Commercialisation of Products and Services (00308), 15 op

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 Study unit                            Commercialisation of Products and Services (00308), 15.0
 Implementation                        HBA0923: 2/2009-2010 (04.01.2010 - 18.06.2010)
 Type                                  INNOVATIVE BUSINESS MODELS (102)
 Groups                                Primary: HBA09SN Others :
 Involved in the project
 Lecturers                             Kaija Koivusalo, Mervi Saarela, Erkki Schalin, Lassi Tissari
 Number of participants                Minimum: Maximum:
 Enrolment period                      30.11.2009 08:00 - 06.12.2009
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Saarela Mervi (Teacher in charge), Koivusalo Kaija (Other teacher), Schalin Erkki
                                       (Other teacher), Tissari Lassi (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D, Web/virtual Language: English Virtuality: 3 cr Integration of
                                       R&D: 15 cr
 Implementation class
 Focus areas
 Evaluation at the latest              18.07.2010 Storing of graded material ends.: 18.06.2011
 Exam days

 Having completed the study unit the   • research and analyse customers and markets
 student is able to
                                       • develop financially profitable, innovative and customer-driven products and services

                                       • master cost accounting and pricing

                                       • market and sell products and services

                                       • understand the cultural impact of marketing

                                       • establish and develop customer relationships

                                       • protect the product against competitors
 Previous studies
 Generic competences                   innovaatio-osaamisen kuvaus
 Learning objectives                   The competence gained in the study unit is the ability to develop and design profitable
                                       products and services and to market and sell the innovations. Competence is based on
                                       researching customer needs and market situations and on understanding the importance
                                       of the customer and the market.


 Contents                              • innovation process and innovation systems

                                       • product/service development process

                                       • marketing products and services in B-to-B and B-to-C markets



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                                 • cultural factors affecting marketing

                                 • establishing and developing customer relationships

                                 • design and commercialisation

                                 • distribution channels

                                 • cost accounting and pricing
 Study material                  TitleMarketing management / Philip Kotler, Kevin Lane Keller.

                                 Authors Kotler, Philip and Keller, Kevin Lane

                                 ISBN

                                 Edition 12th or 13th ed.

                                 Type Exam

                                 Part Chapter 20 Introducing new Market Offerings

                                 CommentsThis material is for the product/service development exam (assessment
                                 approved/not approved)Company cases, marketing insights and marketing spotlights are
                                 not included in exam area.

                                 TitleMarketing management / Philip Kotler, Kevin Lane Keller.

                                 AuthorsKotler, Philip and Keller, Kevin Lane

                                 ISBN

                                 Edition12th or 13th ed.

                                 TypeExam

                                 PartChapters 1, 8, 12 (371-381), 13 (401-426), 17

                                 CommentsThis material is for the marketing exam (30% of the total grade of the study
                                 unit).


                                 1 Defining Marketing for the 21st Century

                                 8 Identifying Market Segments and Targets

                                 12 Setting Product Strategy (pages 371-381)

                                 13 Designing and Managing Services (pages 401-426)

                                 17 Designing and Managing Integrated Marketing Communications


                                 Company cases, marketing insights and marketing spotlights are not included in exam

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                                   area.

 Evaluation criteria and methods   Product development project, team work, 70%, all tutors (Schalin, Koivusalo, Saarela,
                                   Tissari)


                                   Marketing exam, individual work, 30%, Saarela


                                   Cost accounting exercises, individual work, approved/not approved, Koivusalo


                                   Product development process and innovation classes, team work,

                                   compulsory attendance,approved/not approved, Tissari


                                   Product development process (product and service)exam, individual work, approved/not
                                   approved, Saarela and Tissari


                                   Marketing research (part of the service development process), survey, team work,
                                   approved/not approved, Schalin


 Other arrangements                Re exam dates for the Product development/Service development exam: 25.3.2010 and
                                   6.5.2010Re exam dates for the Marketing exam: 10.6.2010 and 16.9.2010




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy