studies, practical studies and a Bachelor's thesis.

The remaining part of the degree consists of complementary competence modules. Depending on the degree,
the scope of the complementary competence thus is 30 or 60 credits. The scope of a module is either 15 or 30
credits. The modules can be freely selected. Complementary competence modules support individual study paths
and competence. You can include in your degree complementary competence modules that are compatible with
your professional goals. The compatibility of the elective studies with your degree will be subject to prior agreement
with your teacher tutor.

Complementary modules include the following types of studies: professional studies, practical studies and elective
studies.

Flexible Possibilities for Completing Attainments and Specialising

At Laurea, there are flexible possibilities of building up the competence specified in the modules' learning outcomes.
For example, the student can
•   select core competence studies offered on Laurea's different campuses
•   select complementary competence modules that support your professional goals in Laurea's various campuses
•   select Englishstudies from Laurea's offer of English education, even if you are studying in Finnish education,
•   select Finnishstudies from Laurea's offer of Finnish education, even if you are studying in an English education.
•   selectstudies taught in Finnish from Laurea's offer of Finnish education
•   include in your degree studiesoffered by the offer of the FUAS Federation that is from HAMK University of
    Applied Sciences and Lahti university of Applied Sciences, without paying fees
•   select online studies that give you more flexibility in your study schedules, and
•   develop your competence by taking part in projects and
•   utilize work-based learning.


The study unit implementation plans specify the objectives, content and implementation form of the studies.

The development of a student's individual competence is also supported by campus modules, the contents of which
emphasise the special competence areas of the campuses. In addition, you can deepen or extend your competence
by your selections of complementary competence modules, placements and the theme of your thesis, and by
participating in various projects. Career guidance will be provided to support a student on his or her study path.

ASSESSMENT OF LEARNING AND COMPETENCE


In the curriculum, the learning outcomes are described as the learner's actions, so that the development of
competence can be assessed with reference to the set goals. Competence is identified as knowledge, skills and
values related competence as well as experiential competence that includes the competence of an individual and a
community. The competence descriptions in the curriculum draw on Bloom's taxonomy, where the development of
competence is described at six different levels: knowledge, comprehension, application, analysis, synthesis and
evaluation/creativity.

Following Laurea's LbD model, it is expected that the learner's competence will develop from the level of application
to the level of creativity in the course of the education. Laurea's description of shared general criteria for workplace
competence is based on the National Quality Framework. General workplace competence develops as the students
complete modules and study units and participate in projects.

Table 1. Shared criteria for generic working life competence at Laurea



Description of competence                Learning outcome                        Examples
                                         •   is able to solve problems          •   changes his/her operating
                                             associated with his/her role,          methods and role, and develops
REFLECTION COMPETENCE                        operating methods and                  his/her competence as the
                                             competence in a goal-oriented          development process progresses
learning skills (EQF)                        manner to reach a target               in order to reach the objectives
                                                                                    and the goal set for the project.
Assessment and development of the                                               •   brings up the views put forward
learner's personal competence and                                                   by experts that he/she
that of others in order to achieve the                                              appreciates as the project
learning outcomes                                                                   progresses
                                         •   is able to analyse the             •   in a goal-oriented manner,
                                             implemented operating methods          compares different perspectives
                                             and the actors' competence and,        together with other project actors
                                             based on this analysis, is able to
                                             draw conclusions together with
                                             other actors in order to achieve a
                                             shared goal
                                                                                •   models a development project as
                                                                                    a whole from the perspective of
                                                                                    impact
                                        •   is able to compare and develop
                                            the operating methods of various
                                            actors, the set objectives and
                                            goal and the entire process, and
                                            to create a new operating model


                                        •   is able to follow the principles of   •   follows the agreed operating
                                            equality and fairness                     methods
ETHICAL COMPETENCE                      •   is able to apply the underpinning     •   is considerate to others, gives
                                            values and principles of                  space to other people's ideas
                                            vocational ethics typical of his/         and listens
                                            her field to his/her actions          •   complies with the rules (including
                                        •   is able to apply the principles of        schedules), is committed to work,
                                            sustainable development                   is careful, reliable and fair,
                                            (environmental, social and                respects the work of others,
                                            financial responsibility)                 shows discretion and behaves
                                        •   acts as a responsible global              appropriately in each situation
                                            citizen                               •   understands that local actions
                                                                                      may also have international
                                                                                      impacts and vice versa
                                        •   accepts responsibility for his/her    •   recognizes conflicts associated
                                            own actions                               with choices
                                        •   accepts responsibility for the        •   compares and takes into
                                            actions of the group                      consideration different
                                                                                      viewpoints, is able to let go of
                                                                                      selfish needs in order to achieve
                                                                                      a common good
                                                                                  •   shows appreciation for the work
                                                                                      and outputs of others, for
                                                                                      example by citing the original
                                                                                      sources
                                        •   draws on his/her competence to        •   designs/develops customer/client
                                            have an impact in society (LbD            -oriented and sustainable
                                            regional development)                     solutions including a financial,
                                                                                      social and environmental aspect


                                        •   is able to communicate            •       observes the communication
                                            appropriately in interactive              requirements and capacities of
COMMUNICATION COMPETENCE                    situations of the work community          the project
(IN WORK COMMUNITY)                         and communicate in inter-cultural •       by his/her personal action,
                                            situations                                promotes a constructive
The student is able to act                                                            atmosphere (appropriate,
appropriately in various work-related                                                 constructive criticism)
communication and interactive                                                     •   values, listens to and respects
situations: the student uses diverse                                                  different communicators and
communication channels in various                                                     cultures and linguistic diversity
situations, exchanges messages and                                                •   applies his/her communication
maintains interaction with others.                                                    competence to different people
                                                                                  •   communicates in a foreign
                                                                                      language
                                                                                  •   uses ICT in his/her tasks
                                        •   is able to communicate                •   communicates to promote well-
                                            responsibly as part of a multi-           being in the community
                                            disciplinary work community /         •   acts as an active and goal-
                                            network                                   oriented partner in cooperation
                                                                                      and networks globally
                                        •    is able to organise                •    shares information and takes
                                             communications in a work                initiative in disseminating
                                             community                               information on the project's
                                        •    is able to evaluate                     progress using various
                                             communication competence                communication channels
                                             needed in multicultural            •    finds solutions to communication
                                             cooperation                             challenges
                                        •    is able to evaluate the impacts    •    constructs and organises
                                             and possibilities of                    network partnerships in
                                             internationalisation development        cooperation with project actors
                                        •    is able to renew communication     •    has the courage to challenge him/
                                             modes                                   herself and others to act
                                        •    is able to direct communications   •    tolerates uncertainty,
                                        •    is able to develop working life         incompleteness and the
                                             connections and networks                possibility of failing in
                                        •    is able to have an impact in            communication situations
                                             society by communicating about     •    acts professionally, interprets
                                             project outcomes                        and controls emotions in critical
                                                                                     interactive situations
                                                                                •    builds and develops online
                                                                                     partnerships independently
                                                                                •    uses renewing modes of
                                                                                     communication


                                        •    is able to identify elements       •    obtains and processes
                                             needing change in working life / a      knowledge in his/her field in
INNOVATION COMPETENCE                        project                                 relation to the RDI project
                                        •    is able to use appropriate project •    brings up practicable
                                             and R&D methods                         development ideas emerging
                                        •    is able to apply a development-         from the project
                                             oriented work approach in an
                                             RDI project
                                        •    is able to organise an RDI project •    documents and reports:
                                        •    is able to analyse and interpret        describes knowledge or
                                             an innovation process applying          operating methods that renew
                                             existing international knowledge        working life in line with the
                                                                                     project targets
                                                                                •    brings up international standards
                                                                                     and practices relevant to the field
                                                                                     and follows them
                                                                                •    has the courage for constructive
                                                                                     questioning
                                        •    is able to create new working      •    suggests and implements
                                             methods by using creative               solutions bravely and creatively,
                                             problem-solving and finds               justifies his/her point of view
                                             customer/client -oriented,         •    has visions of future (foresight,
                                             sustainable and cost-effective          ability to also see the past)
                                             solutions                          •    is creative


                               •   is able to draw on the •     recognizes his/her role in order to manage his/her
                                   basics of management         own actions in the project
MANAGEMENT                         and entrepreneurial      •   identifies the goals of the project and sets goals for
COMPETENCE                         operation as part of         him/herself
                                   project work
Management                     •   is able to lead a development project as a Project
                                   Manager
comprises goal-oriented,
interactive social activity.
Management guides the
way people act. The aim of
management is that a group
of people will work better
and more efficiently than
without management
                              •   is able to promote a communal spirit among those       •    draws up a project plan
                                  participating in a development project by personal          (legal and financial
                                  example                                                     aspects)
                                                                                         •    communicates about
                                                                                              decisions and project
                                                                                              changes, solves
                                                                                              communication and
                                                                                              interaction problems
                                                                                         •    plans and implements
                                                                                              a budget
                                                                                         •    organises project
                                                                                              activities and allocates
                                                                                              responsibilities and
                                                                                              tasks to actors
                                                                                         •    supports the actors'
                                                                                              development as Project
                                                                                              Manager
                                                                                         •    makes decisions in
                                                                                              unexpected situations
                                                                                         •    identifies risks and
                                                                                              takes steps to find a
                                                                                              solution
                                                                                         •    monitors and evaluates
                                                                                              the project in
                                                                                              comparison to the plan
                              •   is capable of proactive management                     •    has visions of future
                              •   is able to generalise management competence            •    renews management
                                  produced in a development project in working life           culture
                                  development


Study units are graded on a scale of 0 to 5, as follows:

5 (Excellent),
4 (Good),
3 (Good),
2 (Satisfactory),
1 (Satisfactory) and
0 (Fail).

Some study units or parts can also be graded simply as Pass/Fail (H/0).

The students will be informed of the criteria for assessing competence at the beginning of each study unit/project. In
the planning of the assessment, shared assessment criteria applicable to initial stage and graduation stage students
are utilised, with shared descriptions for levels 1, 3 and 5.

Table 2. Shared assessment criteria for initial stage and graduation stage students



BACHELOR'S DEGREE                       INITIAL STAGE STUDENTS                  GRADUATION STAGE STUDENTS
                                        •   Apply professional concepts         •  Apply professional concepts
                                            expertly.                              expertly and extensively, and
EXCELLENT                               •   Comply with occupational safety        manage the big picture.
                                            instructions responsibly and        •  Develop occupational safety of
grade 5                                     independently.                         their operating environment.
                                        •   Justify activities using research   •  Develop operating methods by
Students are able to:                       knowledge.                             comparing, combining and
                                                                                   selecting research knowledge.
                        •   Work independently and take            •   Work independently and
                            initiatives in line with objectives.       innovatively in line with
                            Operations are often flexible,             objectives. Activities are mostly
                            systematic, development-                   creative, focused on developing
                            oriented, creative and active.             the workplace and distinctly
                        •   Select the appropriate                     professional.
                            techniques and models for              •   Select, combine and develop
                            activities, and justify the choices.       appropriate techniques and
                        •   Act in customer/client-oriented            models for activities.
                            ways and according to the              •   Take initiatives and act
                            situation.                                 responsibly in customer/client
                        •   Promote group activities.                  relations, and understand the
                        •   Able to critically apply ethical           meaning of customer/client
                            principles in the subject field in         relationships for the big picture.
                            one's conduct and tasks.               •   Develop and renew activities of
                                                                       multidisciplinary teams.
                                                                   •   Critically apply ethical principles
                                                                       in the subject field in complex
                                                                       and unanticipated situations.
                        •   Apply professional concepts            •   Apply professional concepts
                            systematically.                            expertly.
GOOD                    •   Apply occupational safety              •   Take care of occupational safety
                            instructions in their activities.          for themselves and the work
grade 3                 •   Justify, compare and analyse               community, and perceive
                            their activities using general             development objects.
Students are able to:       guidelines.                            •   Select methods of operation in
                        •   Able to cope independently in              accordance with research
                            different tasks in each operating          knowledge and guidelines.
                            environment.                           •   Work systematically and critically
                        •   Apply acquired techniques and              in line with objectives in complex
                            models diversely.                          situations. Operations are often
                        •   Act professionally in customer/            flexible, systematic, creative and
                            client situations.                         active.
                        •   Work in a group in line with           •   Select the appropriate
                            objectives.                                techniques and models for
                        •   Justify their activities in                activities, and justify the choices.
                            accordance with ethical                •   Prioritise and maintain customer/
                            principles..                               client relationships.
                                                                   •   Promote group activities.
                                                                   •   Critically apply ethical principles
                                                                       in the subject field in one's
                                                                       conduct and tasks.


                        •   Apply most important/individual •          Apply professional concepts
                            and appropriate professional               systematically.
SATISFACTORY,               concepts, and indicate their        •      Comply with occupational safety
                            familiarity with the knowledge             instructions responsibly and
grade 1                     base.                                      independently.
                        •   Act safely, although activities are •      Justify and analyse their
Students are able to:       often schematic/ experimental/             activities using general
                            fumbling/ self-involved.                   guidelines and in accordance
                        •   Comply with rules and                      with evidence-based information.
                            instructions, and justify their     •      Act professionally and
                            activities using provided                  responsibly in unanticipated
                            instructions.                              customer/client and problem
                        •   Act appropriately under guidance.          situations.
                        •   Use acquired techniques and
                            models.
                                       •    Take customers/clients into        •    Work independently in different
                                            account in their actions.               tasks in each operating
                                       •    Act as group members.                   environment.
                                       •    Act in accordance with ethical     •    Apply acquired techniques and
                                            principles.                             models diversely.
                                                                               •    Act in customer/client-oriented
                                                                                    ways and according to the
                                                                                    situation, and understand
                                                                                    customer/client needs.
                                                                               •    Work in a group in line with
                                                                                    objectives.
                                                                               •    Act and justify their activities in
                                                                                    accordance with ethical
                                                                                    principles.


The assessments draw on the students' self and peer assessments and the assessments of employer
representatives. The students can also avail themselves of recognition of prior learning (RPL). Assessment helps
the students to monitor the development of their competence and the achievement of their personal goals in relation
to the competence requirements set for the degree.

INTERNATIONAL COMPARABILITY OF THE DEGREE

Competence is at the centre of all activities at Laurea, and we recognize competence in a comprehensive sense.
General working life capabilities specified at the national level and defined in greater detail at Laurea have been
taken into account in the degree contents.

The level of the degree corresponds with level 6 of the National Qualifications Framework (NQF) and level 6 of the
European Qualifications Framework (EQF).

In the curriculum, the learning outcomes of a study unit are described for level 3, good skills, on the assessment
scale (1-5).

CURRICULUM DEVELOPMENT

The curriculum is developed by using evaluation, monitoring and feedback data. Changes may occur in the study
units and implementation modes of the modules. The offering of the complementary modules is constantly under
development to match the requirements of the working life and thus the offering may change during the studies.
                                                    1. year
Y       CORE COMPETENCE
T       COMPLEMENTARY COMPETENCE                              25
R027    GUIDANCE AND EXPERTISE TRAINING
01470   Student Tutor Activities
F040    DIGITAL BUSINESS
F7098   Project Management                                     5
F7100   Startup Entrepreneurship and Innovations
F7101   B2B Customer Relations & Sales Management              5
F7102   Digital Service Development                            5
F7103   Marketing Communication                                5
F7104   Marketing Management
F7105   B2C Consumer at Focus
F7107   Cross-Cultural Business
B064    BRAND MANAGEMENT
F7096   Brands and Quality Management                          5
G108    LAUREA STARTUP
G8319   Future StartUp
G8320   Idea StartUp
G8321   Business StartUp
                                                              25
R027 GUIDANCE AND EXPERTISE TRAINING, 15 cr

Description:
Expertise is born via guidance activities in the Guidance and expertise module.

Completing this module provides the student with varied expertise in guiding different people in different situations.
The student will know how to support the development of both competence and identity, and to advise on the use of
different tools. They know which actions promote a sense of community.

Learning process:
Competence as defined in this module can be developed by, for example, taking part in student union activities
during study units. The working language can be either Finnish or English.

Responsible persons:
Teija Laamanen


01470 Student Tutor Activities, 5 cr

The student is able to:
Student is able to
•   understand the objectives and operating methods of Laurea and his or her own degree programme.
•   plan new operating methods to enhance the commitment of new students
•   perceive the content of his or her own culture
•   provide new students from different cultures with information on the learning environment and culture of the
    Laurea community
•   market Laurea University of Applied Sciences and the opportunities for study offered by Laurea
•   apply communication and marketing skills required in the marketing of Laurea
•   act as a mentor for students in need of support


understand the significance of effective tutoring activities for the promotion of well-being in the community

Contents of the study unit:
Campus-specific meetings according to an agreed-upon schedule and the planning of tutoring
Training events for tutors organised by Laurea
Creating their own competence profile in the Kyvyt.fi service and acting as a 'reflection tutor' in the context of the
online service
Tutoring activities related to entrance examinations in the spring and in the autumn
Providing new students with an introduction to Laurea at the start of each term in September and January
Providing guidance to international and exchange students throughout the term
The planning of the Freshers' Event and the Pre-Freshers' Event Party
Support measures for new students related to themes addressed in the study unit on career planning in accordance
with the agreed upon division of labour
Participation in campus events at the student's own campus

Study unit description:
The students learn how to evaluate tutoring from the viewpoint of their own campus and the educational
responsibilities that exist in that campus
They know how to instruct new students in the Laurea operating culture
The students are familiar with the systems currently in use
They know how to create a competence portfolio for themselves and are able to support new students in the
creation of a competence portfolio at the kyvyt.fi service.
They are familiar with the learning environments of their campus and have the capacity to represent the campus in
different events where necessary
The students are familiar with working methods in the area of career planning and, in cooperation with a teacher
tutor, are able to support new students in matters related to career planning
They have the capacity to act as an active promoter of the work community and student well-being
Previous studies:
A student acting as a student tutor must be a member of the student union of Laurea University of Applied Sciences.


F040 DIGITAL BUSINESS, 15 cr

Description:
The core of the module includes development of e-commerce as a part of digital marketing.

After completion of the module, the student is able to analyse e-commerce and digital marketing as a part of it. The
student can evaluate the opportunities digital environment offers to a company. The concept of digital customer
relationship marketing is applied in practice and customer relationship management (CRM) systems are utilized and
information obtained on customership and business development. The module utilizes social media in customership
and partnership development, and analyses and studies challenges and opportunities that e-commerce and social
media create. Online and internet services are assessed as a distribution channel from customer perspective. The
new service and business opportunities created by online environment are identified.

Possibility to obtain 15-30 credits in projects or on courses

Learning process:
The competences described in the module can be developed either by participating in study units or working in
projects. Please note that in some education forms projects are the primary way of gathering credits.

In the projects you participate in the development work of domestic or international businesses and communities
and in project work. The language used in the project can be either Finnish or English. Projects can also focus on
developing the student’s own business. The topic of the project and the competences developed by participating in it
will be clarified when the project is added to the study offer. The scope of the project will be agreed on in each case.
The competences generated in the projects can partly be included in the learning outcomes of some other
module(s) and thus the credits can be divided between several modules.


F7098 Project Management, 5 cr

The student is able to:
Student is able to
•   understand project management dynamics
•   utilize both waterfall and agile project management methods
•   recognize PM issues and create practical solutions
•   act as part of project teams in different roles
•   work in virtual projects



F7100 Startup Entrepreneurship and Innovations, 10 cr

The student is able to:
The student is able to:

• understand the competence required for entrepreneurs
• use the consumer/user driven development methods
• use innovation process phases
• understand principles of Lean startup
• plan the activities for growth


F7101 B2B Customer Relations & Sales Management, 5 cr

The student is able to:
The student is able to:
•   define customer lifecycle value
•   create a customer strategy
•   segment the customers
•   create processes for managing customer relationships
•   use the sales management tools and methods



F7102 Digital Service Development, 5 cr

The student is able to:
The student is able to:
•   understand digital consumer
•   plan content marketing & activities
•   understand basics of digital service development process
•   understand basics of online analytics



F7103 Marketing Communication, 5 cr

The student is able to:
The student is able to:
•   utilize different methods of market research in analyzing business
•   define the principles, benefits and challenges of integrated marketing communications
•   command the tools for marketing communication and draft a plan for marketing communication to different
    target groups or events (e.g. fairs, campaigns etc.) taking into consideration the different channel opportunities
•   analyze the importance of business image to the company and master the elements of building corporate and
    product brands



F7104 Marketing Management, 5 cr

The student is able to:
The student is able to:
•   know elements of marketing management and create marketing strategy
•   understand consumer behaviour in different environments
•   utilize digital tools and social media in consumer interaction
•   plan and manage marketing communication



F7105 B2C Consumer at Focus, 5 cr

The student is able to:
The student is able to:
•   understand consumer behavior
•   understand elements of consumer experience
•   understand consumer journey & touchpoints
•   understand the online consumer



F7107 Cross-Cultural Business, 5 cr

The student is able to:
The student is able to
•   become aware of and understand how a country’s culture will influence national and individual mode of thinking,
    behaving, and communicating in different environments including the business environment
•   understand the term ‘culture’ and become aware of the different definitions and concepts behind the term
•   understand and appreciate the underlying and defining reasons behind cultural differences
•   become aware of the cultural differences in various parts of the world and understand how these distinctions
    and special characteristics influence each culture’s national mode of thinking and influence the ways in which
    people interact and communicate individually and in the business world
•   be provided a comprehensive and up-to-date overview of the cultures, customs, and economies of selected
    countries and regions in the world
•   understand all of the above in relation to their own individual self.



B064 BRAND MANAGEMENT, 15 cr

Description:
The objective of the study module is for the student to be able to lead and represent an organization in marketing
and marketing communications.

When the module has been completed, students are able to build a business product / service brand and make the
most of the marketing management environment. She/he is able to study and monitor the company's operating
environment, follow the brand's development and take appropriate action. She/he is able to compare their own and
competing brands,their strengths and weaknesses and exploit them for marketing communications. She/he is able
to draw up a marketing strategy, action plan and program,plan a budget and make a follow-up, as well as
implementing the whole evaluation process. She/he has a clear vision, of the objectives and understanding of the
opportunities and the role of the brand.

You can complete 15-30 credits in this module.

Learning process:
The competences described in the module can be developed either by participating in study units or working in
projects. Please note that in some education forms projects are the primary way of gathering credits.

In the projects you participate in the development work of domestic or international businesses and communities
and in project work. The language used in the project can be either Finnish or English. Projects can also focus on
developing the student’s own business. The topic of the project and the competences developed by participating in it
will be clarified when the project is added to the study offer. The scope of the project will be agreed on in each case.
The competences generated in the projects can partly be included in the learning outcomes of some other
module(s) and thus the credits can be divided between several modules.

Responsible persons:
Moduuli ei ole tarjonnassa.


F7096 Brands and Quality Management, 5 cr

The student is able to:
The student is able to:
•   understand the importance of branding and brands to businesses
•   understand the conditions of successful brand expansion
•   identify the reasons why brands fail
•   discuss brand values, mission, personality
•   identify quality
•   discuss the history and development of quality
•   discuss the elements and attributes of the most prevalent quality tools



G108 LAUREA STARTUP, 15 cr

Description:
The objective of the module is that the student is able to evaluate and develop his/her entrepreneurial skills, is able
to assess his/her business idea and draw up a business plan on the basis of his/her business idea. The goal is also
that he is familiar with entrepreneurial social obligations and opportunities.
If a student is interested in starting his/her own business, the objective is that the student is able to do so in practice
and knows how to prepare for early-stage entrepreneurial challenges. Student is able to analyze and to utilise
financial and operational performance information in his/her business.
Students can complete15–30 credits in the module with the aim of developing their entrepreneurial skills or their
own company.


Learning process:
The competences described in the module can be developed either by participating in study units or working in
projects. Please note that in some education forms projects are the primary way of gathering credits.

In the projects you participate in the development work of domestic or international businesses and communities
and in project work. The language used in the project can be either Finnish or English. Projects can also focus on
developing the student’s own business. The topic of the project and the competences developed by participating in it
will be clarified when the project is added to the study offer. The scope of the project will be agreed on in each case.
The competences generated in the projects can partly be included in the learning outcomes of some other
module(s) and thus the credits can be divided between several modules.

Responsible persons:
Otaniemiand Leppävaara: Marjo Ruuti
Hyvinkää: Maija Huhta
Lohja: Riku Riski


G8319 Future StartUp, 5 cr

The student is able to:
Student is able to:
•   recognise and develop their own competence and evaluate competence required in entrepreneurship
•   recognise entrepreneur-like activities in the working community and utilise extensive competence in business
    activities and work contexts
•   develop and expand their personal networking skills and understand the importance of central stakeholders to
    their company



G8320 Idea StartUp, 5 cr

The student is able to:
The student is able to:
•   utilise different methods for generating ideas when developing business activities
•   form a team around one's own idea and/or work as a team member in an entrepreneurial way
•   recognise and evaluate clients' problems and develop their idea in collaboration with the client/clients
•   develop, describe, present and assess their own business idea



G8321 Business StartUp, 5 cr

The student is able to:
The student is able to:
•   formulate and develop their own idea into a business model
•   utilise their own network in planning the business model
•   test the functionality of their own business model on clients
•   present their own business idea to different stakeholders
•   build client contacts and possibly acquire clients to their own business